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[S595]Small Business Online Payroll

by Lena Crossan, Len

You've read the headlines. You've seen the buzz. In 2004, holiday spending surged higher than anyone expected, reaching a total of $23.6 billion. 2005: U.S. shoppers spent a total of $30 billion online. 2006: One-day online sales records were crushed? twice? to the tune of $667 million. What will 2007 hold? Sources like Goldman Sachs & Co., Nielsen/NetRatings, Harris Interactive Inc., and ComScore aren't speculating just yet. If past years are any indication, however, you'd better have your merchant accounts and shopping carts revved up and ready to go!

Don't Leave Without Me!

For retailers who have been hem hawing about getting into the 'Net game, it's not too late. Like anything else, developing an ecommerce website *can* be a complicated venture, but it doesn't have to be. If you aren't sure you want to jump into the online scene with both feet just yet, test the waters.

It takes very little time to upload product photos and descriptions to a website. Make 2007 an experiment. Take your best-selling items and create an ecommerce site with limited inventory. With very little effort on your part, you can find out firsthand whether developing a full-fledged Internet sales site will be beneficial for your company. Here's what you'll need.

1) A Website - Most companies these days already have a site.

2) Product Photos - These can be obtained using a good digital camera, with the assistance of a professional photographer or oftentimes directly from the manufacturer (if you're a reseller).

3) Product Copy - Descriptions of your products need to be included to help visitors in making their decisions. You can hire a professional copywriter, write the descriptions yourself or ask the manufacturers if they have existing copy you can use.

4) Shopping Carts - Shopping carts are pieces of software that allow visitors to collect items as they shop. You've most likely used these while doing your own shopping online. Anytime you've clicked a button that says, "add to cart" or "add to basket" you've used a shopping cart. Without shopping carts, your customers would have to pay for one product at a time!

5) Merchant Accounts - In order for visitors to pay for their purchases using credit cards, your business must have a merchant account. Chances are you already have one. However, not all merchant accounts are created equal. A few special considerations must be met for offline merchant accounts to function in real time on the Internet, including the need for an Internet gateway.

What's It Going To Cost Me?

You'll find wide variations in pricing for everything mentioned. Web hosting can range from $5 a month to $50 a month for practically the same services. Shopping carts and merchant accounts are the same way. Don't base your decision on price alone. You'll be wise to compare all the aspects of these items. Go beyond functionality, too. Ask about service, reputation and setup assistance before making your decision.

That's pretty much it! With just these five elements in place, you can toss your hat into the Internet shopping ring and see how you do. What does this holiday season hold in store? Right now it's anybody's guess. One thing is certain, however. If you don't play, you can't win!

I am going to go over some valuable information for you take with you and I promise by the end of reading all this you will have learned something valuable to take with you through your successes to find the a high income home business online.

I am going to break down the concepts that produce a high income home business online with the following ingredients necessary. The first is what it takes to succeed in a high income home business online. Point blank it is consistency and knowledge. Here is what I mean. If you want to succeed you have to keep plugging yourself into all of the things that I am discussing on this page. This consistency of work must be applied everyday for the time you have set for yourself. The knowledge portion is about taking everyday as a learning experience. My best gift to myself for my first year was learning and soaking up knowledge everyday about home business online, learning from some mistakes, and most of all keep driving, kept going. I was consistent. Both the need for knowledge and consistent work combined daily will lead to growth and wealth for your business. Now, can you earn a high income fairly quickly from a home business online? Yes, I see it in my own team fairly regularly. I encourage that kind of drive. However, to sustain that high income levels for your home business online you are required good solid personal development and basic online business training. Guess where that comes from? It comes from that knowledge you seek everyday, soaking up and reading everything you see about home business online.

The second concept that produces a high income home business online for yourself is lead generation. This ingredient is always necessary for any high income home business online. For this what you do need is a pipeline filled with prospects (leads). This pipeline can be manifested for your business in two ways; free lead generation and paid lead generation. Paid lead generation does wonders for your time management for your home business online. Here are a few paid lead generation tactics: P.P.C. (Pay per click), lead campaign buying, and ezine ads, just to name a few. Some of the successful free lead generation tactics are email marketing, forum posting, article writing, and my favorite video marketing. It is best to experience both paid and free marketing to see what works for you and your business. This experience and consistency of free and paid lead generation will create growth for your business, that I promise. The key is to generate more leads that you can handle in a single day. Because after you have gone through all the leads you can handle in that one day, you have the next day ready with enough leads from the previous day to work with. No single lead, prospect or person is the drive or success for your business. The only single person is you.

