It's interesting...why do people insist on putting their name, or their company name in the business card display headline?
The answer is simple...ego.
You should treat your business card as a mini advertising billboard...and most certainly have an ATTENTION GRABBING headline on the card! Imagine this....
Imagine if everytime a business leased out one of those advertising billboards, they put the name of the business owner in the headline? EG. Do you think potential buyers will actually remember what the advertisement says? Lets say you owned a business card printing service , and your name is J. Smith" would reel in more attention from passing cars ... would your roadside billboard look better if it said "1000 Free Business Cards if You Call and Mention this Billboard", or would you think "J.Smith" would reel in more attention from passing cars" would attract more sets of eyes?
So why not put a nice BOLD headline that gets attention onto your business cards as well? Let me give you another example as to why a headline is important.
EG. Picture yourself reading through a newspaper, don't you normally look for a headline, or sub-headline that catches your eye? How about if you read through, and all the headlines you read where the authors names who wrote the article??? Now that would be one BORING experience!
I'm sure you get my message now. Make sure you really think about what it is you're selling...then do this....... Put yourself in the buyers shoes! If you were interested in the product that your selling, what would you want to know?
EG. If your selling advertising ... should you have "J.Smith" would reel in more attention from passing cars Advertising" in the header, or would a better option be "Highly Targeted Advertising Campaign That Guarantee Results" in the headline, or should you have "Cost Effective Advertising That Will Pull Leads Like Crazy!" Obvious which one's a better headline right?
Here's another tip that you should be VERY careful NOT to do...
Tell me, which of these two headlines do you think worked best for a steakhouse restaurant...
1) "Great Steaks, Half the Price"
2) " Ladies, Watch Your Man's Face Light Up When He Bites Into One of Our Juicy Steaks!"
Answer: #1. Why? Because you just knocked out half of your audience by addressing the headlines to ?Ladies?. Mmmmm...
So there are techniques that are sure to bring you more customers in less time.
You probably had a professional business card printing company to help you produce a batch that best reflects the kind of image you would want to be identified with. In fact, your business cards were so great that you have already finished half of your stack distributing them to potential clients and associates.
But what about those you receive in return? Obviously, with many functions and so many people you meet everyday, I know that you have your own cards to collect from other people. So what do you do with them? How do you keep the business cards you get from your clients?
If you were like me, I know you make an effort to organize them in such a way that you could easily get the contact information you need anytime. Instead of letting them clutter your desk top and strewn all over your space, I hope you do have an effective filing system to help you organize your stuff.
From old school to the trendiest filing system, there are two ways you can effectively organize those cards that have been handed out to you.
First, you can do it the old school way and have a card file to keep your cards. You can always get these boxes and filing containers in gift shops and stores. They have dividers which are separated alphabetically so you can arrange your stack by alphabetical order.
Then there’s the computer file. You can always have a file or document made where you can input all the information and details, and then save it.
When organizing your stack, be sure to rank your business cards according to what is the most important to the least. Learn to separate your cards into (1) those that are likely to deal with you, (2) those you would want to follow up, and (3) those whose information you would want to have immediately when you need them.
How you alphabetize your cards also depends on how you would want to remember your information. Whether you want it according to the company’s name, or the name of the person you’ve met, or even by the business they’re in, always make it a point to have your file according to the easiest way you can find them.
Finally, be sure to divide your leads according to what you need to keep and what you can throw away. The latter you can always file somewhere else because you’ll never know when you’ll need their business in the future.
Both Dean Cowley & Janice Jenkins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dean Cowley has sinced written about articles on various topics from Business Cards, Business Cards and Home Based Business. Dean Cowley has a huge following of business owners from right around the globe who wait with anticipation for his next marketing move. His has been leading the way for over 5 years with his cutting edge ideas. The current business he's involved in has be. Dean Cowley's top article generates over 27100 views. to your Favourites.
Janice Jenkins has sinced written about articles on various topics from Business Cards, Brochures and Marketing. For comments and inquiries about the article visit: ,. Janice Jenkins's top article generates over 550000 views. to your Favourites.