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[S658]Social Media News Release
by Deltina Hay, Del
You've surely heard the term "social media news release" in all the buzz about the new, social Web, but what does it mean? A social media news release is just like a traditional news release, except that it is also social media and Web 2.0 optimized. In short, this kind of news release encourages interactivity, is easily shared in the social Web, and contains a number of other Web 2.0 elements.

Generally, these additional elements include:

* Multimedia items, such as downloadable images, PDF/DOC files, or audio/video files.
* A way for readers to comment directly on the news release content.
* An obvious and easy way for readers to bookmark the news release in social bookmarking sites, or to share it via email.
* Technorati tags and links to purpose-built del.icio.us pages.

If you or your business produce online or email press releases regularly, you should be utilizing social media news releases. Like everything else on the Internet today, there is an expectation that content will be interactive, easily shared, and will offer sources to similar information. If your news releases do not live up to these expectations, your chances for major media coverage may be hurt. It's fairly simple to create your own social media releases, or you can use a service like PRWeb. And, since a social media news release is just a traditional release with added elements, you do not need to change your present format, just include some additional sections. These added elements include:

Multimedia section: Here you will offer a number of downloadable items, including PDF or Word documents, such as book excerpts, advanced reviews, white papers, brochures, etc., and images, like author photos, company executive photos, book cover art, company logos. Also provide any relevant podcasts and video clips in this section.

Technorati tag section: Use this section to list links to Technorati pages that are tagged with a list of good key terms relevant to your news release.

Social bookmarking section: In this section, provide links to any of your relevant purpose-built del.icio.us pages. You could also provide links to relevant pages on Digg.com or any other social bookmarking and crowd-sourced news sites.

Sharing and commenting: In addition to the sections listed above, you should also make it as easy as possible for your readers to share or bookmark your release in any number of ways. Allowing visitors to comment on your news release makes it truly interactive.

Social media section: If you don't have a social media newsroom to refer your readers to, you should consider adding a section to your news release that lists where you have a presence in the social Web. Link to your profiles in places like MySpace, Facebook, Squidoo, Twitter, Flickr, YouTube, etc.

Creating your news releases using a blogging platform like WordPress makes it easy to incorporate the additional social media optimizing features. Commenting is already built in, and there are a number of good plugins for adding Technorati tags to WordPress posts and for social bookmarking, among other features.

Check out some social media news release examples here:
http://owenegertonnewsroom.com/?p=54
http://www.shiftcomm.com/Web20Releases/6102008.html
http://www.puresoapboxnewsroom.com/?p=13
http://www.hiddenlandsofnodnewsroom.com/hiddenlandsofnod/?p=33

It is very important for every business to use the latest technology and techniques to survive in this competitive world. And the similar approach is applicable in the field of promotion and publicity. However, the market has found a solution for this complexity and termed it as 'social media optimization' or commonly known as SMO. The promotion under the category of SMO is dealt through social media, communities available on Internet and many other community websites. The entire process of SMO varies at a great extent and involves countless steps in order to have the maximum number of benefits from its several aspects including the option of “Digg this" and means of blogging. It also has the option of supporting third party community. In common words the social media optimization is an efficient marketing tool available for the use of search engines.

The process of social media optimization is best figured as practical, quick and most organic solution in the arena of advertising. The promotion under the category of SMO is dealt through numerous ways including social media, online communities and many other community websites. A set of favorable measures united with the concept of SMO leads to the emergence of a substantial document formulation and as a convenient way to disburse the information. Many other associated issues like promotion of bookmarks and related links are also among the beneficial aspects of SMO that collectively make it the most important advertising necessity.

Inefficient strategy of marketing with poor set of tools can often lead to unpopularity of your product or service which in turn may greatly affect your status in the market. These situations can be easily handled with the correct utilization of social media optimization and reward your organization with generative response. The complete process can give you an opportunity to decipher the qualitative information and pave a route to call forth a level of interest for a relatively a less popular product or service. Experts are on an ongoing research and study to introduce more and more attributes and rules, so the customers can have a more developed and manageable set of services for their promotion affairs. SMO has everything that is required to have for an entire outlay of promoting a product or a service.

Social Media Optimization is an absolute ideology to promote a product or service in the most appropriate manner with a professional sense of marketing. Regarded as one of the most frequently used ways to publicize your current commercial or your latest feature, social media optimization is highly recommended. The benefits of advertising your services and products with SMO are countless. Now you can save yourself from the expensive recruitment of a heavy workforce just for keeping a track and manipulating as how many people are watching your commercial. SMO is a modern technique that has been designed to match the pace modernization and advancement. So if you are looking for a better way of publicity, do it with Social Media Optimization.

A new source of promotion is at your service with social media optimization.

Article Source : Pg. 247

About Author
Both Deltina Hay & Steve Waganer are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Deltina Hay has sinced written about articles on various topics from Personal Desktop, Site Promotion and Computers and The Internet. Deltina Hay is the principal of Social Media Power, a Web 2.0 development firm in Austin. Ms. Hay's graduate education in computer science, applied mathematics, and psychology led her naturally to. Deltina Hay's top article generates over 2900 views. to your Favourites.

Steve Waganer has sinced written about articles on various topics from SEO Search Engine Optimization, Search Engine Marketing and Computers and The Internet. . Steve Waganer's top article generates over 40500 views. to your Favourites.
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