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by Aaron O'Moore
How your website ranks in the search engine results pages for relevant keywords and search phrases will have a dramatic impact on the financial viability of your website. Optimizing your website to maximize it's page ranking for important search terms and keywords can bring significant numbers of visitors to your website. The most important factors that determine how your web pages rank for search phrases and keywords are:
1. Longevity Increases Your Page Rank Generally speaking, the longer a website has been posted on the internet, other things being equal, it's ranking will be better than younger competing websites. Some search engines algorithms give a lower page rank to new websites until their content has proven worthy of inclusion to the search engine index. It can take up to eight weeks for new websites to be listed in the major search engines.
2. High Quality Inbound External Links Increase Page Rank The more external websites that link to your website and the more popular those websites linking to your website are, the higher your page rank will be. If your website has a lot of links from other websites that are relevant to the keywords and phrases people use to search for your website, the higher your ranking will be. Not all external inbound links are created equal. A link from the most popular website in your category will increase your page rank more than a link from a popular but unrelated website. New web pages found by search engines indexing an external website tend to rank better than those deliberately submitted to search engines.
3. Higher Keyword Density Increases Page Rank Search engine algorithms use the keyword density of your content to determine how relevant your site is for a given keyword or search phrase. Generally speaking, websites with a higher keyword density will rank higher in search engine results pages. Meta tags are data included in the html code specifically to tell search engines what the page is about. Poor Meta tag selection and placement can adversely affect your page rank. Meta Tag data is less important today than it was in the past.
4. Relevant Page Title and Meta Tags Increase Page Rank One of the most significant factors that can effect your page rank is how relevant your page title is to the search keyword or phrase. Page titles that include the keyword or search phrase rank higher.
5. Poor Website Structure Can Reduce Your Page Rank Search engine algorithms look at the structure of your website to determine its relevance and importance. The text used to link webpages within your website domain and the relevance of those links can effect your page rank. The text used to link to external websites also affects your websites ranking.
6. High Quality or Popular Content Increases Page Rank Search engines are in the business of providing high quality and relevant information to their customers. The higher the quality of your content, the more popular your content, the more people will visit your website, the higher your search engine ranking. In the long run it is the quality and popularity of your content that determines your websites ranking in search engines. The more hits your website receives, the more popular it becomes, the higher your search engine ranking will be.
7. Hit Popularity and Frequency Increases Page Rank The more website visitors your website receives relative to competitor websites, the higher your page rank. Offline advertising and pay per click advertising can have a positive impact on your search engine ranking. Providing new relevant content keeps people coming back to your website on a regular basis.
8. Keyword Relevant Domain Names Increase Page Rank. Other things being equal, a website with relevant keywords in its domain name will rank better. Having an inappropriate country specific domain name may also affect its search engine ranking with some country specific search engines.
9. Effective Viral Marketing Increases Page Rankings The more visits your website receives relative to competing websites, the higher it will rank in the search engine results. Viral marketing strategies can increase the number of visits your website receives and therefore can have a positive impact on your page rank. Uploading a video about your business or product to YouTube or Google Video can bring a significant amount of traffic and increase your organic search engine rankings.
10. Good Keyword Selection Increases Page Rank. Keyword rich content containing carefully researched and selected keywords and search phrases maximizes the number of visitors received. Keyword demand and supply analysis maximizes visitors from search engine searches and increases page rank for those selected keywords and search phrases.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what keywords people search for. SEO efforts can involve a website's coding, presentation, and structure, as well as solving problems that could prevent search engine indexing programs from fully spidering all website pages. Other efforts may include adding unique content to a site, ensuring that content is indexed by search engine robots, and making the site more appealing to users. Knowing the relationships between search engine companies, i.e. who feeds search results to and from each other, can improve search engine marketing efforts. Search engine optimization is a specialized field requiring expert knowledge and skill. A SEO Consultant can add significant value to your business by applying internet marketing strategies to increase revenue and profits to your business. Internet marketing consultants can design a web based sales presentation designed to maximize sales leads and sales conversions. To see a demonstration of a web based sale presentation goto:
Aaron O'Moore is the CEO and Principal Consultant for InfluxWebsitePromotions.com. He is also the principal consultant for YourThinkTank.com a firm of Accountants and Economists specializing in Business Strategy and Six Sigma business improvement. For more information goto http://InfluxWebsitePromotion.com