The third concept that produces a high income home business online for yourself is true mentor and guidance. True mentorship and guidance is providing real value and teaching you about real marketing. It is to help build a mindset of a real entrepreneur. For me also what I do is really give out all the goodies. Duplication! All the tactics that I test that work and make money, I give out. Now that doesn't mean you won't be working hard to apply those tactics, oh you will. But there is no need to struggle on something that is already hard enough for most new people to grasp. What you need to do is look for true mentorship and guidance to produce a high income home business online for yourself.

The forth concept that produces a high income home business online for yourself is effective marketing campaigns. It's all about what you are trying to do for your home business online. If you are direct selling for a company making $1,000 sales off of each sale it doesn't make sense to use crappy banner ads on a site for car ads. More than anything you must find out what works for your home business online. Called simply “testing.” In a successful team for home business online the testing has been done for you before you join a home business online. When it comes to finding the best marketing campaigns for your home business online the true marketers have to test it. I personally tested my home business online before I went out to promote it to my list and new prospects. I would never want to market something to the masses that doesn't work. Once I tested the business itself, my team partners and I started testing out the marketing campaigns that would either work or not work for the home business online. I tested, tested, tested, until there is enough feedback that calls for the right adjustments. All that was left is the right direction to earn high income from my home business online.

The fifth concept that produces a high income home business online for yourself is true leverage. Any online company that claims that they are the 9th wonder but they can't prove they DUPLICATE true leverage with their compensation plan in a reasonable amount of your attention span is not a wonder for you to waste your time investing in. To save yourself months or years of frustration on finding a high income home business online follow everything that I am discussing here on this page. You want 1 hour each out of 1000 people rather than 1000 of your own hours

The sixth concept that produces a high income home business online for yourself is high conversions. Without high conversions there is no high income. The first crucial step in high conversations for your home business online is web copy. The web copy has to be crafted with content where that content contains a funnel that produces desirable information and opportunities. The business I work with contains $20,000 a page web copy. Most web copy for their home business online sites are not designed with the psychological conversions tactics needed to truly convert.

The seventh concept that produces a high income home business online for yourself is automation. One of the big problems with ANY home business online is that people can not communicate effectively. People cannot close sales effectively. After the opportunity is surrounded their life, time and money, action is then required, they take action by get their prospects on the phone...then they screw it all up. Well let's start with the problem of the phone. If you are a high income home business online earner then chances you are not on the phone. Trying to convert your prospects on the phone does not earn you high income for your home business online. Automation. What you need is to remove human error of people who cant sell by setting up automation from a system.

The eighth concept that produces a high income home business online for yourself is a system. Here it is, the big reason for the success of anyone I have seen online. I can't tell you enough how key this is for any high income home business online. It is so important to have some sort of system in place so the human error of bad communication can be removed. Once human error is removed the system sells for you, trains your prospects, and automates your business for you. This way people you sign up can actually make money. Otherwise 95% of the people who join the home business industry and try to earn high income from their home business online don't make that much money because they have to do all the selling, all the training, with almost no automation. Unless you want to seriously develop the skills of communication that most humans lack so much in selling and be that system yourself. Get a home business online that has a system that communicates for you. Where can I find the right one your asking huh? Well, contact me and check out what I offer and I will explain more for you. You can also see my squidoo page at for more information on how to produce a high income home business online for yourself. Well, contact me and check out what I offer and I will explain more for you. You can also see my squidoo page at http://www.squidoo.com/highincomehomebusinessonline for more information on how to produce a high income home business online for yourself.

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About Author

Both Lena Crossan & Jason Crew are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Lena Crossan has sinced written about articles on various topics from Credit Cards, The Internet. Lena Crossan is Marketing Manager of GoEmerchant.com that has offered affordable award-winning ecommerce services since 1995. Discover their proven, innovative