Do you live in the Washington DC area and are looking to sell your house? Have you been attempting to sell your house for months, but havent received any interest? Do you want to sell your house, but havent even bothered to put it on the market with the rocky state of Americas economy? If you fit into any of these scenarios, it is time for you to hire our interior designers; DC home buyers will thank you. When you live in a booming city, such as Washington DC, there will be many houses on the market competing to win over buyers. How will you make your house stand out from all the rest? When you hire our interior designers, DC home buyers will notice your house as a standout in the competitive real estate market of Washington DC. When you attempt to sell your house, it is important to make it aesthetically pleasing to buyers. If a potential buyer walks into your house and does not like how it feels, they will simply walk out the door and move on to the next house for sale. In order to peak a buyers interest, you must make your house feel like a home for everyone that walks through your door. The way to plant desire in buyers is through the art of home staging. Home staging is about creating moods throughout your house that will entice buyers. Dont panic if you do not know how to begin staging your home. Even in todays difficult real estate market, when you hire our expert interior designers, DC homes will pale in comparison to your newly designed home. Our interior designers in DC have vast knowledge about how to make your home feel larger, cozier, brighter, and even cleaner. With the help of our interior designers, DC home buyers will immediately notice your home above all the rest, even in the competitive real estate market of Washington DC. With todays hectic pace of life and crammed schedules, many people do not have the time to decorate their home. However, potential buyers do not care whether or not you had the time or energy to decorate; potential buyers will simply walk out the door if your house does not feel like home to them. Thankfully, with our interior designers, DC real estate is our specialty. For our interior designers, DC trends and being well versed on what makes homes sell in the DC market are both factors when we design you home to sell. The tasks of our interior designers may range from making home buyers excited to cook in the completely redone kitchen, to making home buyers yearn to throw a party in the trendy living room. When every facet of your home is transformed by our interior designers, DC home buyers will be yearning to purchase your home. Are you concerned about spending money on interior designers? When you hire our interior designers in DC, you will be making the best decision regarding the sale of your house. When our interior designers give your home a makeover, not only will your house literally fly off the DC market, but you could even sell it for a higher price. When it is time for you to put your house on the competitive real estate market, dont hesitate to contact our interior designers; DC home buyers will thank you.
By Vernon Slagle, September 17, 2007:
Market highs and lows are inevitable in the Interior Design industry and in this month's article, I am going to walk through three reasons for today's market slowdown, and then, (the good part!) 3 ways to succeed in today's market!
1. Housing Market Slowdown Just a few months ago, thousands of new homes were getting built around the country and the market was bustling with enthusiasm. Home improvement projects from the ?flippers? were contributing to the increased demand for interior decorators and window coverings. As a leading designer in your area, you know that the same is not true anymore. The housing market has experienced a heavy slowdown in the past few months and according to the National Association of Realtors, this trend is expected to continue throughout most of 2008, which means a drop in demand for decorators.
2. The changing nature of the business As a sales manager for several fabric brands, it is my job to stay abreast of the home interiors market. It fascinates me to walk into showroom after showroom and see walls of sample books. Few months later, I see the same books in the same place with more books added to the collection. Last month, when I could no longer stand the logic of this phenomenon, I asked one of my favorite customers who has five quality decorators what percentage of his window business was fabric. Without hesitation, he answered ? 10%. I have asked this of several customers now and the answer ranges from 10-70%, but unfortunately, 10-30% is the norm. The problem? There is now four times the selection of fabrics than there was 20 years ago and the customer-base has undergone attrition. That the price of fabric has almost doubled in some cases has not made it any easier for designers.
3. Competition from Hard coverings Compare a silhouette on one wondow to a full wall of 118? sheer and you will find that the sheer is more affordable, and some may argue that they are just as attractive. Companies selling hard coverings have been very aggressive with their promotions and synergetic partnerships between fabric and hard covering companies are almost non-existent anymore.
Now for the good news! The American dream is all about overcoming tough times and emerging victorious! And here's some tips based on my observations.
1. Locate & Educate I see plenty of high end homes with mini-blinds and duets on the window. Most likely the owners of these houses have not been educated about the appropriate coverings. During market lows, people like to research before they buy and are more cautious in their buying. Most designers hate such behavior, but guess what? To succeed, encourage this behavior. Drive around the affluent neighborhoods (or better, pay a teenager a few bucks) and locate these houses. Organize free ?information sessions? or seminars or workshops for these home-owners and educate them how easy and affordable it is to decorate their windows. The conversion rate for such sessions has been found to be phenomenally high.
2. Innovate Take the time to invest into a new product or a new line of business. You might think that a market low is not the best time to grow your business. However, experts think exactly the opposite. At times, this could be the right time to try that new trick that you always wanted to but never really got around to. Differentiating your product will allow you to stand out from competition and this is the right time!
3. Adapt to market conditions ? Cheaper fabrics, better trims Explore new markets. If you design only for a specific town or city, explore new cities and newer neighborhoods. For instance, I have always found that the Canadians pay much more for landed fabric. Putting cloth on the windows is much more prevalent with them compared to their friends down south.
Market your services more aggressively. At a time when a lot of designers are refraining from marketing, your message will be easier to get across. Embroidered silks which were the rave five years ago have been knocked off by the polyester loomers and with an inner liner, you can hardly tell the difference. In fact, with some of the new ones, you don't even need the inner linings, thus saving the cost of fabric and labor. Use these savings to add exotic trims to fascinate your customers and grow your business by word of mouth.
I have no doubt that creative decorators will not only overcome the market lows, but take advantage of the situation to expand their window coverings business. Good luck!
Both Sara Walters & Srini Venkat are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Srini Venkat has sinced written about articles on various topics from Games, Keyboard Synthesizer and Games. Vernon Slagle is a leading sales representative for leading fabric wholesalers in the US including Reena's Creations for over 20 years. Check out the latest Reena's Creations fabric collection at. Srini Venkat's top article generates over 14800 views. to your Favourites.