Think of the engines like teachers handing out gold stars (or check marks) for everything that you do well.
Google currently has about 200 factors in their algorithms that determine how your site will rank.
The process they go through is the equivalent of the teacher looking at your site and then looking at their checklist and giving you a gold star for each of the things that you do right.
However, some of the items on the list are more important and you may get multiple gold stars.
No one knows for sure how the algorithm works, but we test and monitor the industry to come up with a technique that works well for getting sites ranked.
You should look at the foundation of the site first (we call this search engine friendliness.)
This includes looking at the HTML that is used to build your site and making sure there are no errors in the code, and looking at how the site is built to make sure there is nothing that will block the spiders.
Then you should look at on-page optimization, which is tweaking the content for keyword density (increasing the usage of keywords on the site), tweaking the Meta tags (they are like a guide to each page that tells the search engines what keywords are on the page and what the page is about, and then use ALT tags, Header tags and various other HTML tweaks.
You should also look at adding new content - as long as it is informative and relevant and not just keyword stuffed text that has no value.
You should do a sitemap, an XML sitemap (this is a technical way of feeding your site to the engines so they spider your content frequently).
You should work on obtaining quality links into your site to boost your link popularity.
All of this is to drive the search engine spiders to your site, so they can review it and hand out the gold stars.
The number of gold stars you achieve will determine how well your site will rank.
There are no shortcuts; there are no tricks (none that are safe to use and won't result in trouble down the road).
All you can do is make sure your on-page optimization and links are in place and consistently work on growing your site with relevant content.
You really don't need to submit to the engines these days, especially not multiple times. Your XML sitemap set up and submission will call Google and Yahoo, and the rest will follow.
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first. Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking. Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site. It is the Keywords that play an important role than any expensive online or offline advertising of your website. It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways: The first option is they find their site through a search engine. Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested. Occasionally, they find a site by hearing about it from a friend or reading in an article. Thus it's obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines. All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don't forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
Both Jennifer Horowitz & Craig Lerner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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