Selecting and implementing the right keywords is usually one of the first tasks for readying a site for the search engines. Although the likely value of a keyword can be estimated in advance using various resources, it can only truly be measured in context i.e. once it has been in place on the site for a few months. Keywords selected in haste and without proper planning might lead to poor results in search engine rankings.
Whilst research may indicate that a keyword such as ?traditional book binders? will deliver good rates of traffic, or that it will deliver less, but higher quality traffic, the verdict can't be made instantaneously. Also, for a niche site in a small market the value of a keyword will be entirely different to that of a site with a more generic proposition.
A major part of the decision-making process for selecting keywords is the understanding of searchers intent- and how that intent translates itself in a search. Given that there may be thousands of people looking for the same thing it would be wise to assume that there will be many permutations in the words used to try and find that particular thing.
In order to help research and understand the complex part that individual intent plays in searching Vertical Leap has created an SEO Keyword Game (http://www.vertical-leap.co.uk/seo-tools/seo-keyword-survey.asp). It's an online resource that requires the user to enter the search terms they would use to find the item pictured. Once a search term is entered it presents all the other search terms entered by other searchers, with an indication of the diversity, and number of searches.
In one example there is a simple product photograph of an mp3 player. If you were selecting keywords to get traffic for the image your own bias and assumptions would dictate what keywords you would apply. However, Vertical Leap's research shows that there are at least 21 different permutations that could be used. Remember, these results are human-tested, so contain misspellings:
1. mp3 player
2. usb
3. mp3
4. flash drive
5. usb key
6. usb mp3
7. usb mp3 player
8. flash memory
9. generic mp3 player
10. budget mp3 player
11. movil
12. memory stick
13. memorypen
14. USB memory mp3
15. pixel
16. mp3 plater
17. mp3 playetr
18. pen drive
19. usb memory stick
20. usb memory stick mp3 player
21. usb stick
So, what or where is the value of this keyword tool? While it can't give all the possible options for every object available on the internet (that is quite an impossible task) it does show how different people will use different keywords to search for what may seem like a more obvious choice to someone else.
It clearly presents the challenges faced in basing keyword research on your own set of assumptions, and it highlights some long tail alternatives. The images provided are fairly simple but the keywords that people use to find them may surprise you. It happens as each person determines the words to describe the image based on his/her own set of assumptions.
RSS marketing is a tool used by many on the Internet to deliver advertisements, emails, customer support responses, ezine to clients and potential clients without the concern of Spam filters hindering the receipt of the email. Pam filters have created serious problems for companies marketing through email and almost 65% of the emails you send are not even opened by the recipient. This really will hurt your business if you do not find a way to get your information to clients and potential clients. That is what RSS marketing is all about, getting your information directly to the client and potential client. Another reason to consider RSS marketing is because currently web site visibility is very difficult and only getting worse as more and more web pages flood the web. For more detail go to: www.sell-using-the-web.com. Finding a way to get your web page to be returned as the number one result in such search engines as Google is almost impossible with traditional methods, but is easy with RSS marketing. Not to mention the increase in advertising costs that make this option almost impossible for most home based internet businesses. If you have found your advertising and marketing methods are not returning the results you had hoped, then consider RSS marketing. RSS marketing is free as well as user friendly. This internet tool allows even the smaller businesses to compete with the larger ones because getting information to potential customers is not based on money. RSS is a publishing tool for the Internet that handles companies internet marketing and publishing needs. Obviously, every company needs this and especially small companies that rely on business to survive day to day. By using this tool, your company will be able to reach more clients, potential clients, subscribers, and the like all the while increasing your status on the web. There is several things that RSS marketing will do for your home based internet business. First, it will increase your rankings on search engines as well as direct new traffic to your Web site through RSS search engines that target different markets. Traffic is what supports web pages, so increasing your traffic and receiving new traffic is certainly a priority of business owners. RSS also has the ability to get your URL listed with all search engines fast and easy. No more waiting weeks for your URL to get listed with search engines, RSS marketing allows this to happen almost immediately. This is certainly a good choice for new web pages that are looking to increase web traffic. - for more detail go to:www.achieving-liftoffs.com.Another awesome aspect of RSS marketing is that it can get your web page returned as the number one result for your web pages' most popular keywords.
Among its other offerings, RSS marketing allows your company to market in different and new ways in order to attract more traffic to your site. This Internet marketing tool is dedicated to getting the most possible attention for your Web site as well as marketing your site in new and interesting ways. Consider using RSS today and see how it changes your marketing strategies and web site traffic.
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