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[S1118]Submit Site To Search Engines

by Shirleya Kelly, Shi

I wrote this article to help you understand a little bit about how search engines work.

Search engine marketing was once the gold rush for online customer acquisition. When the internet was much smaller and search engine rankings was easier to come by, a business could earn top ten ranking and free traffic quite easily.

Today, through, competition has skyrocketed, and ranking in the top ten for leading search engines within the chosen keywords or phrases can be next to impossible. Additionally, search engine algorithms or the criteria they base relevancy against, change as frequently as once per month.

As a result, developing a website that meets the criteria for superior ranking results is the same as chasing a moving target. In any regard, the basic foundation is important in internet marketing today and why search engines are pay-per-click driven, discussed in detail in my book “The Newbies Guide To Internet Marketing.”

Portal vs. Search-Only Sites

Search engines have two basic styles - portal and search box focused. http://Yahoo.com is a portal site, along with http://Netscape.com and http://MSN.com. These engines, sometimes called directories, offer search, news, mail and other user features to encourage repeat visits and visibility.

Other search engines offer nothing aside from a search box. http://Google.com, http://DMOZ.org and http://AltaVista.com are search box based engines. Each time one searches these engines, he or she receives a listing, often many pages long, of relevant results listed according to their relevancy algorithm.

In either search style, results depend on inclusion within the engine's extensive database, some using human edition and others fully automated, some requiring paid inclusion and others free. Results listings are called SERP's or search engine result pages.

Search engines began in the early 1990's to organize the growing online information sources. Since then, search engines have become one of the leading avenues for online business marketing. According to the Internet ranking source http://Alexa.com, Yahoo is the most visited site on the Internet, reaching an average of nearly 270 billion users, Google reaches an average of almost 150 billion users each day. Lycos averages nearly 5 billion, Netscape averages 4.3 billion and Alta Vista reaches nearly 5.5 billion users per day.

Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and print direct mail advertising.

Not all search engines are created equally. Each database is built on specific classes, such as visitor quantity, professionalism, search quality and target audience. The higher regarded search engines return the most relevant results and compile the most comprehensive resources for any given search. In addition to the all-inclusive search engines like http://Yahoo.com and http://google.com, other location or industry-specific search engines specialize in sites of interest, such as bed & breakfast, restaurants or art galleries. These are smaller, but offer more niche industry or geographic-based results.

Search engine marketing is tiered, each level offering a distinctly different service that the next. At the most basic level is search engine listing. Listing refers to registration in any given database. This does not guarantee ranking in the top search results, but does obtain consideration.

The next level up is search engine optimization or improving a website based upon current search engine algorithms - what they seek, how they label relevance, who they place first.

Search engine placement and positioning refers to particular rankings promise for given search terms or keywords. Because most people who search pay attention to the first three pages, if not the first page only, search engine positioning generally aims for top ten placements in the largest search engines. It's one thing to be included in a database and another thing completely to actually be found among the millions upon millions of searchers reading only the first few results.

Keywords

To rank relevantly within search engine results, each website must be considered relevant to a particular search algorithm for a given keyword or phrase. Keyword selection can be a challenge to both experts and neophytes. While anyone can come up with various words that may be used when searching for their product or service, these words may not be the ideal mix for search engine ranking. Why? If a marketer chooses a popular keyword phrases, he or she and a million other businesses compete for top placement. Top SERP placement is dense, searchers typically giving up after the first three pages. To succeed, one must use relevant keywords that are not being used by everyone else and that are searched for quite often. This may include misspellings and other alternative data. After finding relevant keywords and phrases, the results must encourage conversion or success based on each business' criteria. For example, while it may be possible for a DVD rental firm to get top listings under the search criteria “free DVD rentals”, the person who visits is looking for free merchandise and will leave if its not found.

For optimal search engine rankings, a page will be optimized for only one to two popular but non-competitive keywords or keyword phrases.

Needless to say there are far more aspects to marketing to search engines than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to design a website that is search engine friendly.

Article Summary:

Search engines are the #1 tool people use when shopping for products, services or information online. Properly promote your site to search engines and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it's full potential.

Don't give up! If at first you don't succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don't set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn't happen overnight.

So, Good Luck, Make Money and Have Fun Doing It - Shirley Kelly

There are some definite steps that can be taken to speed up the process of getting indexed as well as proper domain name registration. I am going to give a quick outline here on how to go about this step by step using the latest tactics to your site indexed in hours instead of weeks.

The first thing that you have to do is be sure that you have a viable domain name; by viable I mean one that will make you money. It's cool to have your own name as a domain and I recommend that everyone do it, but that isn't generally going to make you money unless your name happens to be Bill Gates or Warren Buffet.

It is absolutely crucial to choose domain names that contain the keywords you want to rank well for. It blows by mind how people will use abbreviations and such and expect to get good rankings easily. If you are doing a site on articles, the keyword articles should be in it like 500articles.com. This research is crucial, to see the tools I recommend seeing my resource box at the bottom of the article.

Secondly, when you build your site regardless of whether it is a static site or a blog your title needs to have your main key words in it. So be sure that your site does not say, ?Welcome to Homer's website? or whatever, get my drift?

If you are doing a website on karaoke for example, your title should have words like karaoke, karaoke music, karaoke songs, etc. Only put in the top four words that you want to rank for. This is a mistake I see made daily. Either there is no relevant title at all or the title is stuffed with so many keywords that it is watered down and will never rank well. For the exact way that your title should read, contact me or see more at the link below.

In order to be indexed quickly you have to let the internet world know that your site exists and you need to do it in a rapid fashion. Once you have your site or blog up and have content of some kind on it you need to be getting attention to it.

I am going to let you in on a secret here that many people are not taking advantage of and I have tested it with no other method of promoting so I know it works. If you haven't heard of tag and ping then you need to listen up. Tagging certain keywords is one of the fastest ways that you can get your site listed. If you aren't doing this you are wasting precious time.

I will give you an example without giving away the name of my site. I just put up a Wordpress blog on July 7th in a fairly high traffic niche. I wanted to test the method I am speaking of so I did no article marketing like I normally do, and didn't even put any regular content on it. I used an automated blog posting tool and set it up to post ?quality? RSS feeds on my topic.

Now, pay attention because it is what I did next that is crucial. I put technorati tags in the tool for keywords I wanted linking to my site. I set for the initial posting of four times a day, it was indexed by Yahoo and the Google blog search engine within two hours and in Google's main index the next day!

Now that I know for a fact that this works I will begin my normal method for driving traffic which is writing articles and submitting them to all the major article directories. I highly recommend Article Marketer for this. It is not expensive and it makes it simple for you to submit your articles to thousands of ezine and article directory owners.

This is not a difficult thing to accomplish and if you are serious about your internet marketing business there are certain tools that I think you cannot be without. Some of them are brand new and have just come out that have made my life a lot easier and have saved me a ton of time allowing me to build more sites and write more articles. I am willing to share the names of those resources with you, so take advantage of it.

Article Source : The Benefits Of Computers

About Author

Both Shirleya Kelly & Gregg Hall are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Shirleya Kelly has sinced written about articles on various topics from Personal Desktop, Computers and The Internet and Search Engine Marketing. . Shirleya Kelly's top article generates over 8100 views. to your Favourites.

Gregg Hall has sinced written about articles on various topics from Lingerie, Desserts and Mortgage. Gregg Hall is a consultant for online and offline businesses and lives in Navarre Florida. Read the rest of this article and get tips at. Gregg Hall's top article generates over 3350000 views. to your Favourites.