All of your life imaginary ideas have been floating around in your mind and one day you decide to unleash that creativity and write a book. What a wonderful thought. You go to the keyboard and put the first sentence onto a blank piece of paper. The first sentence soon becomes the first paragraph. The first paragraph turns into the first page in a short period of time. After that the first page becomes the first chapter. Several months later the first chapter turns into your first novel.
What a wonderful accomplishment! Congratulations! You feel as if you are the next literary heavyweight to explode onto the American market.
Not so fast. Let's look at how the real world views your remarkable achievement.
If you've done your homework, then you know that the manuscript was written with twelve point New Times Roman type. The work is double-spaced. You've saved it on disc and probably printed it with the help of your desktop printer. Now what? After all, you feel as if this masterpiece is the next great piece of literary work in American culture.
Do you want to market the intellectual property? If so, how do you go about that? Virtually all literary agents and publishing houses will not accept unsolicited material. You ask what unsolicited material is and find out that it is a piece of literary work that does not have a referral source. In other words, you don't know anybody that can get the finished piece of work through the front door. Now what?
You might ask around to see if you can get an intellectual property lawyer. What is that you ask? That would be a legal representative that can get the work copyrighted and protected from the people that you don't know out there.
You may submit the piece to the Writers Guild and obtain a registration number. They accept downloads from personal computers and for a small fee can protect your work for a short period of time. But you wonder how that will help you. At least with a Writers Guild registration number the work is somewhat protected from anyone that might try to steal it.
However the question remains. How will either of those sources help to get you through a door? The only thing that I can suggest is that perhaps the intellectual property lawyer has some contacts in the literary agency field or the publishing business. After all, up to now the lawyer is the only live link into the industry.
But what happens if that fails? Then you might have to research self-publishing houses and self-publish your first novel. Things could be worse. There are many different packages available that range anywhere from around five hundred dollars up to twenty thousand dollars depending on what you want to try and accomplish and how extensive you would like to market the book.
If you choose to self-publish, then you'll be able to decide whether or not you can design your own cover or pick from some of the generic ones that are offered. You'll have an opportunity to pick the size type that you would like to use. Different formatting styles will be offered. Hardback and paperback editions will be offered.
But have you thought about proofing and copyediting? Will you have to rewrite the novel after it is looked at by an editor? What happens if someone that you have chosen to offer an opinion says that it is not worthy of being published in the shape that it is in? Your expenses will increase as the various jobs are performed.
Let's assume that the manuscript needs some sprucing up and it is determined that you have to pay someone to read, review, and change the text. Is that an expense that you had budgeted into the project? The proofreader will need to be paid after the text is altered. After all the typos will need to be found and fixed; the sentence structure will need to be corrected. Did you plan on that expense as well? Now it is time to design your own cover. Did you leave enough money for a graphics design artist to assist you with that creative endeavor? You ask yourself if all of this is worth it.
Life is churning forward. You have written your first novel, but have finally admitted that writing the prose was the easiest part of the process. Not only that, but it is starting to get expensive and you still don't have an agent or a publisher that is remotely interested in reading an unsolicited manuscript. You surge ahead because you want to show the world your wonderful achievement. Several expensive checks are written to the self-publisher, the editor, the proofreader, and the graphics design person.
Now what happens? The production people with the self-publisher carry out their duties. You become aware of all of the dates and deadlines for the production schedule. Final approval forms are signed. You wait your turn in line. Finally the date comes where the book is hot off the press and you are sent a hardback edition as well as a paperback edition. Finally, after all of the time that you have spent on this project you are a published author. Now what?
Have you thought about how you are going to tell the world that your masterpiece is completed? Have you budgeted dollars for marketing the creation? Have you thought about how the book was going to be distributed to book stores? What happens if it does get into the book stores but you find out that the world is not knocking the door down to buy the finished product? Have you decided to build a web site to not only market the book title but also the author's name?
