Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? And you do that by creating a thread of curiosity and or surprising information that keeps your prospects on the edge of their seats. There are various ways to do this, for more detail visit www.sales-letters-creator.com but today I'm going to show you three simple things you can do right away to make your sales letter more riveting.
1) The 25% Rule: Simply stated, if the first quarter of your sales letter isn't absolutely compelling and interesting enough your sales letter will bomb. So here's what you do. You craft an irresistible benefit laden headline and subhead that pull people into the first sentence of your body copy. You write the copy in such a way that to complete the thought forces your audience into the next sentence. Next, your first paragraph will naturally flow into the second paragraph and then into the third and so on. The trick again, is to write the copy in such a way that you're using stories, case histories, for more detail visit www.sale-trigger-generator.com testimonials news or even descriptions that take several paragraphs to write. Then you break this huge block of copy up into multiple paragraphs. As a result, the first 25% of your sales letter should become riveting.
2) Sentence Enders: At the end of key paragraphs you can add a special sentence that beckons your prospects to read into the next paragraph. Here are several examples: "Stay with me." "Let me explain." There's more." "What happened next will surprise you." "I was blown away by what happened next." "Now here comes the good part."
3) Preview: Have you ever noticed on talk radio or on various news programs that the announcer or radio host will give you a preview of what's to come in their show in order to whet your appetite to know more? You can do the same thing throughout your sales letter. Note this technique is closely related to Sentence Enders. Here are a few examples. "As you read on, you're about to discover how XXX can boost your sales by 30% to 400% in just 7 short days." "I'm going to reveal my magic metabolism secrets that can peel off 20 lbs within 30 days time. "By the time you finish reading this eye-opening letter you will know how to take these three fighting techniques and stop any attacker foolish enough to get in your face."
Here's the bottom line. You must keep your prospects focused on your sales message. If your sales letter is like most people's sale letters - boring - no prospect will take the time to read it and as a result you won't get sales. Use these three techniques and try inventing some of your own to keep your reader focused and riveted on what you've written. Build suspense in your sales letter. As if you're constantly dangling a carrot before them. Do this and you should see your sales boost.
A general rule of sales letters is to keep them as short as you can. But of course we aren't dealing with general sales letters--we're dealing with a very specific type of sales letter, one designed to be viewed and read online. And that brings with it some additional rules in order to ensure that your sales letter not only works at converting readers into customers, but that it functions within your website while taking into account all of the possibilities available on the Internet that traditional sales letters aren't capable of.
One of these advantages is the ability to delegate parts of your content to different parts of your site. In traditional commerce, your sales letter is your one chance to tell potential customers everything they might need to know about your product. One of the advantages of the Internet, however, more visit to :-www killer-salesletter.comis that you have an entire website's worth of space to convince people of the merits of your product by whatever means necessary. (Bearing in mind the limits we imposed in the chapter on basic site design, of course.) But that greater freedom imposes a greater responsibility on you to decide what you should include in your sales letter and what you should leave out. A lengthy testimonial from a satisfied customer might make a crucial difference in making the sale, of course--but do you really want to make all of your customers read through a 600-word product testimonial in order to get to your final call to action? Conversely, you might be able to write several pages' worth of information about the new compression technology in your new digital video playback software--but shouldn't at least some of that go into your sales letter?
A simple rule you can use to resolve these problems is this: make sure that any lengthy (but persuasive) section of your sales argument gets a page to itself. But at the same time, you should at least touch on that information in the sales letter in as brief and as persuasive a manner as possible. For example: one of the selling points of your graphics software package might be its intuitive, attractive user interface. You should show off that interface by including a detailed gallery of screenshots or videos, more visit to :-www web salws letter-superme .com allowing your customers to see for themselves what your product has to offer. But you should also include in your sales letter a mention of this interface: "What's more, Foo contains one of the most intuitive user interfaces currently on the market: in just sixty seconds, you can learn all you need to know about how it works, giving you the edge you need to create dynamic graphics."
This rule holds true for any product: if you're selling art, mention some of its most prominent admirers in addition to linking to their testimonials. If you're selling soap, give your customers a picture of it in action and mention its lathering power in your letter. This not only reinforces the selling points that you want to make, but it ensures that if your readers just proceed directly from the sales letter to the purchasing decision without taking advantage of the rest of your site, you haven't left out any of the arguments that allow them to make that decision in your favor.
One more practical formatting issue brings back the question of building and coding your website. A long sales letter can bore your readers, yes, but it can also make your carefully designed site look terrible on any browser by spilling the text over your images or out of your frames.
This is going to be a problem that you and your coder will have to work out as part of the overall design and coding process, so make sure to get your first useful draft of your sales letter to your coder early--and make sure that you know how to cut it down, rearrange it, or otherwise allow it to fit comfortably into your site design if the need arises. (And one minor technical point: if you write your sales letter in a word processing program like Word or OpenOffice, you'll have access to formatting options like bold text, italics, different fonts, or even colors.
Be very, very careful about using these, because they often don't translate well from your word processor to your website's HTML file, and can in some cases even create additional charges as your coder tries frantically to incorporate your formatting decisions into your site's actual code. Changing the formatting is often a crutch: weak writers change the style of their fonts or text in order to achieve effects that their words alone can't achieve. Save yourself some trouble: keep your text simple and free of formatting tricks. Your coder will thank you--and your sales letter will be better as a result.)
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