The first thing you need to do is have a way to capture peoples' email address. New marketers often think they can't do this, or they wonder, are there that many people willing to give up their email address? The answer is yes, there are lots and lots of people who are more than eager to give you their email address, and that will become even larger as more and more people get their own email address.
You'll need to have a way of capturing email addresses, and an opt-in form is the best way to do that. Have sufficient information that people know what they are signing up for, but not too much which means you are expected to give for example, an email every day.
What you need to remember is that you must give your subscribers great value to keep them interested and reading everything you send them. It is essential to remember, that some people never unsubscribe from your list but they delete the emails without reading them. You need to move them from being someone who deletes your emails, to someone who not only reads, but knows the value of the information that they have to tell it to other people.
If people are not reading your emails, then they will not be buying from you either. But, let's look for a short moment at the opposite side of the coin. You have a plan for your list, and you start to tell them all the appropriate information, and far more than they estimated.
You could hope they will tell their friends about you and these friends also sign up for you list. But, that is leaving a lot to chance. What happens if they don't spread the message and your list is looking at a fixed number of less than 100 people? Will it ever grow; will the list every break the 100 mark?
There are a lot of probabilities here, but let's look at doing something different. What do you think would happen if you asked your list to recommend you to their friends? Now, you will be treading in a place that not many marketers want to go, because you have no idea what these people think of you.
Can you dream what would happen if they all told their friends to avoid your site, that would be a disaster. This is the main reason you have to give your list class information, time and time again.
You know that you are giving them valuable information, and because of that you are going to offer them a great deal for recommending their friends to your list.
1. Find A Hot Profitable And Rabid Market
Your first step is to find a hot, profitable and rabid market. Finding the right market to target is critical to your success.
The Market Selection Process
The market selection process first begins with you. Start by examining your areas of knowledge, and the things you are passionate about. The reason behind this is simple. It is easier to work in a market you enjoy and know something about.
Exploring Your Market Ideas
The next step in the process is to explore the Internet to find out whether there are any existing products in your market. In order to get this big picture, you need to go where your market’s products are sold. (e.g. amazon.com and Clickbank)
Keyword Research
Each time someone enters search keywords into a search engine; those searches are stored in a database. By having access to information about what people are searching for, you can improve your web site's search engine ranking, target your advertising and uncover online markets more easily.
In order to do keyword research, you need a way to access the data the search engines have collected. You can do this online, from your web browser, or you can use desktop software.
Google External Keyword Tool – (free)
Overture/Yahoo Suggestion Tool – (free)
2. Find 3 High Converting Affiliate Programs In Your Market
The main criterion in choosing a program is conversion rate. The higher the "gravity" number under the product title the better the product is converting. "% referred" is representing the numbers of sales for this product have been referred by affiliates. There is another reason why this information is important, and it also points to the 2nd criteria to use in selection an affiliate program. It is to make sure the merchant is NOT aggressively competing with his or her affiliates!
3. Write A Review Article For One Product, And Place This Review On Your Opt-In Page
There are four reasons for writing a full-length product review that gives valuable information to your market:
- Your role is to be an information provider - Giving people valuable information up front improves your credibility. - People want and need this information. Show them that you provide it, and you WILL get tons of subscribers onto your list.
How To Write An Affiliate Review Article 1.Gather crucial elements for writing affiliate review from the sales page. 2.Find discussions about the product on message boards and forums. 3.Contact testimonials on the sales page to check with them about their experience with the product. 4.Contact the product owner and ask if they provide “review copies" of their product to affiliates.
4. Drive market-specific traffic to the opt-in page to build your list
Now, we have to FOCUS on driving traffic (visitors) to your affiliate review opt-in page. More importantly, this traffic must be targeted, and market-specific.
You'll roll this knowledge into a traffic generation campaign that utilizes: 1. Articles to 'steal' search engine traffic 2. Pay-per-click advertising 3. Message boards and groups 4. Social networking 5. Blogs
5. Follow Up With Your List With More Information
In keeping with your role as an information provider, it’s crucial that you build your relationship with your list by providing as much timely, useful information as possible. The key is to always have some form of information in front of your list, especially between the 'gaps' in each autoresponder sequence, and often in the middle of an ongoing sequence.
There are two ways to do this: - Insert informational emails or newsletters between autoresponder sequences, and have these messages direct subscribers over to your blog. - Use your autoresponder to broadcast 'one time' messages to your list.
Both Amit Rana & Anthony Chan Chan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.