Print Article for : The Internet Yellow Pages

Your Online Guide » Guide to Finance » How To Handle Finances

[T542]The Internet Yellow Pages

by Grojan Fabiola, Gro

The Yellow Pages is a concept that spread around the world with the speed of light, since 1886 when it was first created. This business's telephone directory is categorized according to the services or products provided, in alphabetical order. The concept had a powerful impact on people, for they could find all the phone numbers they needed in one book, from house- cleaning services to hotels and restaurant phone numbers.
Another advantage of this directory was that every geographical area had its own phone book.

However, nowadays the yellow pages are not as popular anymore as a new concept has arisen: the online business directory. Using the Internet is faster and easier, so most companies decided to use web sited instead of traditional directories. Houston Pages is one of them. If you live in Houston and are in need of a lawyer, then you can easily find more than one thousand Houston attorneys in just a few seconds. Using the online yellow pages is very simple and very quick. Just imagine you are in need of a good lawyer and unfortunately you do not know anyone. With a simple click, you can find as many as one hundred and thirty- one pages of Houston attorneys and start making calls.

Moreover, because yellow pages are a very well defined concept, if you are in need of a particular attorney, then you only have to search for a specific category. For example, if you were arrested for DUI, then you need an attorney that specializes in this infringement of the law. Instead of endless searches for these particular types of lawyers, you can simply access the Internet, choose the category you are interested in and you will find at least twenty Huston DUI attorneys ready to handle your case.

Using the online Houston pages is very simple and you can access them anywhere, as long as you have access to an Internet connection. If you need a layer's advice, if you need court representation or any law consult, Houston attorneys are just seconds away. You can use your PC, your mobile phone, your laptop to access the Internet in just a few seconds and thousands of Houston attorneys will be available to you. It is much easier than carrying a phone directory around with you at all times or making endless calls to find good Huston DUI attorneys. Online yellow pages make your search a lot easier and guarantee best results.

All the important law firms understand the power of the Internet and of yellow pages and they want to use this power to their advantage. Therefore, there is little wonder that all good Huston attorneys and Huston DUI attorneys will list their number on the online yellow pages. The Internet is indeed a very powerful tool and no respectable law firm can miss out on the opportunity of taking advantage of it. Whenever people need a lawyer and they have no family members or friends who practice law, they will probably try to find one using the Internet. In this case, the best place to look for Houston DUI attorneys or just Houston attorneys is online Houston pages.

First was the telephone. Once Alexander Graham Bell got it working, it spread like the southern kudzu vine. In less than two years after the first "Watson, come here I need you" conversation, there were enough telephones for a "central office" and someone to connect and disconnect the callers (1878).

The fastest growing of the new Bells was the New Haven Telephone Company (Connecticut) There were enough people "on line" to cause them to publish a little white card with the names of all 50 subscribers. The headings were divided into four sections:residential, professional, miscellaneous and essential service listings. Thus, the first telephone "book"

Early directories only listed names; numbers were not needed because operators made the connections for each caller.

In 1886, when Reuben H. Donnelley established the first classified telephone directory advertising, he helped create an entire industry that we know as the Yellow Pages.

No one knows for sure how those pages turned yellow. They didn't start that way. Legend has it the printer ran out of white paper in 1883 and rather than wait weeks for a new shipment, used yellow.

Then followed research that showed that black type on yellow paper combination was the easiest colors to read, other than black on white.

For the most part, the Yellow Pages were the exclusive monopoly of the RH Donnelley and the telephone companies.

Then came deregulation and publishers found that selling a second, or third or fourth, book of yellow ads be very profitable.

The "new guys" are usually cheaper.It is estimated there are now over 2,300 independent yellow page type directories produced by 250 publishers in the nation, with the largest independents being Yellow Book and TransWestern Publishing.

In Los Angeles County alone, there are 135 phone books from different publishers and in several languages.

The Yellow Pages industry accounts for more than $14 billion in annual advertising sales.

Which book do you buy? More than one? Depends. If you don't go with the phone company's book or the two big independents, look for books with lots of ads. Research shows we use directories loaded with content. The more ads a directory has, the more usage it receives.

Article Source : Pg. 329

About Author

Both Grojan Fabiola & Big Mike Mcdaniel are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Grojan Fabiola has sinced written about articles on various topics from Home Improvement, Information Technology and Estate Planning. For more resources about or even about. Grojan Fabiola's top article generates over 1830000 views. to your Favourites.

Big Mike Mcdaniel has sinced written about articles on various topics from Advertising Guide, Business Cards and Marketing. . Big Mike Mcdaniel's top article generates over 12100 views. to your Favourites.