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Your Online Guide » A Guide to Business » Small Business Business Opportunity

[S936]Starting Up A Business In
by Adam Bannister, Ada

So is it time for aspiring entrepreneurs to hunker down and wait for the sun to come back out before starting a business?

Not at all.

Recession does indicate a contracting economy but it doesn't mean that businesses across the board are shrinking and dying. Many businesses and industries buck the trend by growing through the downturn.

You can increase your chances of running one of these businesses by starting a business in an industry that tends to remain resilient, or even prospers, in economic downturns.

So which types of business are good to start in a recession?

Start a business selling essential goods or services

Most businesses are discretionary, meaning that their products and services are non-essential.

Essential items tend to be bought in roughly the same quantities whatever the economic weather. Businesses dealing in food or shelter, two of life's most fundamental needs, tend to be resilient in an economic dowturns.

There are stark exceptions, however.

Restaurants are enormously susceptible in a recession as the difference in cost compared to eating at home is huge, so meals out are often the first thing to go when people have less money in their pocket.

And the mortgage market can seize up in tough times, like at present, where there's a squeeze on credit. However, people always need somewhere to live so the lettings market, by contrast tends to remain stable.

Other examples of businesses bracketed in the essential category are law firms, funeral parlours, healthcare businesses, law firms, schools and home maintenance businesses.

Start a business selling guilty pleasures

And yet, somewhat paradoxically, people often increase their spending on non-essentials too, on indulgencies.

For example, Cadbury's announced a 28% jump in profits in July, and analysts suggest it was, to an extent, because of the recession rather than despite it. In gloomier times people often turn to comfort eating and buy chocolate, ice cream and other treats to make themselves feel better.

People do tend to be more price aware, however, so the emphasis is on affordable luxury. So they're more likely to plump for Cadbury's Dairy Milk than Hotel Chocolat truffles.

Start a business selling budget goods

Starting a business selling budget ranges are, unsurprisingly, more prosperous in lean times.

‘Everything for a pound' shops tend to do well. And with the credit crunch making bank loans hard to come by, pawn shops and cheque cashing shops are enjoying a spike in custom.

In contrast to restaurants, retailers selling budget food ranges are very successful.

Start a business selling goods and services used by the over-50s

They've got equity in their property, and they've got savings so their earnings rise with interest rates: over 50s have more to spend than younger age groups and they're also more resilient in a recession.

Buy a franchise

An established franchise will invariably stand a better chance of thriving than a start-up. Many franchise brands have come through previous recessions unscathed so you can be confident they'll have the means and savvy to do it again.

When the economy contracts some businesses inevitably go under. With their time-honed, streamlined processes and systems, franchises are usually leaner and fitter than their rivals and much less likely to fall by the wayside.


Now to the top ten (and more) best reasons why starting a small home-based business selling cookbooks online is a Martha Stewart recipe for a good thing:

You can work from home, part-time, full-time or any time of day, weekends, or whenever you have some free or spare time.

You can set up this new business opportunity fast.

You can sell cookbooks from your existing collection (soon to be called inventory), or from your family or friend's private cookbook collections.

It's easy to amass inventory. Cookbooks can be found at garage, yard and estate sales, thrift shops, flea markets, or online, etc.

And it's cheap to amass inventory -- very little investment is needed. You can buy up boxes of cookbooks from garage sales and many cookbooks can be picked up free, at the end of the day's sale, or for as little as five for $1. Cookbooks can also be purchased in ?lots? from eBay.

You'll quickly become knowledgeable about selling cookbooks on eBay and other auction and non-auction sites -- you'll get lots of ideas -- useful for selling other items too.

You'll know which Betty Crocker Cookbooks and Better Homes and Gardens Cook Books are the best, in high-demand, collectible and truly valuable. You'll learn the true value of the popular 1973 Betty Crocker Cookbook pie edition and even church cookbooks.

You'll have very little, if any, competition. Few people know how to value cookbooks. Often cookbooks that people think are valuable are not.

You'll be considered an expert by others and can capitalize on your new knowledge in a number of ways, including appraising cookbooks and collections of cookbooks and teaching classes at home.

You can easily add this on as a ?sideline? business to an existing full-time or part-time business.

You can branch out from this business and start a dozen or more other related businesses.

You may be able to even enlist the help of your family members.

You'll easily know which are the best cookbooks and recipes to add to your private collection.

You'll be able to easily learn to price cookbooks using the right, not the wrong, resources.

You'll surprise yourself when you go to garage sales and find you're able to pick out the winners almost immediately.

You'll be the holder of a unique business and amaze your friends with your new knowledge and expertise. They'll eagerly want you to value the cookbooks in their collections. Built-in customers.

?Getting the word out? (promotion and marketing) for a cookbook-selling business is cheap and easy through both online and offline methods.

And last but not least -- it's just plain fun! If you want to add on to or start a good and fun work-at-home business and love cook books, this is a great mix.

And if you do love cookbooks as I do, you'll love buying and selling them even more when you find out valuable, high-demand cookbooks are readily available, and just how profitable they really are.

So think about starting up a new, honest, work-from-home Internet business that'll make you money selling cookbooks online. When you mull over all the above best reasons to sell cookbooks you'll know it's a good thing. And Martha surely knows it's a good thing.
Article Source : Is It So Small A Thing

About Author
Both Adam Bannister & Helen Hecker are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Adam Bannister has sinced written about articles on various topics from Finances, Small Business. Adam Bannister writes for Dynamis, publishers of BusinessesForSale.com, FranchiseSales.com & BusinessWings.co.uk among others. BusinessWings.co.uk provides the inspiration to help get your business off the ground with advice on. Adam Bannister's top article generates over 2900 views. to your Favourites.

Helen Hecker has sinced written about articles on various topics from Mortgage, Free Credit Report Score and Pimple. Helen Hecker heads Twin Peaks Press a 25-years-old PR, marketing, publishing co., publishes: ?Helen's Hecker's Biz Hotline? for small/home biz, books, selling cookbooks online ebook, gift basket business DVDs. Websites:. Helen Hecker's top article generates over 110000 views. to your Favourites.
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