Now frustration sets in. Welcome to the world of unknown authors. You are not wanted by agents. Large publishing houses don't want anything to do with you. The only people that really want to read your book are the small group of friends and relatives that are in your inner circle. You get discouraged. You throw in the towel. You've spent a ton of money and it has gotten you minimal results. What other suggestions are there?
Beyond writing your book, you want it to be successful. Success is measured many ways and perhaps the most widely accepted measure is that of sales. While most writers do want to make some income from their hard work, most find the greatest satisfaction from positive customer feedback, but you cannot even get this if you do not have customers, so you need to get out there and promote your book to get sales, customers, and feedback.
There are a number of ways you can promote and sell your book, but reliance on your publisher to market or sell it is usually a sure fire way to failure. Most publishers do not take any active role in either promoting or selling books, they are for the most part only interested in collecting revenues when a book sells and promoting their publishing services so more authors will sign up with them.
Personally, I have found that promoting and marketing through my own website as well as Amazon.com, Alibris.com, Abebooks.com, and other online marketplaces to be quite effective while simultaneously securing a majority of the profits for myself rather than paying someone else with a canned marketing program and no investment in terms of either money or time. Many authors choose to participate in the Amazon.com Advantage Program and pay Amazon over half of the selling price for the privilege of selling on Amazon. To participate, they also have to pay an annual subscription fee which is not very much, but to me it seems absurd. Why should you or I put all our time and effort into writing a book, having it printed at our own expense, pay to have the books shipped to us, and then pay again to ship them to Amazon.com (when they choose to order them), pay Amazon.com to sell them, give them over half of the sales proceeds, and end up with only 10% of the sales proceeds for all our work and risk? The printer is guaranteed a profit when you order copies, Amazon is guaranteed a profit from your subscription fees and over half of the sales proceeds, they also require that you buy back any copies that do not sell. The only person at financial risk in this whole scenario is the author, i.e., you or I. It seems to me that when a financial risk is taken, the person taking the risk should be the one with the greatest potential for gain, but this is not how the publishers or marketplaces have set up the game. You do have alternatives.
Open your own bookstore on Amazon.com and sell your book through it. Amazon.com will still charge you a monthly merchant fee and 15% of the sales proceeds, but that is a whole lot better than giving up over half the proceeds. They will even add to your sales proceeds a shipping reimbursement to cover the cost of packaging and postage for most books. If you have to buy your books yourself anyway, why not sell and ship them to your customers yourself too?
Having been an online bookseller for several years before writing a book, I learned the ins and outs of online bookselling and was able to make use of this knowledge to market my own book. It is not hard to learn, heck, there are thousands of people doing it, I just hate to see the authors taken advantage of by a system they could easily master themselves.
Setting up your own bookstore on Amazon only takes a few minutes, and listing you book only takes a few more. You can also join the Amazon Connect program which allows you as the author to write relevant articles that appear when a customer is browsing the product detail pages of your book, and joining the Connect program is free.
If you are already a bestselling author and you are selling 100,000+ copies of your books already, this option is probably not of much interest to you, but if you are an independent author using a print on demand, POD, printer to make your books for you, this is a viable option for getting your work promoted. Not all books sold by third-party sellers are used books, some of us sell our own books too.
Both Jim Ross & Michael Mould are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jim Ross has sinced written about articles on various topics from Criminal Defense Law, Golf Guide and Writing. Jim Ross, a University of Missouri-Columbia graduate went to a keyboard and let the words flow through his fingertips. Lifetime Loser is his first novel. Creative energies will dictate whether or not another story is to be told. Visit. Jim Ross's top article generates over 49500 views. to your Favourites.
Michael Mould has sinced written about articles on various topics from Book Reviews, Online Dating and Software. Michael E. Mould is the author of "Online Bookselling: A Practical Guide with Detailed Explanations and Insightful Tips," [Paperback ISBN 1427600708, CD-ROM ISBN 1599714876] and the developer of "Bookkeeping for Booksellers" [CD ISBN 1427600694], you can. Michael Mould's top article generates over 8100 views. to your Favourites.