It's not how smart you are; it's how connected you are. The industry is increasingly looking at developments in the understanding of peak performance to help leaders and managers develop their skills. Valedictorians and technical experts are toppling from their pedestals as a large amount of research confirms a new formula for stardom in the workplace. The qualities of EQ, or one's ?emotional intelligence quotient,? turns out to be twice as important as IQ or technical expertise in determining who will succeed in the workplace.
Categorized as ?soft skills,? the structure of the EQ powerhouse includes objective self-awareness, effective self-management, and the use of social/communication skills that help facilitate understanding and collaboration with others. In Working with Emotional Intelligence, author Daniel Goleman confirms the importance of EQ with an exhaustive review of research on top-ranked managers throughout the business world. Outcomes show conclusively that those with higher EQ consistently surpassed colleagues with deficits in ?soft skills,? despite the presence of superior IQ and technical expertise among the latter.
Since these skills are not commonly addressed in formal education, their development is arbitrary for many. Fortunately, there are solutions. WealthBridge Connect, an company that focuses on productivity solutions for businesses and , focuses their training programs around EQ development in today's workplace. Co-founder and Chief Learning Officer, Dr. J. Gregory Gillum, launched his personal journey of self-discovery through the coaching process, and it changed the course of his professional life. Recalling the moment of self-awareness, Gillum remembers looking at his business coach as he said, ?I want to do what you do.? His coach responded, ?Why don't you?? Eight months later, Gillum became an entrepreneur in the coaching world. Prior to his role at WealthBridge Connect, Dr. Gillum served as the Chief Executive Officer of humanfusion, an award winning coaching and consulting firm that focused on leadership and management development.
Gillum's mission as a business coach involves teaching the skills of EQ to individuals aspiring to realize their full potential. His ideas follow the findings of Goleman's research: ?If you can develop core competencies in this area, you will enhance your ability to rise in any organization.? Gillum's unique approach to EQ training utilizes the integration of EQ into the four life domains, all of which are essential to success. Taken together, they encompass elements such as the organization of physical space, time management, effective focus, an objective awareness of strengths and limitations, and the cultivation of a sense of gratitude and accountability to the community and world at large. Gillum reports that as clients began to practice the disciplines within each domain, they experience a powerfully expanded sense of vision and possibility.
Gillum enthusiastically describes transformative outcomes with the coaching process. In addition to enhanced self-awareness and expanded vision, clients can anticipate dramatic increases in productivity. ?I coached a group of realtors, and every top performer dramatically increased their productivity during the coaching process. One first-year real estate agent landed in the top 25 (of over 300) for her geographic area. She was astounded,? Gillum said. ?I have had similar success with financial planners, small business owners and other . Coaching has a dramatic impact on performance in any field.?
Gillum addresses the area of management with a technique he learned in the pharmaceutical industry called assimilation, an intervention designed for managers with work performance problems. The initial steps involve individual sessions with the manager and interviews with workplace associates who can provide additional perspective on the problem. The coaching strategy culminates in a powerful, live version of the 360 evaluation in which all parties involved in the problem assemble together. With the support of the coach, the manager must decide how to handle issues concerning employees and workplace issues. Gillum summarizes the benefits of this high-impact learning experience: ?It creates public accountability and also requires everyone's participation in getting to solutions. The manager's performance improves, and the resulting ?buy-in? strengthens the sense of community.?
A critical part of the coaching experience is client behavioral assessment. To address this critical success factor, Gillum uses the Winslow Dynamics Profile (WDP), thought to be the gold standard of assessments by behavioral psychologists worldwide. WDP measures 24 critical traits, including the individual's emotional intelligence. WealthBridge Connect is one of the few companies in the Midwest licensed to use the WDP.
Apart from his own passion for the work of WealthBridge Connect, Gillum is confident about the future of coaching. ?Coaching is rapidly being legitimized in the business literature, as well as through personal and organizational validation with objective outcomes. Rapid changes in the workplace will necessitate the need for coaching as we move deeper into the information age, with knowledge workers becoming more in demand. The new work environment will require a visionary style of management, which gives employees permission to explore, question, and participate in the development of their own potential, and to contribute meaning and significance to the mission of their organizations.?
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Having a perfect title, a great auction template, a good price and a well-conceived plan regarding how to handle inquiries and effectuate sales sounds like a recipe for success for any eBay eBook seller. However, there is one component missing. In order to really make one's sales numbers jump, there is a need for copywriting talent.
Copywriting refers to the writing of sales copy. In the case of eBay sellers, this involves all of the information provided in your auction. This is what potential customers see and read when making their decision on an eBook. In many cases, they can choose to buy that product from a variety of vendors. Why should they choose you? In some cases, they may not be sure the eBook in question is exactly what they want. Why should they buy that eBook? Often, buyers have heard about scams and raw deals in the eBook field. Why should they trust you?
Good copywriting answers those questions for the prospect. It sets them at ease, sells them the product and closes the deal. A seller with a perfect system, the greatest eBook ever and a low price will still find sales difficult without good copywriting within the auction.
How does one develop good copywriting skills? Unfortunately, the answer does not involve a quick or easy solution. Practice and training are usually the source of the best copywriting.
This does not mean that the average eBook seller is out of luck, however. Remember, most of the competition is unskilled at copywriting, making any gain in knowledge on the subject beneficial. Additionally, there are a variety of guides, hints and tips freely available online for those who are interested in improving their copywriting skills.
Don't expect to master copywriting overnight, however. The process of writing effective ad copy involves writing skills along with an understanding of persuasion and the consumer psychology. What may appear to be simple is actually deceptively complex.
For those who are serious about the eBook selling business, hiring a freelance copywriter may be a great idea. Some successful eBook sellers employ copywriters for virtually every project. Others rely on their expert assistance only a few times in order to get a good idea of how to write sales copy that produces results.
Good sales copy can be the difference between a rousing success and a horrifying failure. Too often, we convince ourselves that our education or life experience qualify us to write our advertising copy. We frequently don't even realize just how much room for improvement exists in our own stabs at copywriting. This oversight is one of the mistakes an eBook seller can make. As the marketplace begins to crowd, finding ways to improve the performance of an auction becomes essential. One of the best ways to help is by making sure your auction features the kind of copywriting that truly leads people to make purchases.
Both Dellwell & John Thornhill are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dellwell has sinced written about articles on various topics from Soft Skills Training. Dr. Gillum is the Chief Learning Officer of As CLO, his primary role is managing the universe of information that WealthBridge members. Dellwell's top article generates over 1300 views. to your Favourites.
John Thornhill has sinced written about articles on various topics from Kids and Teens, Site Promotion and Internet Marketing. John Thornhill is an eBay powerseller and trades on eBay under the username planetsms. If you really want to succeed on eBay with information products visit