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The advent of the Internetrevolutionized the way the financial serviceindustry conducted their businesses. They empowered organizations with newbusiness models and new ways to offer non-stop accessibility to theircustomers. The ability to offer financial transactions online has also created new players in the financial servicesindustry, such as online banks, online brokers and wealth managers who offerpersonalized services, although such players still account for a tinypercentage of the industry. Mobile devices, especially smart phones, are themost promising way to reach the masses and to create ?stickiness? among currentcustomers, due to their ability to provide services anytime, anywhere, theirhigh rate of penetration and potential to grow has made them a dominating forcein the world of e-banking. The mobile banking business model depends on bankingagents, i.e, the retail or postal outlets that process financial transactionson behalf of telcos or banks. The banking agent is animportant part of the mobile banking business model since customer care,service quality, and cash management will depend on them.
models are classified into 3 main categories.1) Bank Focused Models, 2) Bank-Led model, 3) Non-Bank led model. Thebank-focused model emerges when a traditional bank uses non-traditionallow-cost delivery channels to provide banking services to its existing customers.Examples range from use of automatic teller machines (ATMs) to internet bankingor mobile phone banking to provide certain limited banking services to bank customers. Thebank-led model offers a distinct alternative to conventional branch-basedbanking, through which a customer conducts financial transactions at a wholerange of retail agents (or through mobile phone) instead of at bank branches orthrough bank employees. This model promises the potential to substantiallyincrease the financial services outreach by using a different delivery channel(retailers/ mobile phones), a different trade partner (telco / chain store)having experience and target market distinct from traditional banks, and may besignificantly cheaper than the bank-based alternatives. The non-bank-led modelis where a bank does not come into the picture (except possibly as asafe-keeper of surplus funds) and the non-bank (e.g: telco) performs all thefunctions.
Mobile Banking is the hottest area of development in thebanking sector and is expected to replace the credit/debit card system infuture. Currently (September, 2008), there are 47 million mobile users, withapproximately 2 million being added every month While the government incurs atransaction cost of Rs 12-13 for every Rs 100 it shells out, mobile bankinghelps it reduce the cost to a mere Rs 2. RBI estimates that around 40 per centof Indians lack access to formal financial services and are largely 'unbanked'.The number of mobile users is estimated to have far surpassed the number ofInternet users. Hence it is important to safeguard the secure usage of thismedium for financial transactions. Some techniques that can be implemented forthe same include using the phone-lock function on your mobile device when it isnot in use, choosing passwords which are difficult to crack and keeping themsafe and ensuring that the phone is configured securely, especially when itcomes to configuring the Web browser and email software. Keeping your mobilephone updated with the latest patches and updates including antivirus updateshelp a lot.