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[S1189]Swimming Lessons Las Vegas
by Kim Nishida, Kim
Over time, I worked out a preference for my favorite presenters and topics and generally stayed with the tried and true.

This year, maybe because it was in Vegas, I decided to gamble and take some risks. By this I mean, I signed up for classes that put me far outside my comfort zone. What would normally cause me to run screaming from the room in a cold sweat? I can sum it up in one word...

Dance.

Despite working in group exercise, I never had any dance training, and actually have a lousy sense of rhythm. Whenever I went "dancing", I sat on the sidelines and watched my friends spin around the floor. If a guy asked me to dance, I'd give a strained smile, shake my head, and utter the words, "I don't dance."

For years I avoided diving into dance classes at IDEA because, c'mon there's no way I'm going to put myself next to classically trained instructors who started taking tap at the age of 2. And I knew my incredibly talented dancer friends would have no problem pointing fingers at me and laughing outright at my attempts to look hip or graceful. (Yes, you know who you are.)

But this year I survived classes rooted in jazz, hip-hop, and afro-Cuban styles.

Did I look graceful? Not always. Did I look ridiculous? You have no idea.

Why am I telling you this?

Stay with me. I do have a point.

On the first morning of the conference at 6am, while I stood in line in for coffee near the hotel lobby, I stared as a trio of partiers strolled past with their Heinekens still in hand. I had probably gone to bed the night before around 11pm and these people were just calling it a night well after dawn. This blew me away.

That night I stayed up until midnight. The next until 2am. And the final night I pulled the covers over myself at 5:30 in the morning.

What did I do to occupy myself all night long? Play roulette? A late night with Celine Dion?

My friends and I went dancing.

And I had a fantastic time on the dance floor.

Amazing.

In the past, dancing until dawn was not even a remote possibility.

I hid behind those words, "I don't dance."

But by smashing that notion and taking some risks, by being willing to look ridiculous, I experienced some amazing things that I wouldn't have seen had I stuck to my usual regimen of early to bed, early to rise.

What limitations do you put on yourself either in your business or in your life?

What notions are you hiding behind?

How does an unwillingness to look ridiculous hold you back?

Food for thought.

Last week, during my Music Business Brainstorm in Las Vegas, a couple of my clients decided on a few room service options which the hotel catering department didn't provide, if you know what I mean. And while the subject will be titalating to some, there are some good marketing lessons at play.

This one guy I want to talk about in particular called a service after seeing an ad in one of the entertainment guides. Within an hour, his "date" arrived.

The first thing she did, according to him, was to discuss prices. $1000 for everything.

When that wasn't an option, she gave him the option to get a dance for $100...and than got him for all he was worth with an "upsell," which was about $300.

Lesson One... People buy based on emotion. After sampling the service, he wanted more, and was able to justify the price.

And she did one more thing which I thought was great... She called him back a couple of days later! He didn't take her up on the offer, but I'm sure there are people that do.

Lesson Two... It is easier to sell an existing customer than it is a new one.

This lady probably makes thousands of dollars each year with a few simply followup calls. And you can do the same thing!

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Both Kim Nishida & David Hooper are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kim Nishida has sinced written about articles on various topics from tax, Massage and Marketing. (c) 2006 Kim Nishida, Small Business Success Coach and founder of Ready to Evolve Coaching, helps you get focused, get organized, and get going! Subscribe to the "Success Hot Sheet" our free newsletter and receive a free Success Kit at. Kim Nishida's top article generates over 9900 views. to your Favourites.

David Hooper has sinced written about articles on various topics from Keyboard Synthesizer, Entertainment Guide and Keyboard Synthesizer. . David Hooper's top article generates over 22200 views. to your Favourites.
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