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[T10]Table Top Trade Show Displays

by Linda Musgrove, Lin

Depending on the size of the booths or table top expos that you exhibit at there are a wide variety of options to choose from, ranging anywhere from table top displays, panel systems, "Pop-Ups", banner stands, stretch fabric displays, custom modulars, to full custom exhibits.

This article will focus on Table Top Exhibiting displays, which are The "Budget Exhibiting Option" of choice! Table Top Expos are offered by many Chambers of Commerce, Business Groups, Associations and sometimes as a "Budget Option" at many of the larger Trade Shows; so businesses with smaller budgets can take advantage of the opportunity to participate in a large show.

THAT'S ALL THEY COST!: For several hundred dollars, you really can't go wrong; Table Top Expos are typically very inexpensive to participate in and can be particularly beneficial if you are looking to reach prospects in a certain local market. Visit the websites of your local Chambers and business groups to look for these Table Top Expo opportunities - I guarantee that there is one being planned by a local organization "as we speak"!

WANT THE COMPETITIVE ADVANTAGE?: If you take the time to target your exhibiting efforts with a clearly defined plan, you will have a competitive advantage and leave with many QUALIFIED business opportunities.

I CAN USE MY DISPLAY EVERYWHERE!: You only need to spend several hundred dollars on a Table Top Display to present a polished image for your business. An added benefit with many of the Table Top options is the ability to use the display in unlimited ways; in your showroom, at meetings where you can set up signage, sales meetings, client presentations and MANY MORE -- just think outside the box to maximize the minimal investment spent on your display!
OK, now let's move on so I can describe the type of Display options available for your Table Top exhibiting!

PANEL TABLE TOP DISPLAY

- Inexpensive
- Easy to set up
- "Entry Level" type of display
- Many can be converted into a larger display
- Easily Portable

- My personal opinion about these type of displays are that many of the Panel Table Top Displays make your image look "dated" and "cheap"
- Takes up most of the Table Top area available

POP UP TABLE TOP DISPLAY

- Inexpensive
- Easy to set up
- Easily Portable
- More visually appealing than the panel systems and makes a better statement about your company

- Takes up most of the Table Top area available

DOUBLE SIDED BANNER STANDS

A personal favorite of mine that my clients find to be the most effective for Table Top Shows is Double Sided Banner Stands; they fit up against the side of the table and allow you to create MANY messages about the benefits of your company and products!

- Inexpensive
- Easy to Set Up
- Easily Portable
- Lightweight
- Leaves your table top space available for collateral, demonstrations, etc.

You can place them in your larger exhibits when you are ready for that type of booth, or even the lobby of your office, or bring them to meetings where you are allowed to place signage; the possibilities are limitless!...

- Contains small pieces that can get misplaced or lost

What is the secret to success? It's no secret really. All you need to do is too look closer at your competitor and learn from the techniques they are using and applying it to your business strategy. Who knows you might get the right formula to get noticed and people to start listening and buying your products. In every business there is one technique that nobody can live without, and that is using custom promotional products to market their business.

A trade show giveaway can be anything from key chains to pens, weepuls to flashlights. Some go with simple totes, others with the full package. Here's one underutilized cheap tradeshow giveaway: personalized styrofoam cups. They're easy to use and are relatively less expensive than most giveaways.

All you need to successfully draw traffic to your site is a little creative marketing with personalized styrofoam cups. Imagine this scenarios: It's the middle of the afternoon. The heat is unbearable. The crowd continues to swell. They're becoming restless, not really finding what they expected. With a personalized styrofoam cup, you can offer them the comfort they really need. A cup of cold water can spell the difference between an irritable and unresponsive trade show attendant to one that could be a quality lead for your company. Offering free cold drinks with your personalized styrofoam cups can mean a lot of traffic to your booth. It's simply a giveaway everyone would appreciate.

Even if you don't get a traffic rush that you want, you can always depend on the few that visit your booth to spread the word for you for free. Each trade show area that they visit while holding your personalized styrofoam cup is an advertising opportunity. Now that's maximum ROI at such a small acquisition cost.

Of course you can also use the rest of all the promotional items sold in the market today. But here's one thing you need to think when choosing the a promotional product to promote your company: will someone actually need it? Good luck on your business venture!

Article Source : Trade Show Displays

About Author

Both Linda Musgrove & Remy Lebeau are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Linda Musgrove has sinced written about articles on various topics from Trade Show Displays, Trade Shows and Marketing. . Linda Musgrove's top article generates over 6600 views. to your Favourites.

Remy Lebeau has sinced written about articles on various topics from Finances, Business Marketing and Business Promotion. Remy is a Promotional Adviser specializing on ,. Remy Lebeau's top article generates over 1000000 views. to your Favourites.