Podcasting works by delivering online audio content via an RSS (Really Simple Syndication) feed. Fortunately, you don't need to know much about RSS or audio files or even iPods to become a podcaster. Turnkey software and Internet resources make podcasting inexpensive, easy and accessible to all. There are three simple steps to creating your own business podcast:
1. Create an audio file.
2. Add your file to an RSS feed.
3. Post your podcast on your Web site and on podcast directory sites.
Here are the steps for creating your own podcast:
Record your podcast
A computer microphone and some readily available software is all you need to get started.
Resources: Audacity is free software for audio and recording. Use a low-cost service like FeedForAll to create your RSS feed. To reach a wide audience, submit your podcast to iTunes or Podcast Alley.
Reach your customers
Regular, interesting podcasts can keep you in front of your clients. Tell them via email that your podcast is live and let them know that they can receive it automatically and listen any time.
Resources: Ipodder, PodFeeder and Doppler deliver podcasts to subscribers at no charge to you or them.
Show your authority and expertise in your business
Use of regular podcasts can promote your company's expertise and enhance your image as a thought leader in your field. But if you hope to be heard by the masses, you'll need to submit your podcast to directories.
Resources: FeedBurner helps publicize and optimize your podcast to maximize distribution.
Deliver content that's customized and flexible
Your podcasts can feature product info or tutorials, interviews with executives, talk shows, commentaries, or other information designed to engage your customers.
Resources: For more ideas on how you can use podcasts, visit Podcasting Tools.
Put a personal face on your business
The very nature of podcasting is up-close and personal, allowing you to talk one-on-one with your customers. You can use your own voice, tone and passion to communicate your message.
Resources: Besides Audacity, Mixcraft software can help you record your podcast and sound more professional.
Finally, here are a few more tips and tactics:
- Be concise, relevant and on subject in each show. Most podcasts are six to seven minutes long, although some are more like traditional, 30-minute radio shows.
- Use your podcast in conjunction with your blog. Both should be consistent with your brand.
- Avoid advertising in your podcast and stay away from a hard-sell approach.
- Be consistent. Decide on a podcasting schedule and stick with it.
The little engine said "I think I can" as he pulled the train up the mountain and "I thought I could" as he came down the other side.
Childhood stories have a happy ending as they should and this particular story offered a great lesson for young developing minds.
But, this story could have an entirely different ending and a different lesson if the train was traveling down the wrong track.
Are you getting the leads that you need to get your business growing? Are they converting into sign ups and upgrades for you? It is a numbers game and conversion rates can be improved but, you do need to have the traffic at your website first.
If your marketing efforts aren't producing for you, then it's time to examine what you're doing and not doing to see if you might just be chugging down the wrong track.
When marketing efforts aren't producing, many marketers will start looking for another mlm. If this mlm isn't working, then maybe the next one will.
Here's what you need to know.
Stop looking for the perfect product or company. You're just spinning your wheels.
You must learn how to drive traffic to your website first, and then you will successfully make tons of money with any of the companies or products you choose to promote.
You can grow your income and capture contact list at the same time. Your own contact list is like your own atm machine.
You can learn how make a few thousand dollars or more with just one click by sending an email promotion to your own opt in list.
When you have a sizable responsive opt in list like this, you could join a good legitimate mlm. Then send out a recruiting letter and fill your matrix fast.
You must learn how to drive traffic to your website and capture the leads. This would be like the little engine climbing up the mountain.
When you are coming down the other side, you will know that it was worth the effort. And you will know that you were on the right track.
Both Lou Bortone & Bruce Kitzman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Lou Bortone has sinced written about articles on various topics from Internet Marketing, Internet Marketing and Video Marketing. TV writer/producer Lou Bortone is "The Online Video Guy," who gives small businesses the tools for creating their own online video content. Lou helps individuals, businesses and non-profits produce compelling video blogs, podcasts and TV programs for the. Lou Bortone's top article generates over 110000 views. to your Favourites.