Nowadays, we communicate more and more through email. We use Email communication to write something to friends, relatives, colleagues or clients. Whoever the recipient of your email, it is becoming very important that you write email effectively. As you know, by writing effective email, you can save your time, other person's time and you can win more trust & confidence from the other end.
Give Reply of Email As soon as Possible
More and more people contact each other through email. Even if they mention directly or not, they expect prompt responses. One of the study by Jupiter Research indicates that 35% of customers expect a reply within six hours, an additional 55% expect a response within 24 hours. Though many people focus on response time, content is just as important. The same study indicated that lack of a thorough response (45%) will cause on-line customers to view a company negatively when considering future purchases.
Learn the art of writing Email
Poorly crafted emails will generate additional emails back & forth, which potentially eating up more of your time. Worse, they can drive unnecessary calls to your most costly channel – your phone. And at that point, customers are bound to be angry and frustrated.
Here are some tips for writing email responses that are both thorough and appropriate:
1. Format your response so that it's easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.
2. Make sure the subject line is concise and meaningful to the recipient…not just a generic
"Response from Marketing Team" But also be careful that it doesn't look like spam.
3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.
4. Be brief. Use as few words as possible to convey your message. More is not better when
it comes to email. An email is not perceived as an electronic letter.
5. Use simple, declarative sentences. Write for a third or fourth grade audience,
particularly if you're creating templates that are sent automatically. You do not know the
education level of your sender or the sender's level of comfort with the English language.
6. Be sensitive to the tone of the original email. If the sender is upset because of an error on
your part, acknowledge the error. Clearly state what you are doing to correct the situation.
7. Make sure you answer all the questions posed in the original inquiry. A partial answer
frustrates the sender and results in additional contacts. It also makes the company sending
the response look inept.
8. Make it clear what actions you will be taking next and when the writer can expect the
next contact from you.
9. Don't ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.
10. Don't just tell the sender to go to your web site. In many cases, they have already been to
the web site and couldn't find the answers they were looking for. If you want them to go back to the web site, provide a direct link to the exact information the reader needs.";
Ebook is the buzzword of today and it is fast becoming a potential marketing tool for your products and services. Creating an ebook is easy and inexpensive and, if promoted well, it can catapult you to the zenith of money and fame. Examples are aplenty of authors who have scripted their way to success through publishing their ebooks. The reason why some authors are more successful than others lies in the methods they follow. Here are some tips that can be useful if you want to become a successful writer.
Compile your articles:
Believe it or not, most visitors tend to visit your work more and more when you show them the compilation of your best articles. The compilation helps augment the traffic to your site and therefore, you will have higher chance to sell your products and services. Try to include useful information in your articles that will catch the fancy of your visitors.
Offer sample chapters:
The best way to make your ebook famous is to offer your visitors some sample of your chapters that are a part of your work. When you let the visitors taste the magic of your work through samples, they will be tempted to subscribe to your ebook. Samples often work wonders for your sale.
Submit to directories:
If you submit your ebook to many directories that allow visitors to download ebooks, you can increase the number of your subscribers. Ebook directories act as potential tool for increasing the number of your visitors.
Let them share:
Many successful writers often allow their subscribers to share ebooks with others. This can be easily done by allowing your visitors who download your work to pass them to their friends and other visitors who could be interested. You can also let your ebooks to be rebranded with the help of a link to your visitors` website or affiliate program.
Use it for affiliate program:
Tell your visitors that if they sign up for your affiliate program, you can allow them to use your ebooks after rebranding to promote their site with their new affiliate URLs. This is a great way to attract potential visitors to your site as your existing visitors will definitely talk to others about this great opportunity and encourage them to buy the same ebooks as well.
Offer ebooks as bonus:
You can increase the volume of your sale by offering your ebooks as bonus to your customers. It will not only increase your sale but also add to the credibility and value of your products and services. On the other hand, you can use them to promote back-end products.
Sell the reprint rights:
You can sell the reprint rights to your ebooks to people who are interested in buying and would like charge money for it. When you sell visitors the master reprints rights to your ebooks, there is a mutual benefit. While your buyers enjoy the privilege of selling the master reprints to others, you increase your profit to a great extent.
Selling ebooks is easy if you follow these techniques. However, you should also give importance to the subject matter of your work as well. If you write on topics that are of popular interest, you have won half the battle. A little bit of research is required if you want to know what people are now searching for.
Moreover, you should always remember that you should make your ebooks really accessible. Put them where successful authors are placing. This is why marketing of your ebook products is vital. Once you devise well-planned strategy for your promotion, implement it and you will definitely achieve positive results.
Both Ankurpatel & Santosh Kumar Mishra are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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