Too often, folks who are starting out to plan an Internet business put the cart before the horse. They spend much of their time, energy and money devising devilishly clever domain names, getting an expensive hosting company, maybe even spending a lot of bucks up front for a web designer to come up with a fancy site design.
It is laudable to have a super-duper name and image, but you can have ones that are incredible and still will go nowhere because no one knows you are out there on the World Wide Web! You have to advertise.
When formulating plans for a new Web-based business, it is absolutely crucial to think beyond the image and prepare plans for advertising early on in the game and, more importantly, to find the type of promotion that is going to be affordable. Which leads us to the question: how and where can you advertise your site?
Consider the following:
Offline
Placing a small ad showcasing your web business in newspapers or trade magazines (specific to the business you are promoting) can nail down the area of the population you want to target.
If you are selling teddy bears, that ad could be in craft magazines or teddy bear magazines!
If it is auto accessories, your objective is to reach enthusiasts through car magazines. Shop the magazine racks and peruse the various entrepreneur magazines.
Personal contact
Hand out business cards with your online store URL and description to friends, neighbors and business owners. Post your card on bulletin boards at supermarkets or your local drycleaners.
If you are selling pet products, put your card on the notice boards at your local pet stores and ask your vet if you can post your card at his place of business.
Online
There are several methods of advertising online that are effective although some are free and some are not.
Let us look at the free (if time and labor-intensive) ones first.
You can submit articles to article directories manually. It means methodically going through the numerous directory participants, weeding out the ones that do not pertain to your particular venue.
For instance, if you are selling decorative accessories, you will skip past a site that promotes MLM or making money online. Sometimes you can only determine this after laboriously searching the directory site to determine if they have the appropriate category for your merchandise or service.
The same thing is basically applicable when you submit to ezines and there you will also have to submit manually.
You may submit your article to a service that will post it on multiple article directory sites but there will, of course, be a fee for this service and it may be for a limited period of time. This method of advertising can bring targeted traffic to your site but it may only be occasional and limited at that.
The way to most consistently bring targeted traffic to your site is PPC advertising. Pay-per-click ads put your tightly constructed, dynamically worded ad right in front of the potential customer who has typed in keywords describing what you are promoting. But there is a catch. You have to bid for that spot on the (you hope and pray) first page that comes up, not on the 28th page!
For instance, Google Ads allow you to bid to get the primo spot. And every time someone clicks on your ad, you have to pay a specified, top dollar amount. This can get costly if you are just entertaining lookers and not buyers. Your competition may also click on your ads and that will result in higher bills for you at the end of the month.
Unless you have an unlimited budget this may not be the correct route for you. That is, unless you have a way to eliminate the ppc ad cost. Yes, there is a way to do this and it is perfectly legal. Not only has that but Google actually endorsed it!
My name is Roger Preston, and I am a journalist for various publications in upstate New York, as well as the New England area. I recently had a chance to interview a team of professionals at WebBusinessSecrets.com whose flagship product is entitled "Get Google Ads Free." In April of 2007 "Get Google Ads Free" was launched, and the effect was nothing less than an overnight global hit! Within just weeks people everywhere were talking about it, and other top-notch online marketers were scurrying to sell it as an Affiliate for the company. But here's a little insight that 99.9% of everyone the world over doesn't know: The Product's greatest endorser is none other than Google itself! That's right. As shocking as it may seem, Google has NO problem with the course that reveals how anyone can get ads on their search engine for Free! Now, at this point I know you must be curious as to how such a thing is possible, as Google gets its M0NEY from the sale of both AdWords (PPCs) and AdSense (where webmasters allow Google to show their ads on their pages). One might think that any information that revealed how an advertiser could get their AdWords pay-per-clicks free would be damaging to Google, and therefore Google would not want anyone finding out about it, right? WRONG! It seems that the secret system developed by the retired native New York doctor contains an interesting "twist" that while allowing advertisers to eliminate their AdWords costs, it does not reduce a single D0LLAR in AdWords revenue for Google. In fact, just the opposite! I cannot give away the secret here because that's why it's available in the first place. But I can tell you that with the application of what's inside "Get Google Ads Free" that: - Google loses NO money - Google actually can produce even more M0NEY! - Advertisers gain an instant almost unfair advantage over anyone not knowing what's inside "Get Google Ads Free!" - Advertisers can now afford to outbid their competition! - Advertisers are