It's true, Search Engines, mainly Google, like to make up complicated algorithms and schemes to try and make this very simple concept into the giant elephant that it is. When it boils down to it... write your copy so that it contains the keywords your potential clients are searching for. Having keywords throughout your copy increases the relevancy of your page for those keywords. Thus, when someone is searching for a particular product or service- you come up!
Here are 3 quick tips for placing keywords in your online copy:
1. Title Tags:
This is the most important place to include keywords. The title tag is the title of your web page- it runs along the very top of your browser and usually contains the name of your company and a brief description. That brief description is where you should include the keywords you are trying to maximize for each page of your web site. Be aware that computers (Search Engine spiders), like humans, read from left to right. They also give the most weight to the words on the far left versus those to the right. Also keep in mind that Google only displays 66 characters in the title tag, everything else will be cut off. So make sure to keep them short, simple and to the point... oh yeah and include those keywords!
2. Headings and Subheadings:
Another important place to put keywords is in heading (H1 tags) or subheadings (H2 tags). Search Engines give these tags more weight than they do keywords in the body of your site. So, it is a good idea if you can find a way to incorporate keywords in both the headings and subheadings of your pages- just don't forget to make sure that they make sense to readers!
3. Synonyms
Here's the thing... although you may think that you've got your keywords nailed down to a science... it's a good idea to incorporate synonyms of these words into your copy. Using synonyms not only breaks up the monotony of just using a single word or phrase, but searchers may be using these synonyms or related words to find your products without you even knowing it. Overture is a great free source that will help you find synonyms and related keywords searchers may be using to find your products or services. To view this keyword tool visit http://inventory.overture.com/d/searchinventory/suggestion/.
One last little tip. After you've got your keywords down and you know how and where you want to use them, don't forget to make sure your copy is actually readable and it isn't just loaded with keywords. Once you've got that down, the last thing to remember... make sure your copy is interesting!
Copyright (c) 2008 Lindsay Glass
The Search engine's purpose is to provide useful, high quality and relevant information for any search term. There is a real war between the search engines' methods and algorithms and search engine optimizers. The result must be the user's satisfaction: high quality web sites in high positions on the search engines lists.
Page Rank is an indicator that Google is using to measure web sites popularity. The algorithm to establish it is a secret, but it is easy to find that the most important factors can be the number of links leading to the website page and the Page Rank of the link's source.
It looks like the most popular search engines are counting the links (incoming or outgoing) and considering their number like a vote for quality. In reality, not each link is equal in quality to the others.
Search engines are considering the link's quality as very important; maybe this is the determinant factor to establish a page rank. Google is the first search engine taking this factor into account.
Search engine optimizers are trying to do their best to find the top quality links for their web sites. But there are many types of links. They must find the ones giving high ranks all the time. Everybody agrees that links from high quality web sites are a major gain for a page rank. There is also the possibility to build links from related sites. In this situation, the sites must have many topics in common.
Google is developing clusters for specific topics. These clusters are hosting pages having inbound links from the sites having the same keywords. The best a search engine optimizer can do is to establish a link to one of these sites. The reason why it can be the best kind of link we can get is that the search engine will find the reference site relevant for the keywords demanded in this category.
If the search engine optimizer can include useful keywords in the text of the inbound link, he is in luck.
Reciprocal linking can be realized finding the non competitive and topic related web sites. If the search engine optimizer can realize an emails campaign, he can have good results in reciprocal links building.
The search engine optimizer has the possibility to write a personal email to a contact address or to the website's owner. He can tell them that he appreciated their website so much that he included a review about it in his own website.
This is a very agreeable letter for anybody, even finding that, near the review, there is also the web site address. The possibility to have a reciprocal link, in this case, is 9%.
To increase your chances of getting reciprocal links with higher PRs, you should consider joining a linking directory. This can be achieved by exchanging links with other websites of similar content to your own. A great example of a linking directory is:
o http://www.MyLinkMachine.com
Another great resource to achieving higher PR for your website is to submit articles to article directories. You can include a link to your website in your article and the resource box. A great directory you may want to consider to submit your articles is:
o http://www.MyContentBuilder.com
If you are looking for a faster and easier way to submit your articles, a great resource is an automatic article submitter. It will submit an article to over 30 directories in a half an hour. To watch a video on how to do this, go to:
o http://1trac.com/dt/t/Article_Submitter_Video.php
Both Lindsay Glass & Karianne Kline are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Lindsay Glass has sinced written about articles on various topics from Internet Marketing, SEO Search Engine Optimization and SEO linking. Known as the "Online Celebrity Producer," Lindsay Glass helps her clients tell their stories in the online world. Lindsay began freelance writing in 2000 and soon after launched her own PR firm that thrived by offering an in-your-face "Guaranteed PR" that. Lindsay Glass's top article generates over 720 views. to your Favourites.
Karianne Kline has sinced written about articles on various topics from Internet Marketing, Site promotion and SEO Articles. Karianne Kline is a Graphic Design student currently attaining her Associate's Degree. She is also learning the other end of the spectrum in Marketing and SEO. You can learn more about what she does by visiting. Karianne Kline's top article generates over 590 views. to your Favourites.