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Your Online Guide » Guide to Health » Drink Coffee

[B327]Benefits Of Coffee Drinking
by Justin Skinner, Jus
Sometimes knowing what to order can be overwhelming unless you know what you are getting. After all, who wants to pay an outrageous amount of money for a mystery drink that you may not even like?

Most coffee drinks start with espresso and espresso is just coffee that is brewed a certain way. It is finely ground to almost a powder then very hot water is forced through the grounds under intense pressure.

The brewing process is timed so that the flavorful and aromatic oils are extracted from the coffee and not the bitter components. This produces a strong flavored, but not bitter, concentrated shot of coffee.

Straight Shot The straight shot refers to espresso coffee and the secret to good espresso is the extraction time, volume, and golden crema which is a thick light brown layer of frothed coffee oils that float on top of a properly extracted espresso.

The short shot or ristretto is extracted to a volume of three-quarters of an ounce. The shorter restricted pour magnifies the essence of the coffee and the chance of any bitter elements being extracted is minimized. If you have ever ordered an espresso shot in Europe they usually serve the ristretto.

The long shot or lungo is extracted to a volume of one and one-half ounces.

The double shot is a 2 ounce shot using twice as much coffee in the portafilter.

The correct way to serve a straight shot is to extract it directly into a warmed demitasse cup. The warm demitasse cup will keep the straight shot warm and prolong the crema. A straight shot is best enjoyed immediately after brewing.

It is rare to see people drinking straight shots of espresso in the US. Most people here drink variations using steamed milk mixed with the shots to make the different coffee drinks listed here.

Espresso Macchiato The Espresso Macchiato starts with a shot of espresso and then a small amount of foamed milk is spooned over the shot. Macchiato in Italian means "marked," as the espresso is marked with foam.

Espresso Con Panna This is an Espresso Macchiato using whipped cream in place of the foamed milk. The drink gets its name Con Panna which means "with cream."

Caffé Americano The Caffé Americano is a drink similar to American brewed coffee. It is made with a single or double shot of espresso combined with 6 to 8 ounces of hot water out of an espresso machine. The result is a very smooth cup of coffee that is much hotter than brewed coffee.

Cappuccino Cappuccino is made with a fluffy, wet foam, mixed with espresso coffee upon the pour to create a blend of the two flavors. Cold milk is essential, as is expertise in the foaming process. Cappuccino has a large volume of foam making it a light weight drink and less filling.

Caffé Latté Caffé Latté is similar to the cappuccino but with much less foam and more steamed milk. A latté is made by holding back the foam with a spoon while pouring the frothed milk from the steaming pitcher. The caffé latté is completed by being topped with a small amount of the held back foam.

Caffé latté gets its name from the addition of coffee to milk. For an iced latté, cold milk is combined with the espresso and then the ice is added.

Caffé Mocha A caffé mocha is made by adding powdered or chocolate syrup to a hot shot of espresso and blended. Steamed milk is then be added to the espresso-chocolate mixture and usually it is topped with whipped cream.

Iced mochas are made with cold milk and the ice added after the coffee and chocolate have been blended.

Flavored Coffee Drinks Some popular coffee flavors are: vanilla, Irish creme, almond, hazelnut, caramel and fruit flavors such as orange and raspberry. These drinks usually start with a flavored syrup that is mixed with hot espresso and stirred. Then steamed milk is stirred in like in a latté.

An iced version of these flavored coffees made with cold milk instead of steamed makes a delicious cold drink in the summer months.

So now that you know what's in the basic coffee drinks, try one you haven't tasted yet. Who knows, you might find a new favorite.

It's only the best of ‘good starts' to define your selling points, but at the end of the day you are wanting to help consumers understand who you are as much they understand what you do.

Think about it this way. At the end of your life when someone stands to give your eulogy do you want them to say, “Hey, he was really good at checkers and he was especially fond of coffee”? Of course not. Those things might describe certain points about you, but they don't describe you. At the end of the day we all want to be thought of as more than coffee drinking checker players.

The same premise is true for online businesses too. You don't want to be thought of as, “That one store that sells that one thing.” You want people to so identify with your core values, selling points and service that they, in some strange way, come to think of your business as something they couldn't do without.

You have to understand when a consumer gets excited about a business they will be very likely to pass the word along. What is it that you want them to say about you? If happy customers become ambassadors for your business then you need to help forge such a crystal clear identity they won't have difficulty expressing the essence of your web store.

In many ways doing the hard work of web branding can go a long way in helping you learn to use the internal compass that can help guide you to greatness.

Sometimes the lack of web branding is motivated by the desire for a quick buck. This may be a prime motivator for most businesses, but those that take the time to help consumers get a glimpse of what makes you unique the results can be phenomenal.

I've used the illustration of an onion before; pull back the layers to uncover what is at the heart of your business. I've suggested learning what selling point makes you unique in your business. The truth is those things are important, but so are the layers you peel back to see the heart of your business. Everything you are passionate about doing add up to your picture perfect web branding.

Article Source : Pg. 12

About Author
Both Justin Skinner & Scott Lindsay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Justin Skinner has sinced written about articles on various topics from Kitchen Home Improvement, Join the Army and Coffee Advantages. Information on can be found at the. Justin Skinner's top article generates over 1220000 views. to your Favourites.

Scott Lindsay has sinced written about articles on various topics from Payday Loans, Computers and The Internet and Mens Health. . Scott Lindsay's top article generates over 1830000 views. to your Favourites.
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