Consider hiring someone to find some quality reciprocal linking partners for your business. You can use one of the popular freelancing sites, such as Guru, Elance, or Rentacoder. Make sure the person you select finds sites and secures deals without spam and also make sure that the person knows that you want to exchange non-directory links.
Setup joint venture partnerships with other businesses in the industry. You can do this by searching for other big sites in your niche and then contacting them. If you have to, you can use a customer service contact number to find out how you can talk to the owner. Make sure you tell your partner precisely what working with you will entail in terms of actions and benefits.
Do not always rely on Internet based methods of promoting your website. While they are more comfortable and consistent with your everyday promotional methods, they will not always be more effective than other forms of media, especially since there is less website competition in other forms of media.
Create a top sponsor and bottom sponsor advertisement. Test them out in various ezines with small circulations. Tweaking even small parts of a short advertisement can have critical results (good or bad). This is why it is so important to constantly test your classified advertisements to determine the best arrangement of words.
Promote your site by simply tuning it to get higher search engine algorithm scores. For instance, you could start by conducting keyword research for your given niche. You could then optimize each page at a 1.5 to 3% density for that selected keyword. Additionally, you could even add new pages to your index that function to capture visitors and hopefully get them to consider products.
Always be willing to lose money in the short run in order to make money on the long run. However, with that being said, lose money by giving outrageously good benefits to your customers, rather than purchasing "how to make money guides". If you treat your customers well, they will promote you without your asking.
Consider purchasing some form of "cost per action" advertising. This form of advertising only charges you when someone takes a specific action, such as opting-in or purchasing a product from your sales page. This is one of the better forms of advertising, since it virtually guarantees a return on your investment.
Many billboards can be rented for as little as $800 per month, depending on the location. Consider using a billboard to augment your current marketing campaign. You may find that this form of advertising is less saturated with websites and may even end up generating a better result than Internet based advertising.
Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same.
Getting your site crawled often is a good indicator that the SE finds your site important. And since important sites get better rankings, getting your site crawled frequently is definitely a good thing.
While there is no way you can make the SE crawl your site, there are a few things you can to do encourage the spiders to visit your site more often:
1.First and foremost, keep your content up to date. Add unique content often and on a regular basis. And be sure to ping Google each time you update your site.
2.Get as many backlinks as possible from other relevant sites that are crawled regularly. There are several tools available that will track and measure the crawl rate of other websites.
3.Use a unique title tag for each page. Also, while not as important as the title, each page should also have its own keywords and description tag. This will help the spiders "know" that each page is a unique and individual entity.
4.Keep your pages as small as possible. The spider will not spend an unlimited amount of time at your web site. If it's held up by your huge images, monstrous PDFs or even excessive text, it will simply abandon the page and move on.
5.Pay close attention to your internal links and avoid any duplicate content issues. If you have multiple pages with the same content (often used for testing and/or tracking purposes) be sure to use your robots text file to keep the SEs away.
6.Create a sitemap for the content you want crawled and make sure your content is compliant.
7.Monitor your web server. Obviously, your server needs to be up and running when the spiders come a-crawling. There are many commercial providers who will monitor your server and notify you when there is a problem.
In addition, ensure that your server handles all of your error pages correctly. Refer to the Google Webmaster Tools report of unreached pages for an idea of what errors are being returned.
8.And while we're discussing Google Webmaster Tools, don't forget to use it to monitor your crawl rate, adjust it if necessary, test and track and see what works best for your site.
Time to implement: As with all SE optimization, working toward an optimal crawl rate is not a one-time job. You will need to add content approximately three times a week and update your site map as needed. Monitoring your web server is an ongoing task.
Both Kurt Naulaerts & Karen Scharf are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kurt Naulaerts has sinced written about articles on various topics from Guide Guitar, Online Marketing and Grow Online Business. There are virtually dozens of ways in which you can be successful in your business. Kurt Naulaerts and Douglas Margush can give you .. Kurt Naulaerts's top article generates over 33100 views. to your Favourites.
Karen Scharf has sinced written about articles on various topics from Strategic Planning, Computers and The Internet and Marketing. Karen Scharf is an Indianapolis marketing consultant who works with small business owners and entrepreneurs. She offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure y. Karen Scharf's top article generates over 18100 views. to your Favourites.