You can have the best looking site on the Internet, but that doesn't mean you will get customers.
If you are a business person who has a web site on the world wide web, then you need to get serious about link building.
What IS link building?
I can tell you right now, it's not a place you find on the web where you join a link exchange program to get some links to your web site. I made that mistake already. You don't have to.
It's not a web site on the Internet you find and hit "submit link" and think your rankings will get you on the first page of Google and thousands of people will come flocking to your site because they can finally find you.
And it's definitely not an automated link exchange program you found to get you automatic links while you sleep.
What about a free link exchange? Don't do it if it's an FFA (free for all) web site. Period. Just do not submit your web site link there, ever.
So what CAN you do to get started on some serious link building techniques that will get you listed on the first page of Google?
1 - Do your homework.
2 - Find out what keywords people are actually typing into the search engines, not which ones you "think" you want to rank for that people "might" be typing into a Google or Yahoo search engine box.
3 - If you merely "guesstimate" which keywords you want to build links for, you just wasted one valuable year of your life. If you want to know the # 1 Keyword Research Tool is that I use, please go to my web site and view item 3 of this article.
4 - Check your competition's web sites. Type a keyword you want to rank for on Google, then look at the first two organic (free) web sites' source code. What keywords are in their title tag? Grab them. Start making a list on a piece of paper of these keywords.
5 - Repeat step 4 for any keywords you've researched that actually GET searches, then, and only then, can you start some serious, one way link building efforts.
6 - There is quite a bit more research I can tell you to implement regarding your competition, and you can find out how many links you will need to beat your competition, but that will have to be for another day. You're already 99 per cent ahead of the game with the steps I've outlined for you in this free link building article.
7 - Start writing articles. Not just any articles, either. Make sure the title of your articles start with one of the keywords you just spent time reasearching. If you want to rank for SEO Services, then make sure your article title is something like, SEO Services for Less. Always try and make the first words in your title tag and article titles your primary keywords. The search engines read from left to right.
8 - Place the primary keywords in the first sentence or paragraph of your article, then again in the last sentence or paragraph of your article.
9 - Make sure you place other secondary keywords you have researched that are in direct relation and highly relevant to your article and product--place these secondary keywords throughout your article. Make sure they flow for the reader. It must make sense.
10 - Once you have an article with at least 500, preferable 750, words, post it on article directory site in the related category to your product or service. Make sure you choose an article directory site that lets you make your primary keyword an anchor text link. If they only let you place your web site in the article, or only under the author's information, I wouldn't waste my time submitting my unique, original article on their site. (Do not submit the article on more than one article directory site.)
11 - You are trying to get one way links with anchor text primary keywords to your relevant landing page.
12 - Do not send every article to your home page. Send it to an article or page you have written that has the article and title keywords in the URL. This will then be highly relevant anchor text link, and you will rank easier for that keyword.
13 - We all want to outsource. But you will get seriously burned if you hire someone who has no idea how to get you one way link building correctly. Hire an extreme SEO expert. Everyone says they are an expert though. It takes more effort for an SEO professional to undo the damage done by uneducated link builders all over the Internet who seriously do not have a clue how to optimize for true, one way link building.
If you have a website, and you would like to help me out by putting my web site link on your home page, it would mean a lot to me.
Or, perhaps you can grab my RSS feed and share my new articles with others when I publish them. Hey, it doesn't hurt to ask for help, because I enjoy helping others, too.
Keep up on link building, because it is an ongoing effort. Your competition will keep adding more links for your primary keywords, so you have to keep building yours to get higher search engine rankings, too.
Don't make the emotionally debilitating mistake of persistently doing the wrong things. You've been mislead into thinking that sales is a numbers game and that if you're just active enough you'll eventually get what you want and you won't have to work so hard. The only reason sales is a numbers game is most sales people get so focused on activity rather than productivity that they don't learn how to make sales a success system. You don't have to keep getting unnecessarily rejected and walking away without with nothing but a bruised ego. Sales as a scientific process revolving around you that you can develop so you can consistently obtain sales success.
That probably sounds difficult and daunting to you. And I will tell you that it is difficult to create your perfect system, but it's a whole lot easier than what you're doing now. And it begins with the way you think about the entire sales process.
I want you to begin to think about sales as a process that you need to develop specifically for you. Fail and fail fast so you can quickly learn exactly how to succeed. Distance yourself from your emotions in your search for the truth about how you can succeed in sales.
Identify exactly what isn't working in your approach as quickly and cheaply as possible. Until you have this sales process figured out stay away from your top prospects and only set appointments with average to low value prospects. You want to gather as much data as possible so you can determine what does work for you.
You need to break down each portion of your sales process and know exactly when and where things go wrong for you. You also want to place a lot of your focus on anything and everything that shows any signs of promise. You gather this information from each and every appointment and you evaluate the data you've collected after each and every appointment.
Allow yourself enough time between appointments to debrief yourself on the data you have. Replay the appointment in your mind and add any facts you didn't capture in the notes you took during the appointment. Immediately begin to identify how you can adapt, adopt, and test on your very next appointment until you have a sales process that works for you.
Dont' be afraid to discard anything that just isn't working for you. Keep doing this until you have a sales process that you can consistently replicate. As you develop your sales process pay close attention to what you're learning about your prospects wants because within their wants is the secret to your superior sales success.
Both Adrienne Devita & Cheryl A. Clausen are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Cheryl A. Clausen has sinced written about articles on various topics from Investing and Trading, SEO linking and Sales and Negotiation. Author: Cheryl A. Clausen can help you get where you want to be. Enhance your , get her free ecourse. Top producers use. Cheryl A. Clausen's top article generates over 49500 views. to your Favourites.