The mobile industry is growing at a terrific speed. Each passing day, there are innovations in the mobile world. Be it connectivity or entertainment-in every aspect cutting edge technologies have been incorporated regularly. The emergence of various mobile phone makers has also fueled in offering the latest in technology at affordable rates. Reputed mobile phone companies like Nokia, Motorola are already catering to the needs of the people. Even consumer electronics brands like Samsung, LG, Sony (with Ericsson) have also jumped into this segment. So, what's the result? More choices-isn't that?

If multimedia function of a phone attracts you the most, you can have a look at the latest mobile phones from Samsung and Sony Ericsson. These two companies have recently unveiled some awe-inspiring multimedia phones with a plethora of features. Here we see the features of Sony Ericsson W880i and Samsung F300. Both the handsets are rich in looks as well as functionalities. Let's explore them.

The slim and sexy Sony Ericsson W880i is already creating great ripples in the mobile market. The highlight of the phone is its Walkman 2.0 Music Player which is equipped with features like MegaBass, and PlayNow. The phone boasts of advanced 3G technology and an integrated 2 megapixel camera with 2.5 x digital zoom. Connectivity channels like Bluetooth, Fast Port, GPRS, UMTS and USB are standard as well. The phone comes with 16MB internal memory plus 1GB Memory Stick Micro.

The Samsung F300 carries dual screens on either side of the casing. Both the music side and the phone side of the phone come with dedicated music buttons for offering you optimum ease of use. The built-in 2 megapixel camera comes with flash and digital zoom and records MPEG4 and H263 videos also. The integrated music player supports a variety of formats like MP3, ACC, AAC+ and WMA and make you dance each time you switch it on. There is also an FM radio in the phone. Bluetooth, EDGE, A2DP, USB, GPRS, WAP 2.0, XHTML, 100MB shared memory, MicroSD Memory Card support are the other noticeable features in the phone.