Recently, a colleague of mine whom I have known for quite some time, had called me to ask 'what was my trick for success?' Although I was initially flattered to be viewed upon as 'successful', there has never been any 'tricks' used in my career and I never had thought in those terms. The only response I could give her at the time was that I have always been passionate about what I do, never accepted any stoplights, and still seek opportunities where I can learn.
A few days later, she called back and wanted to know why things had always come so easy for me. Mmmm, I thought, easy? Again, I never thought in those terms before but knew a response was expected. Actually, my beginnings were far from easy but I suppose my only grace was my non-ending persistence.
I was trained as a fine artist but 'slipped' into advertising before computers were popular and mechanical tables, waxers, t-squares and exacto knives were the tools of the trade to put together books, magazines, package design and ads. Precision was vital and change in copy oftentimes meant cutting out single letters from words and pasting them in one by one. Lining up copy and elements were key and my biggest challenge was that I am dyslexic.
What took an experienced production person no time to do, literally took me hours -- I could not see straight lines. Determined not to be defeated, I would often take the overnight shift, which allowed me to do my work without any supervisors watching me. I struggled often but was committed and although I can never say I was the best mechanical artist, I eventually became a good one. Despite that tortuous portion of my career, I was quickly recognized for having strong design skills and promoted rapidly.
"That's my point", my friend replied, "before you started your own business you were always promoted quickly. What was that all about?"
Yes, she was correct, but what she didn't realize was that with every promotion, there was a price to pay. Many, many nights in my early years, I literally spent days at the office working on campaigns, putting magazines to bed, driving to the color separators and finishing up work that freelancers didn't finish. Long before the cell phone era, my home phone rang constantly and I was assumed 'on call' for many projects.
Although exhausted, I was dedicated to every project I was given and took every job extremely seriously. The goal for clients wasn't to be good but was and still is to be the best. I know how to focus and get things done and through that hard work I developed skills that many graphic artists do not have. My beginnings granted me a tremendous education in which I am extremely grateful for. Most importantly, my beginnings provided me with the foundation to run the business I do today allotting me the freedom to work when I want to.
My final response to my colleague was short and simple: "No matter how things appear, nothing worth it comes easy. Success takes dedication, persistence, strong focus, passion, sacrifice and the wisdom to learn from failures." There is a rhythm to success and it must be respected. There are no secrets, no quick rides nor any magic -- but isn't that what makes the impossible possible?
Viagra was the overnight success that's kept on succeeding. Viagra was rolled out under a tremendous amount of public interest, and this interest sparked an avalanche of sales early on. As a result Viagra's profits were, almost overnight, in the tens of millions of dollars. Today Viagra has generated billions of dollars in profits, and the profit trend continues to point up.
Viagra's success is rather a surprise, because Viagra is only available to one part of the population -- men -- and is a treatment for what was thought to be a fairly limited condition: erectile dysfunction. Compare this profile to a drug for depression, for example: a depression drug is available to an entire population and treats a condition that's fairly common. How does Viagra's limited profile generate so much profit?
Viagra's profit success may be attributed to one of two things. Explanation number one is that a considerable amount of men have erectile dysfunction. Men who were older and sickly, what would have to be a small percentage of the male population, were thought to be typical candidates for erectile dysfunction. Viagra's big sales numbers, however, indicate that older and sickly aren't the only ones who may have erectile dysfunction. Perhaps erectile dysfunction is epidemic?
The second possibility for explaining Viagra's huge sales is men without erectile dysfunction are using Viagra. Why? Viagra has developed a reputation for being a male aphrodisiac, and a section of men could be using Viagra for male enhancement. Though Viagra is a prescription drug -- in the US at least -- could a man with a claim of erectile dysfunction have that claim somehow disproved? Possibly. Possibly not.
The open secret about Viagra, and some other drugs, is that it's available without having to go to one's personal physician for a prescription. Online sources, often referring to themselves as pharmacies, will either arrange for an online prescription to be obtained, or will sell Viagra without a prescription outright. Authorities are clamping down on these so-called online pharmacies, however, so they may not be the viable option they once were.
Viagra's overwhelming success has, not surprisingly, encouraged competition. There are now two other prescription drug alternatives to Viagra: Cialis and Levitra. Both of these drugs -- and Viagra -- have massive marketing campaigns that include prime time television commercials. (The fact that treatments for erectile dysfunction are now advertised on prime time television in the United States is a story in itself.)
Viagra's success has also produced competition from nonprescription products, products different from Viagra in they are designed specifically for intimacy enhancement and not erectile dysfunction. These latest competitors to Viagra are becoming increasingly popular and a new niche -- nonprescription enhancers -- is developing as a result.
Both Judi Lynn Lake & Zinn Jeremiah are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Judi Lynn Lake has sinced written about articles on various topics from Education Toys, Health and Health. Judi Lynn Lake successfully runs her own advertising agency which handles everything from logos, branding, videos and websites while continues to work closely with self-published authors from design to promotion. To learn more visit. Judi Lynn Lake's top article generates over 6600 views. to your Favourites.
Zinn Jeremiah has sinced written about articles on various topics from Pets, Fitness and Disease & illness. Zinn Jeremiah is an online author. Read more of Zinn's work at . Find nonprescription male enhancers at. Zinn Jeremiah's top article generates over 165000 views. to your Favourites.