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[S656]Social Media Job Description

by Breezego, Bre

The internet is now becoming more of a social platform.Marketing 2.0 has now become the trend in internet marketing. New age marketingtechniques like viral marketing, social marketing, blogvertising and many moreall are part of the Marketing 2.0 phenomenon. This development provides you newways to identify, target and feed your message to the right audience and turnthem into your customers. You must constantly follow closely the Marketing 2.0standard to deliver the best social mediation solutions, thus, hitting youraudience. With so many different strategies for integrating social media, thereare many products available out there that are well worth mentioning. In 2008 Yahoo introduced a platform called"oneConnect" that will allow users to integrate many formsof communication into their mobile phones. Yahoo describes this new platform asa way to "use all your favorite communications tools and services toconnect with anyone, at anytime. From IM or text, email or social networks,Yahoo OneConnect intends to integrate all the ways you communicate into aunique, mobile experience." It allows users to view new postings onFacebook, photos on MySpace or a connection on LinkedIn. You get a chat client,a contacts manager that syncs with your Yahoo contacts and your Apple AddressBook seamlessly. This mobile platform will support a good number of socialmedia sites and make it easier for people to stay connected to their friends. YahooOneConnect describes its new service as a way of keeping a pulse on its users?networks and delivering the most current action right to their phones.

Another creative way to integrate socialmedia is even thorough a social media-friendly browser now called Flock. Thelatest version of this web browser that's based on Mozilla Firefox comes withmany built-in and customizable social media tools. Flock has a People's Sidebarthat keeps track of all your Facebook, Twitter, Flickr and YouTube contacts. Thismeans you don't need to keep visiting the Facebook site after you've logged onto it. Flock keeps track of your friends? status updates, allows for instantmessaging, and lets you check if you've got new messages, or if your friendshave posted new pictures or content. If you use Twitter, you can instantlyinteract with your Twitter friends, post a Twitter, and check your friends?updates, all from Flock's sidebar. Flock has integrated Gmail and Yahoo mail inits browser. It automatically checks your email for new messages and lets yousend e-mail directly from Flock, without you having to be on the Gmail or Yahoosite. The browser comes with a built in blog editor that allows you to post andpublish text or images directly to your blog. With Flock's built-in FeedReader, you can track, organize and read the latest content from the sites yousubscribe to. The browser conveniently supports online bookmarking withDelicious and Magnolia. You can bookmark sites to Flock and your Delicious orMagnolia account simultaneously. You can search for YouTube videos or Flickrphotos using the Media Bar Search Tool. If you come across content that youlike, you can instantly bookmark it to your Media Stream. This browser seems totry to implement all your social media needs.

No matter what you social media integrationneeds are, the point is that with the constant development of new technology,everyone must find ways to keep up with the demands of the web. Breakingthrough all the clutter is becoming harder by the day. Yahoo OneConnect andFlock are just two of the hundreds of methods available to integrate yoursocial media.

SEO (Search Engine Optimisation) is the latest buzz word amongst webmasters and marketers. Everyone's competing for that top spot on the search engine results page, but with so many racing to overtake the one in front of them, website owners are becoming desperate and are ?clutching at straws' to try to beat their competitors.

We have barely digested the term SEO and already we're hearing new jargon such as SMO (Social Media Optimisation) creeping in. Don't be fooled into thinking that this is simply a preview of things to come on the web. It's already here and pioneering companies have already grasped the concept and are ensuring that their internet marketing strategy extends beyond traditional e-Marketing and into the area of Search Engine Optimisation, Search Engine Advertising and Social Media Optimisation.

Pioneering companies will win: Sadly, few South African companies realise the significance of optimising their websites for top search engine rankings and social popularity. There are many extraordinary looking websites being launched onto the Internet daily, yet their splashy entry pages and dazzling creative's seldom does the company any good. These websites occupy space on the web; however they are by no means optimised to attract the correct target audiences. Few web designers are taught the skill of optimising the websites that they design for search engine rankings. From the start of the web development project, companies should commission experienced search engine marketers or analysts to be involved in preparing the website brief for the developer by defining the essential elements that should be incorporated, if the website is to be positioned anywhere of significance on search engine results pages.

There are more than a hundred varying criteria that search engines include as part of their ranking algorithm. Website owners, web designers and marketers should take cognisance of the fact that it is simply not good enough to publish a fancy looking website onto the Internet and expect it to start attracting and converting customers in the hope of producing income from its online presence. It takes skill and careful planning to create a website that will be recognised by search engines as relevant enough to rank in the top ten results, and then to take this one step further by ensuring that the user experience is one that will convert a researcher into a customer. Today's consumer has a lot of power.

Today's consumer is in control: The new consumer is actively participating in social networks, they are bookmarking websites on social search engines and they are blogging about you. Ensure that your website is optimised to generate publicity through social media, online communities and social networks. There are websites that consist of user generated ranking systems. Make sure that your website can be bookmarked, linked to and tagged easily enough by the user. Create a company blog or user community within your own website. If you create something that allows your user to engage with you, and it is compelling enough for them to spread the word and to bookmark you then you are half way there.

You can't fake it until you make it: Getting ranked highly on search engine results is not a quick fix. It is a process that requires a great deal of planning, editing and monitoring in order to first climb into the top ranking positions and then to try to remain there. With the algorithms changing at will, there is no one technique ?cast in stone' that will guarantee top rankings. If you want to reap the rewards, you need to invest time and effort into properly researching your competitor's position, and then carefully plan a strategy that will hopefully outrank them, while at the same time attracting the long tail. Beware of companies promising to have websites ranked in the top ten results pages within weeks. Although some websites do rank much faster than others, those companies practicing spamming techniques may get websites ranking in a matter of weeks but, in return they can expect to be dropped from the rankings ? or even worse, be blacklisted by the search engines within as little as six weeks.

Companies should be careful to approach search engine optimisation from an ethical ? spam free ? perspective if they want to thrive in this very competitive environment. Until such time that a website ranks highly, there certainly is a place for paid advertising (pay-per-click).

Article Source : Pg. 9

About Author

Both Breezego & Gillian Meier are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Breezego has sinced written about articles on various topics from Email Advertising, Golf Guide and SEO linking. For more information on Social Media and Marketing Services visit. Breezego's top article generates over 14800 views. to your Favourites.

Gillian Meier has sinced written about articles on various topics from Internet Marketing, Personal Desktop and Family Travel. Blue Magnet Web Intellect is a South African Internet Marketing company providing Web Intellect Training and Consulting Services. Visit .. Gillian Meier's top article generates over 33100 views. to your Favourites.