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[S917]Start Your Own Web Site

by Rick Bellefond, Ric

Often, the first contact your company may have with a prospective customer is on your web-site. For those visitors, your sales cycle begins right there. The typical workflow might be something like this: the visitor's contact information is collected by the web site and sent to an email address; someone in the company gets the email and takes it over to sales; then someone in sales calls or writes the prospect; depending on what happens then, someone has to remember to follow up on that prospect later… and so on. Unfortunately, equally often, the result is prospects that slip through the cracks of your organization, a longer sales cycle, and higher costs for excessive handling of prospect information.

But Customer Relationship Management (CRM) that begins at your web site will empower your entire organization. With CRM, the ‘click-through' from your web site visitor will automatically be routed to the appropriate salesperson, automatically be scheduled to receive appropriate sales literature, and automatically be scheduled for future interactions using pre-configured workflow rules.

Web site and CRM integration can also add value after the sale. Your service and support processes can also begin at your web site by offering clients useful information online. This can take the form of FAQ's, a ‘knowledgebase', or troubleshooting wizard. If a customer is unable to resolve their issue online, then a support ‘ticket' can be initiated online that will automatically be routed to the appropriate service person, schedule a service call, and schedule follow ups – all automatically!

With CRM, your web site does more, too. Your web site becomes an active agent in your customer relationships and a valuable tool. With CRM, it helps your business increase its capacity to deal with the prospects and customers without increasing your employee workload. Between your web site and your CRM system, much of your day-to-day sales and service tasks can be automated, the sales and service cycles shortened, and your customer loyalty increased.

Natural Search engine ranking presence, on multiple keywords, also requires significant knowledge of Search Engine Optimization (SEO). Although you are a Yogi, you should look at SEO as a hobby because good and reputable SEO experts cost big money. Therefore, stay away from SEO services that will "get you ranked with 12,000 search engines for $9.95." Those services will usually get your Yoga website "blacklisted," if they continuously submit every month. The search engines just ignore your continuous submissions as SPAM. Google has more than half of all the internet traffic, so their Adwords program, alone, is worth looking into for a start. Here's an idea: Start your Yoga web site, or Blog, ASAP (as soon as possible!), keep it running, and expand when you grow. Do not get hung up on perfection; that's what causes procrastination. If we did that in Yoga, none of us would become Yoga teachers.

If you want to save significant money, and do some of it yourself, buy the book, "Search Engine Optimization for Dummies." One last point to bring up about SEO: There are only a few search engines that you really need to submit to. Start with these: Google, Yahoo, AOL, MSN, Ask, Netscape, Dog Pile, and Alta Vista. The above-mentioned eight search engines receive over 90% of all the traffic on the internet. Currently, Google easily gets more than half of all the Internet traffic. Some statistics claim that Google gets over 75% of all the web traffic. Yes, there are thousands of other search engines, but what is their geographic reach?

Many of them are specialized search engines that are made for a particular country or language. If you have a local Yoga studio, do you have to be listed in a search engine on the other side of the planet? For example: Let's say you teach Yoga in a suburb of Denver, Colorado and are listed in a Korean search engine. That's nice, but I doubt that you will get any walk-ins, from that listing, in your next Yoga class. Pay-per-click campaigns can get your Yoga business a space on the front page of most search engines. Currently, Google easily gets more than half of all the Internet traffic. Some statistics claim that Google gets over 75% of all the web traffic. Yes, there are thousands of other search engines, but what is their geographic reach?

Google has more than half of all the internet traffic, so their Adwords program, alone, is worth looking into for a start. Here's an idea: Start your Yoga web site, or Blog, ASAP (as soon as possible!), keep it running, and expand when you grow. Do not get hung up on perfection; that's what causes procrastination. If we did that in Yoga, none of us would become Yoga teachers. I don't care if you're teaching Yoga in a cellar, barn, loft, garage, in the woods, at the beach, or just thinking about it. People won't know you are a Yoga teacher, if you don't announce it.

Article Source : brand equity marketing

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Both Rick Bellefond & Sushil Kumar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Rick Bellefond has sinced written about articles on various topics from Marketing, Prospects. . Rick Bellefond's top article generates over 1600 views. to your Favourites.

Sushil Kumar has sinced written about articles on various topics from Personal Desktop, Skin Care and Home Based Business. Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Adsense, Do please browse for more information at our website :-. Sushil Kumar's top article generates over 27100 views. to your Favourites.