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[B356]Best All Time Recipes

by Bweiss, Bwe

Most people vacation in the summer months when their kids get out of school or when the weather is hot so they can walk around in shorts, tank tops and sandals.This may seem the best time for many people because they have been brought up this way. Most of the time it is rally a hassle and a bother for people because it really isn't the best time, for some it is the only time. They think if they don't go on vacation now they probably won't get away that year at all.

They have to try to schedule their time off from work the same time everyone else is trying to get off, so the entire company is trying to take a vacation within a 3 month period. When they travel they have to schedule every minute of their time and when they get back home instead of being relaxed and rejuvenated they are worn out from running from one place to another in an effort to do everything they had planned to do.Most of the time they never even come close to what they have planned because of all the variables they never thought of before they left. Like traffic they sit in line for hours because of heavy vacation traffic or an accident from someone in a hurry to get their vacation started and never did because the car was wrecked or they wound up in the hospital.

The best time to vacation in my opinion is anytime from September to April. You still have months you can walk around half naked, take hikes, go to amusement parks and everything else you can do in the summer months but here is the best part.
You can go into any restaurant and not have to wait for an hour just to be seated. There is much less traffic on the roads so your chances of get stuck in it decrease to about zero. You can get great deals at hotels because they are mostly empty and the prices really drop down in the off season.

You can swim in the pools because it is not shoulder to shoulder with people trying to cool off. There are no lines at the amusement parks and sometimes you can get tickets cheaper, and if you enjoy dinner shows you can just about sit anywhere you like.Later on in the season you can do winter sports like hiking, hunting and skiing and many other things that are really relaxing and because of no crowds and getting tied up on the highways you have much more time to enjoy your vacation and the most important thing relax

Be realistic. If you aren't selling the hottest new fashion or gizmo for holiday gift-giving, it's hard to get anyone to think about buying your product or service from Thanksgiving through Christmas and New Year's. That's a six week lean selling stretch for lots of sales professionals. When you are trying to hit your quarterly and year-end numbers that lean stretch can be tough to swallow.

No leader likes to see their team sitting around the office having a pity party. Instead, build this market reality into your schedule and ramp up your marketing activities during sales lulls.

Why should you invest in marketing to your target market when they aren't buying?

1. To stay front and center on their radar – especially if you target the corporate market.

2. To increase their awareness of you

3. To bring attention to you

4. To highlight the added value you offer

5. To generate a desire to continue to hear what you have to say

What kind of marketing can you do when no one is buying?

Your marketing team can use this time to plan and schedule all marketing strategies for 2006 and get them scheduled and booked.

* If you will be a conference speaker in April, they need to establish a timeline for drafting the speech, shipping handouts to the location, developing the PowerPoint presentation to go with it, the press release, website promotion, travel arrangements, etc.

* If you will introduce a new product, service or program in June, they need to work out all the details for the most thorough and effective rollout with enough lead-time to implement all the pieces, or identify gaps to be filled in a timely fashion.

* If you have increased your marketing budget for 2006 – this is a great time to develop some of those promotional pieces or hire contractors/freelancers to develop them for you.

* If you have a 2006 goal of increasing visibility in a new market, a new niche, or a new country, the marketing team needs time to bone up on the nuances and implications of this goal to prepare successful penetration strategies.

Your sales team does not need to be idle during seasonal sales lulls either. Your sales force can use this time to research growth opportunities for the company and their own territories.

* Sales staff can use the holiday season as an excuse to followup every sale all year long with a brief visit or a phone call: to personally say thank you for the business, to ensure continued satisfaction with the product, service and the salesperson's work and to bind client loyalty with strong rapport.

* In addition, each client contact is a great opening to query them about their plans for the next year, to identify client needs which your product/service can address in the new year – i.e., scouting for 2006 add-on sales.

* Sales staff can also take time to study the market and their territory vis-à-vis the company's 2006 goals and start developing sales strategies and tactics to achieve the company plan and reach their own quotas and incentives.

* Sales staff can use this season for supplemental (internal or external) training to refine their craft.

Marketing is not a passive activity. You have to keep the pipeline full. So, periodically, it is important to reflect and assess how to rejuvenate your marketing efforts. This lull between the holidays is a perfect time to focus on all the behind-the-scenes marketing activities that will make next year, your best year yet!

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Both Bweiss & Kerri Salls are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Bweiss has sinced written about articles on various topics from Information Technology, The Beach Resort and Engine Oil. Why spend more then you have to when vacation time comes around? We can help you keep some of your hard earned money this vacation season by offerning you free attraction tickets or hotel stays at. Bweiss's top article generates over 2900 views. to your Favourites.

Kerri Salls has sinced written about articles on various topics from Information Technology, Computers and The Internet and Organizational. . Kerri Salls's top article generates over 2900 views. to your Favourites.