Until recently the only way to really get your products out under the noses of the buying public, short of spending a fortune on promotional tools and pay per click advertisements, was to continually submit your site to the search engines and make your site search engine friendly in the hope that your site will climb the rankings and finally show within the top results.
Recently all this has changed, and the change has arrived in the form of what is being termed, The Search Sub Engine.
What is a search sub engine and how can it help you to increase your traffic and in turn your sales without destroying your advertising budget, and does it really work.
A search sub engine allows you to list your site for a set period between 1 and 28 days and during that time your listing will gradually approach the top search results for your particular search category. This has never been, and probably never will be possible with the standard search engine, so immediately an advantage can be seen with this alternative method, but is it cost effective and will it generate the visits to your site which you can then convert to sales.
The simple answer to that question is yes. If we look at the search sub engine in more detail we can see how it works and why it will be advantagious to your marketing efforts and the all important prospect of more sales for your advertising dollar.
Search sub engines categorize your site in an area which best describes your content and or product. This in turn makes it easier for anyone searching for your product or similar to actually land on your site, unlike standard search engines, where if your listing isn't within the top results the likelihood of your site being discovered is minimal.
You list your site very much like you would list a product on an auction site and there are various tools which allow you to promote your site above those of other users, such as, highlighting your listing, use of bold text and subtitles.
When a visitor searches your listing they are taken to your landing page where you have the opportunity to grab the attention of the visitor and sell the benefits of your site and your product. Included on the landing page is a direct link to your site, so you effectively have two chances to make that all important sale.
When a visitor searches the search sub engine they do so in various different ways, all of which could direct them to your listing. They can search in the conventional way using keywords and phrases, by listing number, category, or your user name, each option allows you that extra important chance to convert the visit to a sale.
Other benefits of the search sub engine are the inclusion of a hit counter on your landing page enabling you to keep track of your unique visits, judge the effectiveness of your sales message and change the message accordingly if the desired results are not being achieved.
Benefits which at first may not be apparent are, the search sub engines do not allow any outside advertising which means, no Adsense, no Adwords, no banners which in turn means no distractions for the visitor. Also to keep everything fair for all, it isn't possible, unlike the search engines, to buy you way to the top, which promises to finally give everyone an equal chance of promoting their wares without the big boys snatching all the prime positions.
Obviously with this being a new system there will be a growth period during which time the system will not be functioning to its optimum level, simply due to the fact that it is new and not presently widely used by the surfing public or site owners. This can be seen as either your opportunity to test for free what promises to be a very effective future marketing tool, or you can dismiss it as just another program that promises but doesn't deliver.
My view is that we should give the search sub engines the benefit of the doubt and take advantage of another marketing tool, and a marketing tool which looks set to become a major weapon in our ever increasing need to rise above the rest of the competition and make some sales.
And, what better time to take advantage of this promotional tool than during its initial growth period when the best deals are always to be had by the well informed and forward thinking site owner.
You have approached your fiends and family as all Networkers should, some have taken you up on your offer, some haven't. You haven't got a list to promote to and now you're firmly stuck, you've paid your money and are probably on a monthly membership, so at the very least you need to make your subscription.
This all seems such a long way from the high hopes you had when you started, but the reality is beginning to bite and you can't see a way forward.
You have exhausted all the advertising methods you know about and you simply cannot afford a pay per click campaign.
Now it's time to use the Search Sub Engine, or should I say, why didn't you try the very best from the very beginning.
Search Sub Engines are the latest and best yet way to build your downline. You can showcase your business to the very people who are out there searching for an opportunity like yours, and the Search Sub Engine allows them the chance to find you.
When they do find you, it gives you the chance, not often seen on the Internet, to build a local downline along with an International downline.
Having been in Network marketing for many years in the 1990's and been relatively successful, there ar a few thing I learned that stands out above all the others.
That was, keep your downline close, keep them motivated, and show them how to duplicate your success or actions. This can be very difficult from a distance learning, Internet perspective but the Search Sub Engine can and will make a major difference in this vital area.
When someone joins your downline the very first of their many requirements from you is your help. You sponsored them and as such you are now responsible for helping them to become successful. And the best way you can do that is to inform them of the very best forms of advertising, and if you can give them the best for free then you're on to a winner from the start.
Search Sub Engines allow you to post your listing on a local, National and International level. What this means to you is, you can build a team around yourself from opportunity seekers who are local to you. The backbone of your business is your immediate downline and if you can now meet and discuss strategies it will benefit everyone as well as serving to keep them motivated.
Your success in MLM is all down to how dedicated you are to ensuring your downline know exactly what they should be doing and motivating them to actually do it, and you can achieve this much more efficiently if you can meet face to face regularly with your group.
I am not saying that National and International members aren't good for your business, that would be a crazy statement, but if you can build your business into smaller highly motivated groups and encourage your downline to do likewise you will build the foundations of a great business that will pay you handsomely for many years.
Your success is measured by one thing, and it's not the money. The money will arrive when you get everything else right. Your success is dependent on the success of your downline and you should be focusing all your efforts to ensure they are successful.
Build good strong foundations to your business, using strategies that your downline can easily duplicate. Inform them of every single method you use to build your business and make sure they are also using these ideas. Keep in regular touch with your downline and if possible have regular group meeting to discuss strategies and to keep them motivated.
Start by informing them of the most productive forms of advertising, free or paid for. Of course, ensuring you have tried and tested it first and the best form now available is the Search Sub Engine.
Give it a try, it's free and effective. it places your opportunity under the very noses of the people who are actually looking for business opportunities. A never ending supply of eager and willing new recruits for your business and it's free.