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[T10]Table Top Trade Show

by A Nutt, A N

Whether you plan to exhibit once a year or every week, you may be using all sorts of trade show displays. You may own display stands of all shapes and sizes or you may opt to rent the display stands you require as the need arises. If you are brand new at exhibiting at trade shows or other events, you may be curious about all the different options that are available to you.

When deciding what type of trade show displays to use, there are many things to consider. Some of the factors to think about include:

- What is your goal for the outcome of the trade show?

- How will your exhibit or booth help achieve this objective?

- What type of space will you reserve at the show?

- What size events will you participate and what will the participants (audience) be like?

- How many events do you anticipate participating in on a regular basis?

- How will your exhibition materials be transported to and from trade shows?

- How much money are you actually willing to spend?

If your answers to these questions bring you to the conclusion that you need an inexpensive, easy to transport option that will fit into limited spaces, one of the smaller, more cost effective options for displays is the table top trade show display.

Basic Description

A table top trade show display is basically a display that stands on a table. Table top trade show displays typically have three panels to which you can attach images, graphics or headlines and text by using Velcro. Using Velcro to attach these allows you to change and update the graphics or text you use on an 'as needed' basis. There are many advantages to using table top displays for presentation at trade shows or other events. There are also some disadvantages, such as not having enough space to exhibit actual product (or a wide enough variety of product to demonstrate the breadth of your line).

More Inexpensive

If you are just getting started in your business or in trade show marketing in general, you may be looking for some ways to cut your costs. Table top trade show displays, whether they are purchased or rented from a trade show supply service, may meet your needs in this regard. Table top trade show displays tend to be more inexpensive than standing displays or modular displays.

Table top trade show displays tend to be much smaller than all-out booths and thus use less material. Because of this, it is cheaper to produce and acquire a table top display than it is to produce and/or acquire a more elaborate setup. In addition to this, a table top trade show display is more inexpensive in that it requires less space, which means you PAY for less space. Table top trade show displays are also more inexpensive to transport.

Size Matters

If you plan to exhibit often and mostly locally, you will want a trade show display that you can easily transport yourself or at least ship inexpensively on a regional or national basis. If this is your case, then you will want to opt for a trade show or exhibit display that is not only small and easily manageable but also adaptable and lightweight. Table top trade show displays are among the lightest and easiest exhibit displays currently on the market. However, there are other lightweight options that may suit your needs as well. Some of these other lightweight options include:

-Pull-Up Display
-Pop-Up Display
-Panel Display

After all, if your tablecloth is looks sloppy and doesn't stand out you may not get many people to visit and learn about your product or services and why they are valuable. If your tablecloth is both unattractive and wrinkled, it will also make you look unprofessional and discourage potential customers from coming to visit. When you pick out a color, you want to a shade that stands out but not one that will be so irritating that no one will want to approach you either.

You will also need to decide on the style that you want to use. For example, you may choose a four-sided table cloth that will cover all sides of the table or a three sided cloth that will give easy access to products, refills, handouts, promotional items and other items that you choose to store under the table. You can also choose between fitted or draped corners. For businesses who like a very precise and seamless look, the fitted corners may be preferable while other companies would rather go with the relaxed and elegant fall of draped corners. Both styles look nice, but some businesses believe that the fitted choice appears a bit more professional to those walking by.

If you're not sure what kind of material you want your tablecloth to be made from, you should read the facts about the three different kinds that are usually used for tablecloths. The toughest of the three is the reinforced vinyl. Nylon is almost as tough as the vinyl, but it's not flame retardant, while the regular polyester is a good fabric, but not as durable.

Perhaps you have a set amount that you can spend on your tablecloth, you might want to make an initial investment for the longest lasting fabric and not have to worry about replacing it for years. This may hurt your bottom line for a bit, but in the long run you are really saving that money you might have spent on replacing the other fabrics you could have used. On the other hand, if you enjoy switching things up and trying new styles, you may care more about the look than the durability.

Looking sharp is a big deal when it comes to trade shows and one of the biggest ways you will influence those people at the show is with an attractive tablecloth that looks professional.

Article Source : Trade Show Displays

About Author

Both A Nutt & Art Gib are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

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