When you go to work, are you confident about leaving your valuables and pet at home? You may hide your gems under lock and key and your dog inside the house. But would you have any idea who was inside your home while you were out? As a single girl living alone in the big city, home surveillance should be your best friend.
Young women looking for the big break in the metro should not gamble with their security. Even with the security of the padlock and multiple locks, there is the fat chance that an intruder may break in and cart away your prized possessions. A home surveillance system could capture the thief's image and you can identify him in the police line-up.
Young women who have been murdered in the safety of their apartments cannot come back to tell what happened to them, and the walls will remain mute and their stories remain untold. It wouldn't be nice to be another statistics because you reneged on buying yourself some protection.
Armed and wired
If you latch on to the computer, you can browse the different home surveillance equipments suited for your place. You need not spend a fortune for a surveillance system. You can opt for the two-way intercom for the all entry ways to your place. Some unwisely neglect the back door where wily thieves gain entry.
A fixed camera on the back door can be a comforting thought when you are alone in the apartment in the evenings. Wire your IP ready camera to your PC and monitor all areas with your quad monitor. One glance at the monitor you will know what's going on at the back door, kitchen and your bedroom.
To fortify your home surveillance get armed. Also, have your mobile phone on the ready and inspect all locks before retiring. Call your parents back home and tell them you are safe in your apartment. At least they'll know you are okay. If you are strict about your safety, never admit late night visitors unless they are your kith and kin.
Smart surveillance
Surveillance is not always about the enemy. It could also be a convenient way to check up on the house when there is a heavy downpour. Is the basement flooding? Are the shutters safely locked? Is the dog running through the rug? You can check all these out even when you are at work.
Home surveillance need not be expensive. You can maximize your PC and your cellphone. Save thousands of dollars by just setting up a USB connected webcam for less than $50, and get two cameras for about $200 dollars a piece. If you have a few hundred dollars more, get a PC-based surveillance system.
The credit card should come into good use; this is the best purchase you can make with the plastic card.
When living in the big city, make home surveillance your best friend and never settle for less.
Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn't provide the credibility that PR can. Al Ries, marketing guru and strategist says in his book The Fall of Advertising and the Rise of PR, "For most companies today, PR is far too important to take a backseat to advertising. In many ways the roles are reversed, PR is in the driver's seat and should lead and direct a marketing program."
A smart way to apply Ries's advice is to secure valuable publicity for your company by appearing as a guest on talk radio. It's a great vehicle for speaking directly to thousands (and sometimes millions) of listeners tuning in to hear what you have to say! In the enthusiastic words of one of our clients Dr. Cass Ingram, "Our sales have grown into millions per year from talk radio interviews alone! Regular, consistent radio publicity really works!"
Imagine that being your success!
Appearing as a guest on talk radio is a fantastic marketing medium, but if you are not media savvy it is difficult to know where to begin. The first step would be to know how to write a powerful press release for this specific medium.
When it comes to press releases most people believe they just can write one, email it to a list of radio stations and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down their door, they make a few phone calls to the producers and hosts only to discover that no one even read the release in the first place. So, all of that time and work goes down the drain bringing you back to square one.
How to Get Started
The most challenging part of writing anything is getting started. Looking at a blank page with a head full of ideas can be frustrating. Which one do I use? Which one will get the response that I need?
The first step is to understand that you're writing to radio hosts and producers who are inundated with press releases and phone calls every day. They are looking for the hottest show ideas that their listeners will enjoy.
So, come up with a show idea. Easy? Well not necessarily easy, but it is your chance to flex those creative muscles. Think about how you can tie your product, service or message to a newsworthy story that would grab the attention of a producer. Think outside the box a bit: some of the best radio show ideas live there!
Now that you have your show idea there is something else to consider: why should a producer interview ME? The answer is simple: Radio shows need experts, not unqualified guests sharing opinions.
And, you are an expert! Think about it: who knows your product better than you? You can talk about the problems your product solves with more knowledge and enthusiasm than anyone else out there.
With a good show idea that ties your message into the news -- combined with your experience and expertise on the subject -- you now have the tools to start working on a radio release that will get producers calling you!
Both Nahshon Roberts & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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