This is the core message of Bill Ganz, the president and CEO of next-step search engine ROCKETInfo Inc. (OTC:RKTI). It is a search technology company in the spirit of Google and Yahoo!, but with a new approach to the delivery of results, news and business information.
The growth potential for ROCKETInfo is remarkable: Just the business process management (BPM) aspect of this industry, including software, services and maintenance, will grow to $6.3 billion annually by 2011, according to a report by Forrester Research, an independent technology and market research company. Analysts project a growth rate for the BPM sector of up to 35 percent annually.
ROCKETInfo does two things very well for businesses of all kinds: It is provides search engine services and is a content server that delivers targeted and relevant content such as news and financial information. The software has been designed to automate the process of defining, collecting, analyzing and delivering relevant, current news from an international pool of reputable news, media and other sources.
It is essentially publishing monolith of potentially gargantuan proportions.
Ganz’ homily: “The nexus of the dot.com era afforded a lot of ideas that were funded and what’s happening right now is that these ideas have worked. Things are now better, faster and cheaper if you understand your media and technology."
Ganz said that exploring ROCKETInfo’s services is much like waking up in a new world. Internet users who have become used to searching for information with providers like Google and Yahoo, he said, get millions of results per search, much of them segregated into paid-for categories. The problem is, most of this information is neither wanted nor needed. ROCKETInfo’s proprietary software filters the junk, the ads, the spam, and delivers only the desired content.
He added that, like Google and other popular search engines, ROCKETInfo provides an advanced Boolean search, but with a higher IQ – the search engine can be trained to discern the quality of information it gathers. Ganz said that for businesses, this means profound changes for gathering information on competitors, and especially in media monitoring.
“In today’s economy, the gold standard of currency is intelligent, dynamic and real-time information and knowledge management," Ganz said. “The truth is, people are looking for information that is relevant – for us, about us."
In one of its most popular applications, Ganz said, ROCKETInfo delivers RSS news to the desktop, and especially to the investment industry. His system parses out information where it’s wanted, from a growing database of 80,000 sources, including 16,000 publishers, plus 30,000 blogs and podcasts.
“Simply put," he stated, “we’re similar to what TiVo (which finds and digitally records select television broadcasts on demand) does for television, except we do it for the Internet."
“A ROCKETInfo search," he said, “specializes in news that is happening right now. We don’t store news like Google, Yahoo, MSN, Alta Vista, Ask – those other large search companies – because we believe that news happens, that decisions you make now in your business and personal life today, are your future.
“It’s the speed, immediacy and the breadth of information that we deliver to our clients. We provide this learned data to you, metaphorically, in a box with a bow on it. We deliver it to your desktop, website, e-mails or newsletters – this is synthesized, refined data."
The reason ROCKETInfo is so fast is because of how it decides to refine the information and how fast it decides to refresh it. Its web services are an integrated collection of technology layers based on the proprietary Rocket Enterprise Server platform. The technology stack is comprised of collection, storage, search, analysis and delivery layers.
“We choose to refresh so quickly and search our databases so frequently because the speed of the information matters so much in the sporting world, the investment world and the business world. Speed matters. The time latency is the liability."
Ganz describes ROCKETInfo’s search capabilities with a drilling metaphor: “Google offers a two-mile-wide search that is three inches deep. ROCKETInfo," he said, “offers a three-inch hole that goes two miles deep."
Founded in 1998, ROCKETInfo, Inc. has its headquarters in Newport Beach, Calif., with research and development operations in Vancouver and Toronto and professional services in Ottawa. It claims over 95,000 registered users and RSS Reader / desktop downloads and more than seven million monthly searches. It has a staff of 17, plus many consultants and contractors.
Currently trading at 24 cents, ROCKETInfo has reported a market cap of $12.46 million, which demonstrates incredible upside potential for the ground floor investor. ROCKETInfo has 41.21 million shares outstanding.
This article is intended for information purposes only, and is not a recommendation to buy or sell the equities of any company mentioned herein. It is based on sources believed to be reliable, but no warranty as to accuracy is expressed or implied. The opinions expressed in the article are those of the author except where statements are attributed to individuals other than the author, in which case the opinions are those of the individual to whom they are attributed.
