Don't make the mistake of designing a site that has an amazing professional visual appeal but is ridden with SEO complications. Studies show that up to 70% of your visitors won't ever buy from or return to your site if there is confusing navigation, slow-loading pages or a sloppy appearance.

Make sure you steer clear of frames - they're not good for any of your traffic. While your browser may have no problem seeing the site as you set it up with frames, other people using a different browser may not be so lucky.

When spiders go to a framed site, they read and index the outer frame definition code - which describes how to draw the frames - but they don't actually access the real content, causing your site to fall in position and search results.

While frames are no good, tables are acceptable. Tables let you position text and images in different sections on your web pages - with cells you can format individually.

Just make sure when you fill a cell with text, that you never cut and paste it from a word processor like Microsoft Word. This adds a bunch of nonsense into your HTML code. Instead, write the text in a plain editor like Notepad (or one of the programmer's editors I mentioned above) and then cut and paste it into your cells.

Hint: There's one particular HTML design package that makes search engine optimization an absolute breeze. It's called XSitePro. This product is nothing short of amazing, as it can create literally dozens of web sites with hundreds of pages for you after feeding it a few paragraphs of text, which describe your product or service.

XSitePro will create professional-looking cookie-cutter websites in just minutes, complete with home page, sub-pages, easy-to-use navigation, breadcrumb trails, and much more.

Plus, it will design your website so the search engines will see and index your textual content first - boosting your results - rather than your header image. It does this by strategically crafting the underlying tables in the HTML code so your important content appears before any cosmetic elements. The easy-to-read documentation and instructional videos on their web site will make learning this package a pleasure.

When considering the navigation of your site, try to use text links with keywords. Spiders often ignore JavaScript, so when they go to your home page, that's all they'll see and index if your links are created in Java - they'll never know your site has 100 or more secondary pages.

Create a Site Map so that both robots and humans can find what they need if they're lost on your site or want to access something quickly and easily.

Remember, when it comes to design - simplicity is the best thing you can do for your site. Black text on a white background with few images and a lot of relevant content are what will help your site get a top position in Google and help you build a reputation on the Net as a valuable site to visit.