To be successful in business and in life, do you think it's more important for you to have knowledge, experience and skills or is it more important to know the right people? In fact, both are important.
There are many people out there who are very frustrated because even though they are very experienced, very technical and they know their work very well, when they work with their boss, what happens? They find that their boss knows less than them! So they are very frustrated because given their experience and abilities, they think and feel that perhaps THEY should be the boss or THEY should be the ones who should go out and start their own business. Is this true? Yes or no?
Very often, when we meet people in this situation, we will encourage them to focus on their networking skills. Why? Because being an expert in your industry or field is very important, but it's not enough. If you want to be successful, you must be able to find and connect with the people out there who are willing to pay you money for your expertise!
So it's all about finding ways to market and sell yourself. But if you spend all your free time watching tv or reading by yourself, how are you ever going to meet the people who are willing to pay for your product or services? So if you want to accelerate your results in your business, in your career or in your life, stretch yourself! Step out of your comfort zone and be sure to invest some of your time to network with other successful people.
Very often when we ask people whether they spend time networking, many of them will say no. When we ask them why? They will say 'I have no time' or 'I don't know where to go' or 'I don't know how to network'. But we think the real reasons are:
1)They've never experienced the power of networking. 2)They are in their comfort zone.
So what are some of the benefits of learning how to network?
* Networking brings about many new opportunities - through networking, we've been able to form new partnerships, find new customers or even better suppliers. Those looking for a new job will also do well by networking. You never know when you'll meet someone who's looking to hire or knows someone who is.
* Networking keeps you up to date - to stay relevant in business, it's important to keep an eye out on what competitors or people in the same industry as you are doing so you can decide whether to make changes in your business strategy.
* Networking opens up your perspective and stirs your creativity - meeting new people opens up new doors and ways of thinking for you. If you feel stuck in a rut or trapped in a box, speaking to someone with a different perspective from you can help you solve your problems from an angle you never thought of before.
To be successful in life, BOTH what you know and who you know are important. If either of these are lacking in your life, make a decision to do something about it and most importantly T'AKE A'CTION. If you do so, we guarantee you will see the results in your life change as well.
You can create your life exactly the way you want it. Take Action Now!
Wendy & Jerome
This means the interviewee is not under immediate pressure and has time to carefully think through her or his answers.
The promotional interview showcases you as an expert in your field or industry. It also gives a superb venue to promote the benefits of your products and services, promote your skills and capabilities as well as promote specific or branded products and services.
Clearly you don't want to write, publish or distribute your own interview; interviewing yourself is tantamount to doing a self-serving commercial. For the interview to have credibility it needs to be promoted by someone other than yourself, your mate or your employee.
A good promotional interview is crafted to create a positive impression of you and your business. Because you control the content you can also use the interview to assist in upgrading your "look and feel" or image campaigns.
Think about the types of questions your prospects, customers and clients will want to know about your products and services.
While a good promotional interview can be similar to a FAQ or Frequently Asked Question, it is fundamentally different. A FAQ is often based on nuts and bolts issues about your products and services. Topics such as how to use your website are better addressed in a FAQ format.
First consider carefully the thrust of the interview and what you would like for it to accomplish. Use written questions and written answers. If you aren't good with words, have your interviewer help you edit and refine your answers.
A sloppy, error ridden interview is worse than no interview.
The words and editing are important but what is most important are the ideas, concepts and abstractions you relay. Try to map out or write down your ideas and concepts before the interview. Try to stick to the bigger picture unless for good reasons the interview is focused on a narrow subject area.
Don't forget to look at your online marketing keywords and even "long strings" to add to the interview. A skilled interviewer can work keywords and phrases into the interview text.
When the interview is published and distributed, these keyword and phrases will be picked up by the search engines and help you with your marketing search term domination campaigns.
Put the finished interview on your website, newsletter or blog. Put it anywhere you can and don't forget to give the byline to the interviewer so that anyone that reads it will know you didn't do it yourself.
Print hard copies off your website or a third party website to hand out in your office or store, mail out hard copies with invoices or include the interview in your media and public relations packet.
A good promotional interview can create mass media interest in you and your company; reporters and interviewers will not only find human interest hooks in a good interview but the interview also provides them with background detail meaning less work.
Mass media reporters are under great deadline pressures and anything you can do to help them is a plus.
As with all of your marketing collateral and materials think about the conversion or next step. Do you want your target market to phone, email, or stop by your office or store?
Remember that a good promotional interview generates interest and should give the reader a clear indication of how they can follow up with you on that interest.
Simply put, a good promotional interview can become a very powerful addition to your marketing tool chest.
Both Executive Directions & Jack Deal are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Executive Directions has sinced written about articles on various topics from Interview Questions. Executive Directions Pte Ltd is a highly dynamic education and events organisation providing out-of-the-box, accelerated learning and experiential training programs. The founders - Mr Jerome Tan and Ms Wendy Kwek started their multi-million dollar busines. Executive Directions's top article generates over 480 views. to your Favourites.
Jack Deal has sinced written about articles on various topics from Computers and The Internet, Health and Web Development. Jack Deal conducts promotional interviews and is the owner of JD Deal Online Marketing, Santa Cruz and Monterey, CA. may be found at. Jack Deal's top article generates over 2240000 views. to your Favourites.