I always wonder just how frustrated Vincent Van Gogh must be. I mean he went though life a pauper, with none of his brushwork garnering any interest whatsoever and decided that the best way forward was to do a Doubting Thomas job on his ear and then end it all. Fast forward a few years (well and a few more) and his art is renowned and has stupid price tags attached to it left, right and centre.
He's not the first person to become more famous post-humorously either: Tupac Shakur, James Dean, Jeff Buckley and Kurt Cobain have become idolised even more so than when their hearts were whizzing along. In recent years there's been an influx in using dead famous celebrities in the world of advertising which leaves me a tad uneasy. The most recent I've noticed is Bob Monkhouse grinning down on the streets below saying that all us blokes should check our prostates or run the risk of ending up in an early wooden box like him. Don't get me wrong, it's a noble cause and Mr Monkhouse's family want to warn the rest of us but I still find it a tad weird.
What I didn't find weird however was Steve McQueen ripping up the tarmac on the San Francisco streets in a used Ford Puma. Ok, well it wasn't a used Ford in 1997, but the 11 year old advert has remained lodged in my brain ever since. To those who aren't familiar with the advert or Steve McQueen's film career a quick recap. McQueen starred in the 1968 car chase movie Bullitt where he played a detective that did some police stuff before capping the film off with the epic and now legendary car chase through San Fran. Ford ingeniously used footage from the film and spliced it with the Puma charging around a modern day San Francisco like a child that's had too many sweets.
In one fell swoop Ford announced that the Puma was a real driver's car. After all if the ghost of Steve McQueen found it enjoyable then wouldn't we all? Well yes actually, the Puma was a hit and when the popular coupe was put to bed in 2002 it was sorely missed. Thankfully a used Ford Puma is relatively easy to come by and you can pick up an early example from as little as ?1500, up to ?4000 for a 2002 version.
Despite being built on a Fiesta chassis the Puma handles really rather well and coupled with a high revving engine developed in conjunction with Yamaha, it's quite a nippy car. Engine choices were initially restricted to a 1.7 litre unit producing 123bhp. Later models were also offered with a 1.4 litre engine which despite only developing 89bhp doesn't seem sluggish, before Ford settled on a slightly more powerful 1.6 litre engine in 2000.
The styling was radical at the time, with the Puma being one of Ford's first ?New edge? look vehicles. The best way to describe the Puma is like a cuddly bubble, although if you're a male driving it you won't look ridiculous. Even 11 years on it competes well with the current crop of coupes and a good example will just keep on running for years to come.
Inside the Puma offers good head and legroom for a car its size. It also has sports seats which are vital in keeping you glued to behind the steering wheel as the Puma can be thrown around corners like cars twice its original price.
Oddly buying a low mileage example may not be your best bet. The Puma has special cylinder linings on its 1.7 litre Zetec engine meaning that wear is high if incorrect oil is used. Likewise if the car has been used for short journeys on a cold engine, wear will be dramatically accelerated. So avoid cars that have stood still on a driveway and ensure regular oil changes have been made ? no more than 10,000 miles between each. Other than the above, as with all used Fords, the Puma is cheap to repair and service and any minor niggles shouldn't cause an expensive headache.
Finally for your consideration, there is the ultra exclusive Racing Edition that was limited to 500 cars. This version came complete with 154bhp, a wide arch body kit and huge alloy wheels. Expect to pay nearer ?6000 for an eight-year old version but be warned if you find one in good condition Steve McQueen may very well come and haunt you for the keys.
Both Resourcex Investor & Kevin Creese are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Resourcex Investor has sinced written about articles on various topics from Investments, Nokia Phones and Investments. Resourcex Investor is an internationally distributed newsletter about emerging junior resource companies. Sign up for a free 1-month trial to our newsletter and get instant access to news and investing tips that have helped many of our readers make more m. Resourcex Investor's top article generates over 14800 views. to your Favourites.
Kevin Creese has sinced written about articles on various topics from Ford, Investments and Ford. Kevin Creese is an automotive author currently working to promote Sandicliffe a dealer based in the East Midlands. Kevin is currently based in Nottingham in t. Kevin Creese's top article generates over 12100 views. to your Favourites.