[S899]Start A Social Network

No one saw it coming; the phenomenal success of web 2.0 sites like YouTube, MySpace, and Facebook is unheard of. Back in 2005, I began to sense the use of web 2.0 for chiropractic marketing, and had humble expectations for the results I'd get. Little did I know the remarkable power of web 2.0 and video marketing would propel my chiropractic practice and other ventures into the stratosphere.
The amount of leverage that social media sites allowed me was tremendous. It was truly remarkable how much of my time was freed up by using the power of Web 2.0, and leveraging out the marketing work to other employees. This kind of marketing is absolutely free, so no longer was I in the hole due to overpriced marketing firms that yielded no results. I began 3 years ago to meet people in my community through MySpace, and the number of my new acquaintances grew to 50 people almost every single day. The traffic that this was bringing to my website was phenomenal. As I optimized my profile and experimented with different things, the phone calls from future patients just started to pour in. I was amazed by what was happening.
Marketing on social media can yield instant results but it's absolutely phenomenal for positioning yourself in the long-term! It's similar to planting seeds within the community and getting into every nook-and-cranny possible. If you set yourself up correctly, you can brand yourself as an authority in whatever specialty you choose and gain trust and credibility with your community. Then, you can keep tabs and consistently build top-of-the-mind awareness with the friends and subscriber lists that you've built. The avalanche occurs after you've amassed several thousand people that you keep in touch with regularly that need you or refer new patients to your chiropractic practice for the conditions that you treat.
One of the things that I was able to capitalize on very early in my social network endeavors was simple chiropractic video marketing. Making videos and uploading them is a fairly simple, quick process yet so few chiropractors have even thought to marketing to their community this way. A word of advice, though. After you shoot your video from a video camera or digital camera, many times you will need to compress the actual file using Windows Movie Maker (if you have a PC) or iMovie (if you have a MAC). Then, you will be able to edit or upload to a video sharing website like YouTube.
I noticed a while back that videos receive tremendous index status in the major search engines. When you understand the basics of optimization, you can begin to see your material reach top billing as well. When the most highly targeted visitors see your videos and get the link to your website, you officially have the internet working for you and your chiropractic practice 24 hours a day. My new patients said they felt like they already knew me, even before stepping into my office. That says a lot! When I provide new health and chiropractic information over the internet to help and inform people, they sense that they're not getting junk or spam. They're getting information and support they can trust.
Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?
Take people on a journey with you through your office and in many different locations. I always bring my video camera and tripod with me wherever I go because I never know when I'm going to have a great idea for an educational or promotion video for my chiropractic practice or other business ventures. I've shot videos at the office, at home, in Costa Rica, at the golf course, in the mountains, on the ocean, and many other locations. Viewers love to tag-along with you on your journey and see a change of scenery. Also, in my opinion, natural light is the best and most flattering.
Keep in mind that volume is really important when it comes to chiropractic video marketing. You want to make at least 1-2 videos a week to begin to successfully canvas the search engines with your material. This helps you to gain credibility in the market. When you outsource the videos production, you're going to pay a lot of money. It really is so simple and easy to do it yourself. Ask people to subscribe to your YouTube video channel at the end of each one.
The important thing to remember is to relax, have fun, and to not be pretentious. Your videos should not be fake or give a false impression of who you really are. Convey your genuine feelings about wanting to help people and be the go-to person for their specific problems and this is what you will attract. With that in mind, provide a large amount of use value that your followers or people that see your video can implement that same day. This will give you even more credibility and build faster rapport with your community.
Lastly, find a chiropractic coach with a proven track record who's been leveraging social media and social networking the past several years. Since the social media landscape is so vast, it's a good idea to find a consultant that solely specializes in this type of chiropractic marketing. This is not the type of material that can be effectively taught for an hour at a multi-topic seminar. After you find your mentor, hang-on for one incredible ride. Your chiropractic practice and business live may never be the same again!