Color-spectrum therapy has been popular since the days of antiquity. In Ancient Rome, the healer Pleneus recommended precious red stones to stop bleeding, while in China, healers cured stomach discomforts by gently massaging the patient's belly with the yellow color. In Western society, notions such as these have given way to the scientific understanding of light as electromagnetic energy, and of color, as being determined by its frequency. The possibility that the energy of light could interact with and affect a living organism motivated modern color-spectrum therapy, which became popular in 1877 when Englishmen Dawns and Blunt discovered the ability to cure rickets with ultraviolet light. Here the scientific explanation is that ultraviolet radiation (which is a component of sunlight) enables a biochemical reaction in the skin that produces vitamin D, and thereby correcting the vitamin deficiency that causes rickets. It is also known that a specific kind of depression associated with the dark months of winter (called seasonal affective disorder) can be alleviated by exposure to a suitable artificial light source that mimics sunlight. Exposure of the retinas to this light seems to be important; the therapeutic mechanism may involve brain chemistry (neurotransmitters) affected by this exposure. Thus, there is at least some scientific basis for the idea that light can improve a person's health and well being.
Within Eastern healing traditions, there is also a chromatic interpretation of the chakras and human energy system, in which each chakra is associated with a certain characteristic color, and that the exposure to certain colors can have a health-enhancing effect. Kirlian photography represents an attempt to bring the detection of these colors beyond the subjective realm of intuitive healers into reproducible scientific methodology. Currently, controversy surrounds the origin and meaning of the patterns produced by objects on photographic films in the presence of high-voltage electric fields. Some people believe that these patterns represent the human energy field, auras and chakras. Others discredit these ideas and offer purely physical explanations based upon gas ionization in the presence of moisture.
Whatever the case, it is now well established that biochemical processes and metabolism in the body and brain are accompanied by electrical signals, which can be detected - for example with electrocardiograms and electroencephalograms. Who is to say that the body's electrical energy is not organized just as matter is organized within the anatomical structures. It is conceivable that refinement of scientific instruments may one day detect and characterize the chakras and associated energy fields that have figured in Eastern healing traditions for thousands of years. Imagine how the Western mindset of 200 years ago would have reacted when presented with the proposition that the human heart and brain produce signals that are now routinely used in standard medical diagnostics.
What is now indisputable - even from the perspective of modern medical science - is that the practices of Eastern philosophy, such as yoga and tai chi, which are informed and guided by the theory of chakras and their colors and energy meridians - lead to health, longevity and well being.
Famous American doctor John Lieberman, after many years of experiments, discovered that while the ray of light passes along the optic nerve, it splits into two parts - one shaft creating the visual image of the object in the brain and the second one affecting the hypothalamus, the organ responsible for maintaining heart rhythm, body temperature, and feelings of joy and fear among others. The brain reacts differently to different light, and with the help of the endocrine system, stimulates the production of various hormones. Orange light stabilizes kidney function and aids in living with diabetes. Green light improves the function of the cardio-vascular and blood systems. Blue light calms the nerves and contributes to reducing depression. Red increases the potency and physical strength, while violet rejuvenates us with the help of hormones of that color, such as melatonin.
All these age-old methods are simple (in fact, deceptively so), easy to perform and very effective. If you can dedicate 10 minutes daily to them, very soon you will feel more energetic, invigorated, radiant and happy.
The colors chosen during the design of a web page are as important as those chosen when we buy our clothes, decorate our homes and even when we plan out marketing strategies. After all, your web page is a virtual extension of your business.
However few people realize the importance of colors and the effects they could have on a website's visitors. It is said that more than 80% of our visual information is based on color, with shape and texture comprising just a little over 10%. Colors influence our physical states, our emotional states and also our mental functions. However when it comes to web design, great care should be taken when choosing the colors featured on a web page. Color Roots The human approach to color is cultural and, perhaps on a deeper level, instinctive. Subconsciously we associate certain colors with certain emotional or mental states. Take for example the color red: traditionally it was always associated with danger, which is perhaps why most warning signs and stops signs are thus colored. However it is also a symbol of love (a red heart) and excitement ('Sale' signs).
But this doesn't apply to all people from all walks of life. The very same red you and I might associate with love, the Chinese associate with luck, joy, vitality, etc. Although the associations here are similar, the same cannot be said when it comes to the color green. Where in the Europe and America we traditionally associate green with jealousy but also spring, safety, go (in terms of a traffic light), environmental awareness and nature, the Chinese associate it with exorcism and use it as a representation of infidelity.
Choosing The Colors of a Website By now you should be aware that your choice of colors should be made with extreme care. After all, offending potential customers or even just using a color that could on some level be associated with negativity could well ensure that potential sales never happen.
The issue becomes even more complicated in terms of online branding. The colors of your logo and your business might be those very colors that some cultures associate with bad things, and it could be that your target market is located within that culture. So how does one solve this problem?
The Color Solution A crucial first step is to do a little research on your intended target market. Find out what colors they respond to positively and avoid those associated with negativity. Once that's done, the only remaining obstacle is using the available colors to the best possible effect. That means creating a color balance that is visually pleasing and one that your visitors will respond to with enthusiasm.
Both Dick Derrick & Justin Jones are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dick Derrick has sinced written about articles on various topics from Nutrition, Alternative Medicine and Yoga. World Renown author, Dick Derrick, has 20 years practicalexperiance combining centuries-old Eastern philosophy andhealing with modern scientific findings to inspire and encourage you to achieve happiness and harmony in your life.. Dick Derrick's top article generates over 720 views. to your Favourites.
Justin Jones has sinced written about articles on various topics from Writing, Web Development and Alternative Medicine. Justin Jones is a famous author known for articles about Website Designing for small business. Some of the popular topics from him are ,. Justin Jones's top article generates over 590 views. to your Favourites.