At other time it’s possible to find 20-30% discounts (sconti). You can ask for a discount in the shop, especially if you want to spend a big sum of money. It’s a good chance to save up to 5%. But bear in mind that you will not have a possibility to return the article you bought.
It’s necessary to notice that the initial cost must be pointed at the label. You can buy something for the lowest price during the total sales (liquidazioni). Such signs as “vendite promozionali"and “sconti" are often placed just to attract the customers. A sign “entrata libera" means something like “just drop in".
Of a particular interest are the shops which promise 60-80% discount.Their shop windows are sealed up. It means that the shop is closing and completely selling all the goods. It’s possible to meet such shops almost in every corner of the city. Long international queues (they are inevitable as such sales give a chance to buy a good designer article almost for nothing) will indicate the necessary shop. For example stroll along the main trade street of Rome – Via del Corso (although there’s a chance to find such shops almost everywhere).
As a rule, the shops are open from 9 am to 13 pm and from 15.30 pm to 19.30 pm (from 16.00 pm to 20.00 pm in summer). In the city center some shops work from 10.30 am to 19.30 pm. If the shop doesn’t close for a break there’s a sign "Orario continuato" on the door. In the evening open minor shops that sell the goods of not-that-famous designers. In summer they work until 22.00 pm or even up to midnight.
The life comes to a standstill in August. The majority of shops close at least for two weeks as the country celebrates its national holiday Ferragosto.
Many shops are closed on Sunday (except the Sunday before the Christmas). But there are some streets where the shops do not close during the whole week-end.
The majority of shops accept credit cards, some take foreign currency. If you pay cash you may ask for a discount, although there are fixed prices in most of the shops. Important to mention that it’s a must to take a receipt in a shop even if you buy just a pencil. The thing is that a tax police officer (guardia fiscale) can stop you in the middle of the street and demand that you show him the receipt. If you won’t be able to do it, both you and the shop owner will be fined.
VAT (IVA) is from 12 to 35%. The prices in shops, as a rule, already include this tax. For citizens of non-EU countries this IVA can be indemnified, but it is accompanied by a long bureaucratic procedure. So it’s more convenient to do the shopping in the “Euro Free Tax" shops.
You won’t regret a single purchase made in the eternal city as the goods in Rome are quality and durable!
OK, I'm not a real big fan of all the 'secret search engine positioning' hype. I do believe that there is a definite place for the strategy, its just something that's not going to happen overnight. So, my belief is simply this: discover your best key-phrases, optimize your site accordingly, and let time take its course. The more content rich pages you add, the longer your site remains in the search engine's database and you keep acquiring quality reciprocal links the better your rankings will become.
Anyway...
So, you've found your keyword phrases using Overture and Word Tracker, now lets strategically place those in your web pages in a manner that pleases search engine spiders.
Domain Name
Choosing your domain name is one of the most crucial aspects to improving your Internet presence. Why? Because search engines apply greater weight to your domain URL, be sure to have your most relevant key phrases in it. Unless you're a big company like Ford or IBM, don't use your company name as your domain.
Ex: Your company may be ABC Inc, so you use your company name as your dot com name also. Many people wouldn't know what to expect from a domain that has some obscure title. A better choice would be to use a descriptive keyword of your product or service as your domain name.
Title of Pages
No long discussions. Place related keywords inside your title tags. Make sure its in a coherent sentence, and not keywords listed without meaning. There are two primary reasons to place importance on title keyword placement. First, some search engines look for your sites relevancy in the title first. Second, your title is listed whenever someone performs a keyword search on different search engines.
Note: The square brackets should be replaced by left and right arrow brackets.
Ex: yes: [title]Internet Small Business Marketing[/title]
not: [title]small business website Internet search engine positioning[/title]
The second example is considered keyword stuffing, a search engine no-no.
Meta Tags
At one time, this was one of the 'secrets' that was a sure fire solution to obtaining top positions. I must admit that I did use this strategy to get top ten ranking on HotBot, Excite, and Altavista. Of course, this was late '96-early '97. But there is still a good reason why you should use meta tags. Meta search engines such as Dogpile and MetaCrawler use meta tags to determine the relevancy of your page to what's being searched on their site.
There several different tags one can use, but only two that we're concerned with: Description and Keywords. The content tag is where you'll place a description of your site. This is where you should be sure to use your USP. The keyword tag is self explanatory. Search engines usually limit the characters that they will catalog at approx. 250. These tags should be placed between the [head][/head] tags.
Ex: [meta name = "description" contents="Enter description of your site here, but sure to place your USP inside here, if appropriate"]
[meta name = "keywords" contents = "Enter your keyword phrases (separated by commas), and no keyword spamming. Like this: Internet marketing, Internet marketing, Internet marketing"]
Other Tips
Place keywords in your [h][/h] heading tags. Also take advantage of the comments tag [!--Some Comments--]
Again, you can spend a lot of time trying to 'beat the engines', and come up empty. Your best bet is to use this basic info to optimize your site, get quality links, and let your site 'marinade'.
Both Vasilisa Krolikova & Christopher Wright are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Christopher Wright has sinced written about articles on various topics from Mortgage, Travel and Leisure and Site Promotion. Christopher Wright has had many parts in life's play. Life insurance agent, tax office manager, small business owner. Mr. Wright believes you only fail when you stop trying. Take control of your future, sign up for your. Christopher Wright's top article generates over 4400 views. to your Favourites.