not at risk any longer as their advertising budgets N0 longer matter! Wow! And this is just the beginning! Now, where's the definitive PROOF that Google endorses the amazing system shown in "Get Google Ads Free?" I asked this question to company spokesperson and Vice President of Sales & Marketing, Mr Todd Coutrin, to which he responded: --- "We started our launch like we always do with any product online, using Google AdWords to offer our Product. "We used keywords that contained the word 'free' so we anticipated the usual HOLD these keywords usually cause any campaign using them to experience. "But when our campaign was paused by Google for a tad more time than what we regularly anticipated, then we got concerned. "I actually placed a call directly to Google at 1-866-2-GOOGLE and spoke at length with a customer services rep who said she'd check into what was happening. "She returned my call 16 hours later and informed me that due to the specific nature of the Product in question (i.e., the ebook "Get Google Ads Free!") their team at Google secured the product, read it all the way trough, and then realizing it would NOT hurt their *revenue* but actually increase it, they immediately un-paused and resumed our ads" --- Amazing! They actually got what amounts to a Signed Certificate of APPROVAL from Google itself! Therefore, anyone who questions the truth or legality concerning "Get Google Ads Free!" need not fret at all. Yet, the usual "naysayers" seemed to ignore the obvious fact that if Google had a problem with "Get Google Ads Free!" then we all wouldn't be seeing all the PPC ads at Google each time we type in the keywords and phrases: - free ads - free advertising - "Get Google Ads Free" - free ppc - free adwords And so forth! Yet, there are many very stubborn, even foolish, among us ... The "Crybaby Syndrome To be fair, I must also inform you of those who seem to be out to get the company for sharing their amazing secret with the world. In what seems nothing more than a ploy to get attention, a UK online firm operated by two "wanna-be" law students have a Blog that talks the usual trash about the Product. The Blog's owner, Rob Scott, talks a big game by claiming the secret system to be nothing short of a scam! He even recklessly throws around the potentially libelous phrase ".con (Ooops, I meant .com)" as an attempt at childish humor in order to bash the firm's name. What's shocking is that this individual is actually a student of law (at least that's what he claims) so one would think that he should perhaps check out the facts before proceeding with such careless remarks. After all, he admits severally that he "never even ordered the ebook" so how could he truly know one way or the other if it was a valid system - not to mention it is assumed he's at least reasonably intelligent since (according to him) he got into law school, that he would be able to see for himself the firm's Affiliates' ads all over Google, and therefore reason that Google itself is perhaps the firm's chief supporter. But stubbornness abounds, I suppose. Ironically Rob says that the only reason he attacks the firm is because "it's a no brainer that this must be a scam," and he got "tired of seeing all those little AdSense ads on his page that people kept clicking on" (which by the way only stood to get him lots of M0NEY!) -- yet he accepts D0NATIONS on his site as a poor, struggling law student in need of paying for his education, and rather than legitimately earn an INC0ME from AdSense with an APPROVED Product. Sadly, Rob actually censors most of his Blog so that others who wish to post POSITIVES concerning "Get Google Ads Free!" can't even do so. (*But what would you expect from a "wanna-be" lawyer?) He even posts what appears to be an actual response by the firm's lawyer, but which is perhaps nothing more than his own posts disguised and designed to make himself look better (as anyone can see that the dialogue appears "manufactured" instead of genuine). What some people will do to project themselves as "Savior to the rest of us" and "The People's Advocate." How ridiculous indeed. Despite the "crybaby" from across the pond, Rob Snot (Ooops! I must have meant "Rob Scott!") has failed miserably to put even a dent in the firm's sales! Plus, traffic is on the rise shooting up from an average of 14,OOO visitors daily to now well above 2O,OOO visitors daily (a jump of 42% in daily traffic alone! -- Keep up the good work, Rob!!) Anyway, don't be dissuaded in your decision to build your online business by eliminating your Google AdWords costs, as the course "Get Google Ads Free!" not only reveals precisely how you can do this, but it goes 10 steps further by giving you all kinds of other amazing strategies I can't even begin to allude to here. Plus, the e-Course comes with countless resources that go far beyond the usual variety of instantly-clickable extra values! Lastly never forget that even though quite elderly now, Dr Jon Cohen has even set new records finishing ahead of himself by now having: - Grossed over $4OO Million in revenues!! - and SAVED over $1OO Million in Google advertising costs!! - attained a personal wealth above $8O million ...all due to his own system! *NOTE: Rob Scott is broke and demands D0NATIONS! (Ha!) Talk about putting your M0NEY where your mouth is!! So if you'd like to get in on all the action, then go grab this amazing "BREAKTHROUGH" for yourself only at: ~~~ http://AFF_ID.freegoogle.hop.clickbank.net As one very famous Internet Marketer said it best: "This is a weapon that should be in every Internet and Affiliate Marketer's arsenal and library!" Get it directly from the good doctor himself!
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