Could you influence a market with 1 or 2 articles? Nope. Can you do it with 10-50 articles? Perhaps 10 years ago you could. For more details www.effective-contents.com.Today's market is very competitive and as such, you need to do more than 'what everyone else does' if you want to stand out and get to the top, especially if you're in a niche that is very popular already.
QUALITY: You want to use your articles to communicate your single-minded focus as the expert of your niche. This means quality articles, very little babble, and 1 or 2 links in the resource box that must reinforce your expertise and personal brand. This is not the time to be an affiliate marketer.
Example: If you want people to take your Digital Photography business seriously, you can't post a Geocities, Tripod, etc. junk URL in your article resource box...but rather, you must post a domain name that you own that further solidifies the unity of your message. Also, leave out domains that you own that have nothing to do with the purpose of the article you're writing.
Note: Quality does not mean high word-count quantity. Best if you keep your word-count in the 250-500 words per article so that you can achieve a high article count. A 500-word article performs the same as a 5,000-word article, so why give the marketplace more than they can absorb in an easy reading? Today's reader "scans" rather than deliberately reading every word of your articles.
CONTROVERSY: Unlike other article writing reasons, when you write to achieve market "thought leadership" status, you must stir up the market by taking some gray issues and make them black and white. For more details www.writing-fast-cash.com.
This is a good opportunity to take current events and provide your expert analysis and support reasons why certain issues are good or bad for the market, economy, world, etc.
CONSISTENCY: Using article marketing or putting your hundreds of articles into distribution is not a one-shot Charlie routine, but rather it's a drum you begin beating and every week for a few years you pound your article submission drums louder and louder.
It pays to create a burst of submissions (50-250) when you initially start, and then taper off to 10-100 new submissions per month until you reach a market saturation point that you feel puts your voice, your brand, your articles at the front of the pack.
PROMOTION: Once you put your articles into distribution via the various article directories, ezine publishers, and specialty web directories of your niche - the next step is to promote them further by using them to establish credibility as you participate in forums, blog comments, your own blog/online journal, and your email newsletter.
"Thought Leadership" via Syndicated Articles Conclusion:
It is possible to take the net by storm to position yourself as a 'thought leader' via putting hundreds and thousands of your articles into distribution. Within 6-18 months, you can become known as a "thought leader" in your niche if you'll do what no one else is doing and in a volume/quality that no one else had done to date for your niche.
One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand. All of it! If you don't believe me, just Google yourself and see what you've put "out there." (You can be sure that everyone else who is considering working with you is already Googling you!)
Okay, now as soon as you pull those not-so-flattering New Year's Eve party photos down off of Facebook or Flickr, take inventory of your personal brand to ensure that you're sending the right marketing message. How are you putting yourself out there? Is your marketing consistent? Is it intentional? Is it professional? Is there continuity in all of your marketing materials?
If you're a copywriter and your e-mails are riddled with typos because you were just "zipping off a casual note," what kind of message does that send? If you're starting up a business but your e-mail address is still "Schmoopie102," who's going to take you seriously as an entrepreneur?
In the age of viral videos and social marketing, we've got to be more vigilant than ever about how we brand ourselves and how we present ourselves to the world. Obviously, this applies to our print materials, business cards, products and packaging. But it also goes for the way we act, communicate and conduct ourselves. (Jamie Lynn Spears, are you listening? So much for your "Britney's sweet, squeaky-clean little sister" brand!)
You've got to guard your personal brand like you're in a casino with hundreds of cameras trained on you. Think back to that scene in the remake of "Oceans 11" with Julia Roberts and Andy Garcia. Casino mogul Terry Benedict gets caught on camera betraying Tess and he loses her, because - in the casino - "someone's always watching." Same is true on the wonderful world wide web, so mind your brand!
Keep in mind that anything you say or do - or post for that matter - can and will be used against you at some point down the road. (So much for my potential presidential bid!) Unlike Vegas, what happens Online doesn't just stay online - it could show up just about anywhere, at anytime!
So guard your personal brand closely, and think twice before you post those goofy photos on Facebook!
Both Navjodh & Lou Bortone are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Navjodh has sinced written about articles on various topics from Web Development, SEO Articles. www.yourarticlecash.comwww.internet-copycatting.com. Navjodh's top article generates over 3600 views. to your Favourites.
Lou Bortone has sinced written about articles on various topics from Internet Marketing, Internet Marketing and Video Marketing. Lou Bortone is an author and entrepreneur with extensive experience in marketing, branding and promotion. Today, Lou helps entrepreneurs and solo professionals navigate their online businesses with services such as copywriting, video production and creati. Lou Bortone's top article generates over 110000 views. to your Favourites.