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Your Online Guide » A Guide to Business » What is Six Sigma

[S520]Six Sigma Financial Services
by Craig Calvin, Cra
Understanding the customer's needs and wants is a top priority for the manufacturing and service industries. A very simple, but extremely effective tool to accomplish this is the Kano Analysis. Knowing customer requirements is imperative to the growth of any company, as a satisfied customer will stay with your product and will likely bring in more customers over time. The Kano Analysis is used by Six Sigma implementation teams in charge of development of products and services to accomplish their goals.
The Six Sigma team is always on the lookout to match the customer's requirements to the maximum possible extent of the maximum number of customers. When customers purchase a product, their experiences will be different. They will provide certain specifications for the expected quality and the features of the product. When a company provides a customer with the products, the customer needs find the product suitable to their needs; otherwise, he may react to it differently, depending if they are satisfied or not. If the product is as per his needs, the customer will be satisfied. If the product is unable to provide the requirements stated by the customer, the customer will be dissatisfied - or maybe even angry. Likewise, there can be situations where the customer specifies a few things and gets even more things which gives them delight, as the product is above his expectations.
The Kano Model addresses these levels of satisfaction into three categories: dissatisfiers, satisfiers and delighters. The dissatisfiers, those whose basic needs are unspoken requirements, are expected to be present without any special instructions. For example, an airline flight that is on time is expected and not requested. When the requirements are satisfiers, it means that the needs are specifically mentioned. Their provision can increase or decrease the satisfaction levels. For example, if a passenger were provided with a club lounge with internet access as per his requirement, he will be satisfied. If these things are not provided, that would make him dissatisfied. The third category is delighters, or satisfaction of excitement needs, where needs are satisfied beyond expectation. For example, when passengers flying on an airline are given services when needed urgently, even if the airport is closed, the guest would be highly delighted.
With all of this in mind, it is well known that customer needs and desires change over time. And the seller of services or products may not always be aware of that fact. Customers are fickle and will change their minds. And the provider who realizes that will carefully craft his product or service to accommodate that factor, as he attempts to capture satisfaction levels of a larger group instead of dealing with targeted requests.
Nonetheless, it is important for companies to do their best to maintain an open forum of communication with their customer base. Remembering that the basic tenet of business is to satisfy the customer's needs, the company must do all it can to fill that requirement, or there will be an erosion of customer trust, leading to financial losses. Six Sigma, utilizing the Kano Model, is the tool that can train companies to recognize and listen to the customer, which is invaluable to the success of the business.

Companies are just discovering the benefits of combining BPM and Six Sigma. Ideal for enhancing the long-term performance of business processes, the BPM/Six Sigma union helps companies better characterize, understand, and manage entire value chains. It also helps companies improve control and predictability of corporate business processes and generate sustainable enterprise improvements in performance levels.

BPM aligns processes across an enterprise using technologies to provide visibility and management at any point in a business process. BPM and associated technologies help model data flow, people, resources, and systems in an organization. They also help build or modify processes to better align enterprise systems with business objectives and market needs. Unfortunately, BPM lacks the analytical tools to solve difficult and complex process problems.

Six Sigma, on the other hand, is a quality improvement and problem solving methodology. It has the tools necessary to solve the complex problems BPM can't solve. Where Six Sigma falls short is in its ability to collect huge amounts of data across enterprises, the direct result of a lack of standardized process monitoring technology. Six Sigma also falls short in controlling business processes. It often uses manual methods and controls, which inhibit its ability to sustain long-term performance initiatives.

Without BPM, Six Sigma may founder because executives lack the critical data needed to focus their efforts. Instead, the executives bounce all over the place looking for performance weaknesses, or they focus on areas where successful performance improvements provide only marginal results. With BPM, Six Sigma projects can pinpoint problems and address the underlying causes.

Honeywell Improves DSO Metric

In addition to identifying quality improvement targets, BPM enhances Six Sigma projects by speeding the collection and distribution of critical data. Honeywell International, the Morristown, NJ, technology company, recently applied Six Sigma to its accounts receivables process. Its efforts were initially stymied because key information was dated by the time it reached decision-makers.

When it came to the days sales outstanding (DSO), for instance, internal teams were assigned to monitor and catch invoicing mistakes and reduce that DSO number. But it took too long to get data on categories like discount terms, over/under shipments, and warranty entitlements, to the proper people. As a result, the teams were always one month behind.

Honeywell combined its Six Sigma efforts with a BPM initiative, accelerating the process. Now the company gets daily, weekly, and monthly information that managers can access at any time. Their percentage of exception-free invoices has jumped from 67 percent to 75 percent. The jump unlocked about $30 million in accounts receivables, according to the company. The BPM/Six Sigma union also gave Honeywell a much clearer cash flow forecasting capability.

Additional BPM/Six Sigma Applications

Motorola uses the Balanced Scorecard at all its divisions to guide its Six Sigma projects. The company took Six Sigma and implemented it corporate wide, making it the means by which to execute the strategy dictated by the Balance Scorecard approach. Balanced Scorecard initiatives are often more effective when they are automated through a BPM system.

Crompton Corporation, a Middlebury, CN-based specialty chemical company, uses BPM to track its Six Sigma programs by region and byproduct line to see how those projects are doing. Feeding Six Sigma data into its BPM system is faster and more accurate than its previous approach. Now, Crompton tracks all it Six Sigma projects using its BPM system.

Other companies employ the BPM/Six Sigma union to improve product design. These companies stand a better chance of developing a new product right the first time using Six Sigma. It can provide new product growth projections and help in gathering data via focus groups and surveys to determine customer expectations and desires. BPM supplements those capabilities by providing current information in customer buying patterns and attitudes and by forecasting future customer satisfaction.

Use of BPM and Six Sigma To Rise

Combined BPM and Six Sigma are a powerful tool. The two approaches are synergistic. What one lacks the other provides and vice versa. Together, they are a better approach to understanding, analyzing, and improving business processes than other methodologies alone. Unfortunately, this union has not become a mainstream approach to improving enterprise-related business processes. One reason may be that companies are unaware of how well these two initiatives work in concert with each other.

Nevertheless, companies with revenues greater than $200 million have been adopting Six Sigma at a 28 percent rate, according to trend analyses by Don Redinius, Agillist Group, Inc., a business performance improvement solutions company. While this rate is significant, it is bound to improve as companies come to understand the synergies between BPM and Six Sigma. The union is ideal for providing long-term, enterprise-wide performance solutions.

Article Source : Pg. 7

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Both Craig Calvin & Thomas Gomez are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Craig Calvin has sinced written about articles on various topics from Six Sigma, Six Sigma and Six Sigma. If you are wanting to improve your employable skills you may want to check out . The. Craig Calvin's top article generates over 165000 views. to your Favourites.

Thomas Gomez has sinced written about articles on various topics from Six Sigma. . Thomas Gomez's top article generates over 1600 views. to your Favourites.
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