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[S1004]Stimulus Money For Small Businesses
by Anna Dorbyk, Ann

Small businesses comprise over 97% of employers in Canada and the United States. Despite the significant number of small businesses, these smaller companies tend to offer fewer health-oriented programs than larger corporations. Research indicates that today's employees are more likely to accept a position in a company that offers an attractive benefits package. The necessity for small business health insurance is becoming a more pressing matter for employers.

The evidence garnered from employee satisfaction surveys given in over 1000 large and small businesses in Canada clearly supports the importance of health benefits. In addition to being a determining factor in the decision to join a company, many employees stated that being offered health benefits directly impacted their performance at work. Employees indicated that having health coverage gave them an increased sense of wellness, knowing that they were protected in the event of illness or emergency. As a result, employees felt that they were less likely to miss work due to stress (a decrease in absenteeism). The survey results also indicated that employees were more loyal to their company when they felt that they were adequately provided for.

Small business health insurance is easily implemented. It is prudent of the employers to carefully assess the needs of their employees before opting for a benefits plan. The plans may be offered as optional in order to appeal to only those who require health insurance. For interested employees, flexible benefits that are tailored to their individual needs may also be offered.

In the last few years, there has been a rise in the more progressive companies towards implementing programs that help to improve the overall performance of employees. Many companies now recognize the need for increased attention to the needs of their employees and are subsequently attempting to offer useful resources and support systems. Lifestyle improvement programs that work to promote physical and mental health are being implemented. Companies are also making changes to the physical and social environment of the workplace, thereby making coming to work a more enjoyable event.

Implementing small business insurance has the potential to positively impact an employer. By offering health insurance, small businesses are able to remain competitive in today's job market. Perhaps most significant is that the employees' commitment to work is strengthened and all businesses rely on the efforts and talents of those whom they employ.


As a small business, you’re probably already aware of the importance of your website as a great marketing tool. However, if you want to increase traffic and potentially generate more sales, you might have also thought about doing some advertising. The question is, do you go online or stick with the tried-and-trusted medium of print?

Online Vs Print Advertising

Although expensive, print has traditionally been one of the most effective mediums in which to advertise products or services. However, it looks like the internet is now taking over. The internet has many advantages over print advertising; it is cheaper, reaches a larger audience and can be more versatile. This makes it ideal for small businesses that want maximum exposure for a minimal cost.

Google and Online Advertising

Google are the undisputed leaders of online advertising, pioneering the ‘Pay Per Click’ method of advertising. This advertising method allows small business to explicitly target their ideal clients and – as the advertiser only pays for the customers who have actually clicked on their online advert – it is also an affordable way of advertising for smaller companies. However, online advertising certainly doesn’t end with Pay Per Click.

Advertising on Social Networking Sites

Arguably the most popular websites in the world today, social networking sites such as Facebook and Myspace are also massively popular with advertisers. They offer a huge audience of young web users, rendering them ideal for advertising new music, films, beauty products and fashion.

Because they boast such potent advertising power, social networking sites are constantly looking for new ways to offer space to potential advertisers. Myspace is currently in the process of testing Community Builder, a new advertising platform that will maximise the potential of their advertising space.

Myspace Community Builder

Myspace’s Community Builder has been designed to let advertisers build and manage their own brand profiles on the site. MySpace had previously let advertisers promote their brands by featuring profiles on the site, but it had handled both the creation and the updating of these profiles on behalf of the advertisers.

The site’s Community Builder platform is different, as it will allow advertisers to have more control over their own profiles, allowing them to update content and features without Myspace’s involvement.

By making a Myspace profile for their products, advertisers can attract Myspace users to visit them online and perhaps even add their product or service as a MySpace friend. Having a Myspace profile for a product or service also allows Myspace users to interact with the brand by playing videos, entering competitions, and listening to songs.

The Future

There are a number of other websites who are keen to build on the success of internet advertising, so small businesses who are looking to advertise their products or services online will soon have more options than ever to do so.

Source:

PC World
Article Source : How To Make Money Advertising On Your Car

About Author
Both Anna Dorbyk & Jason Tissuix are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Anna Dorbyk has sinced written about articles on various topics from Health Insurance, Advertising Guide and Vitamin and Mineral Supplement. . Anna Dorbyk's top article generates over 1600 views. to your Favourites.

Jason Tissuix has sinced written about articles on various topics from Travel and Leisure, Advertising Guide. Jason Tissuix has been a business and IT consultant in the UK for over 15 years. He has advised many of his clients to have
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