Manufacturers like Samsung and Sony are looking to win buyers' affection with machines that cater to both Blu Ray disc and HD DVD owners.
Best Buy is offering a $50 gift card to people who purchased an HD DVD player or HD DVD Xbox360 unit before February 23rd. The gift cards should all be automatically mailed out by May 1st to "Reward Zone" customers or people who bought warranties. Other customers must call 1-888-BestBuy and have a receipt or credit card information ready, as proof of purchase. Best Buy also offers a trade-in center to scrap the old player, although you will not be getting a particularly good return on your investment. For example, a Toshiba HD XA2 unit, originally priced at $1,000, may fetch you $148.50 and HD DVDs $2.70 each.
Best Buy offers a trade-in center to scrap the old player, although you will not be getting a particularly good return on your investment. For example, a Toshiba HD XA2 unit, originally priced at $1,000, may fetch you $148.50 and HD DVDs $2.70 each.
Similarly, Wal-Mart shoppers will receive full refunds on returns of HD DVD machines, provided that customers still have their receipts. Anyone who purchased an HD DVD player on or after November 1st can return their player by April 30th to receive their money back and dispose of the old machine. Customers who were unfortunate enough to lose their receipts may want to turn to Best Buy's trade-in center for a reprieve.
Combo Blu Ray disc/HD DVD players may be the hot-ticket item for the next few years, as manufacturers and industry leaders scramble to regain some of the diminished consumer confidence.
Customers understood that there were two competing formats and understood that one of them would probably prevail, so they made the decision to go with HD DVD." Despite their lack of sympathy, at least confidence in the generosity of retail giants can continue. Though it has cost retailers thousands, if not millions, they have done the right thing to keep consumers happy and coming back to the store for Blu Ray media, if nothing else.
In the continuing battle for high definition DVD format between Sony Corporation's Blu-ray and Toshiba's HD DVD, both parties are seeking support from different film producers and movie studios. For the record, the overall film industry seems split on which format to support. The pornographic film industry is playing a significant role on the battle. It seems like the format to be widely supported by the adult industry will win the game. Because there are practically still more adult HD DVD titles across the market, it is safe to assert that for now, HD DVD has an upper cut in the race.
In the Adult Entertainment Expo in 2007, the chief of porn movie studio Digital Playground Inc was quoted as saying that his company would shift support and then transfer its backing from HD DVD to Blu-ray. That would mean a sure and sudden victory for Blu-ray. Unfortunately, Digital Playground is correcting inaccurate reporting by the media, particularly by a German magazine called Heise Online, which disseminated the wrongly interpreted and absorbed quotation. Digital Playground is denying that its leader committed shift of support to Blu-ray. The company said it would still come up with numerous adult HD DVD titles because doing so is still a viable and profitable scheme for the business.
Adult HD DVD has been dominating the market for quite some time. Ever since both formats were introduced and were pitted against each other, most porn studios flocked and embraced the technology. Other than that, Toshiba was also very open to allow porn makers to produce and market adult HD DVD. Blu-ray at first did not allow porn flicks to be reproduced at its own DVD format. The decision of HD DVD to allow emergence of adult HD DVD proved to be a wise and viable business decision. Now, most consumers buying porn titles are automatically looking for adult HD DVDs.
The adult film industry has agreed in consensus to fully support HD DVD not because it is the only DVD format that embraced the porn industry but also because of many more advantages. For one, adult HD DVD materials are being enjoyed by more DVD consumers. Through the years, HD DVD format has enjoyed more patronage and for now, there are millions of players in the format that are scattered all over the United States and in several other countries.
Aside from that, the adult film industry is committing to continue to support HD DVD. Thus, it is expected that people would continue enjoying more adult HD DVD titles. In the future, the industry's warm backing is expected. There is a single ultimate reason why porn makers would not be able to fully shift support. That is cost.
Producing and reproducing adult HD DVD films is more feasible because not much cost would be shouldered by the porn industry. That is because producing HD DVD format titles is less costly than producing Blu-ray titles, which are far more expensive. Machines in reproducing Blu-ray are so expensive that only a handful of establishments can afford them. On the upside piracy would be combated. But the overall expenses for producing Blu-ray adult titles would really make it impossible to price each title with price tags that can be easily afforded by more consumers.
Indeed, adult HD DVD titles would continue dominating the high-definition format adult films not just in the US but also in many parts of the world, supported by the newer DVD formats. With the current backing and commitment from numerous porn producers and studios, there is no doubt about that assertion.
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