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Part Three of a Four-Part Series
Part One:
Part Two:
Next Week: Six Sigma Tools
Did you know that you should always create a process map for every procedure or system of procedures that you develop? And did you know that, like a table of contents, this will create stronger communication and better understanding in your organization?
How do you do this?
Identify Core Processes
Last time, we followed the money trail and identified your business’ core processes. We discussed where to best start a change in one of those core processes. And we introduced the technique of producing a process map. So this week, let’s take a further look at how to create a process map – and see how it creates knowledge to benefit you and your organization.
Use Process Map as Communication Tool
A process map is a flow diagram of the primary processes within an organization. It very specifically shows you both who and what is involved in a process, as well as the requirements for that process to be effective. The primary goal is to use the map as a communication tool. It is to show the sequence of interactions of the elements involved in the process. And so process maps are drawn and used by organizations to achieve several benefits:
• Increase process understanding
• Clarify process boundaries, ownership and effectiveness measures
• Identify process sequences
• Isolate core processes, bottlenecks and opportunities for improvement
• Clarify the interaction of Customer, Supplier, Management and Operations processes
• Provide a tool for training and discussion
In other words, a process map details what happens first, second and third in a process. It shows what happens in each step along the way. And this is drawn in graphical form for easier communication and understanding.
This type of map shows the “big picture” of 10-20 core processes within an organization. The map also shows the critical elements within each section and its importance within the whole system. And these sections, or bands, are what relate the processes to each other AND to the outside suppliers and customers.
Link Suppliers and Customers
Although there are several ways to draw a process map, the basic diagram is typically constructed in four bands. And these four bands link together Customers, Primary Processes, Secondary Processes and Suppliers.
You improve effectiveness by showing the specifics of a process. And sometimes we’ve learned the hard way that the development phase of a project or a process is far more expensive than the planning phase. And so by thinking through and perfecting your processes beforehand, you decrease waste in development time. With a detailed process map, you identify and decrease such waste wherever it occurs in the process.
Here are a few key points to keep in mind while process mapping:
• Identify core processes to support mission and goals
• Determine how to create value for the customer throughout the process
• Map ownership and performance metrics along with the process
• Engage your people in process mapping to define problems and solutions
Now, let’s break down the process map even further.
Define Steps of the Process
We’ve just defined the big picture process map as a sequence of interactions of multiple processes. These multiple processes consist of multiple steps. As we’ve discussed, the benefits are better communication and understanding and a decrease in waste. And this offers a great “big picture” view of your organization’s processes. But…
When you go to write your organization’s procedures, you need more detail. You’ll need a method to define the sequence of interactions of each step. And you do this with a procedure map. Here’s an example of a typical procedure map:
With this refined procedure map, you can see the steps that go into an organization’s competency process, including the suppliers and customers for each of those steps. This is also called the SIPOC method. This method identifies the Suppliers of the specific data used as an Input for the Process to create Outputs for the Customer. The map also gives you both effectiveness and performance criteria for this process’ owner(s). With such measurement criteria, you set the mark for continuous improvement of the process.
And so by creating a procedure map, you will further increase communication and understanding within your organization. Procedure maps become a strong tool in training, either to familiarize new employees to their jobs or to increase efficiency and performance with current employees.
Communicate, Understand and Apply Knowledge
Both process and procedure maps are crucial in an organization. And so as a rule of thumb, never develop a procedure or system of procedures without first creating a process and procedure map. Acting like a table of contents, a process map helps organize the chapters of a complex book in a way that this knowledge can easily be communicated, understood and applied.
Next time, we will discuss Six Sigma problem-solving tools and answer the question: how do you move from seat-of-the-pants decision making to measurable and continuous process improvement?
So is there any basic formula which you can follow to profits from your online business? Yes, there are, and as long as you stick with these basic steps, you can profit from your affiliate business over and over again.
1. Identify Your Interest
Yes, many people actually ignore this because they think that this is not important. Let me ask you this, do you think that you can create something profitable by doing something that you hate? That will be crazy, simply because whenever you face any setbacks, you are going to give up, because you don't have any interest in it!
Therefore, in order to build a long-term affiliate business, you must choose a market which you have interested with. Just imagine that you are doing something that you love to do, and in the same time, make money from it. This way, you can kill two birds with just one stone; it is win-win situation.
2. Locate Your Profitable, Niche Market
The next step will be locating your market. Since you have chosen your interest, then you will now try to narrow down your market, make it niche. So how can you do this? Take ‘sports' for example. Now, ‘sports' is definitely a huge market, you should narrow it down into, maybe ‘golf'. Remember, it depends on where your interest is. After that, try to further narrow your market, like ‘golf swing'. This is what I called niche market. You have to make your market small if you want to profits from it, or else you will have to compete with other big player in the field.
What about profitable market then? You can always check for your market's profitability by doing some research. Just search for your market keywords in Google, and see whether there are any sponsored ads. If there are any, means that the market is profitable. This is because people are willing to spend money to market their website, which suggest that they are making money from it, or else they will be losing money, right? Right.
3. Market Your Affiliate Products
So you have found out what you like and you have identified your market. What you should do now is to look for an affiliate product to promote. Simply visit ClickBank for affiliate products; there are tons of them there. Just choose one which is more famous, higher payout, and has a good sales page.
After that, all you need to do now is just to market your affiliate link. There are a lot of ways you can market your link, and the best way will be by using a lead capture page. You have to capture your visitor's email, because most people are not going to buy from you the first time they come to your website, or your merchant's website. That is why you have to capture their email, for follow up purposes and backend sales.
It is a must to build a list of subscribers, if you don't have one today, go and get one now. You can manage your list by using an autoresponder. Once you have your lead capture page up and have your own autoresponder, it is time to drive traffic. Driving traffic can be classified into two categories, the long-term and the short-term traffic driving strategies. The short-term traffic driving strategies is just like forum marketing, PPC marketing, classified ads, traffic exchange, etc. While for long-term traffic driving strategies, they are like article marketing and direct link building.
What can you do then is choose both of the methods, the long-term method and the short-term. However, make sure that you are just majoring in one. What I mean here is that, you can run PPC marketing and article marketing at the same time, but make sure that you just focus in one of them. Traffic generation is where most people will give up, so if you can break through this, you will reach the next step.
4. Reap Your Rewards
If you follow the system, you should now receiving checks from your affiliate merchants. I know it may sounds easy, but this is how exactly it works. So don't make it complicated and stay with the basics. You can now track your sales and traffic, try to play with your system, make your conversion rate higher and drive more traffic to your lead capture page.
These are the 4 easy steps to build a profitable affiliate business. I hope that this will give you the big picture of how affiliate marketing actually works. So don't wait, and take massive of actions now.