The idea of putting a carpet out for important people to walk on probably started in medieval times. Because the roads were virtually non-existent, large puddles and pot holes were always present in the path of visiting dignitaries and royalty.
A carpet would be put down on the ground so that these important people would not have to drag their expensive clothing through the mud, or worse materials, which might be in the streets. This is basically the same idea as someone putting their coat down for a princess to walk on.
These practices carried on until the roads were substantial enough to negate the need for such practices. However, with the invention of the passenger railroad, came the resurgence of the idea of placing a carpet for passengers riding the trains.
The New York Central Railroad used to place a red carpet on the floor to direct passengers to their right compartments. It is believed that this was the start of placing a red carpet for important and famous people.
The use of the red carpet in today's society means more things than in older days. Royalty, celebrities and other VIPs still expect to have one of these carpets rolled out for them at social functions, but now there are more meanings to the expression.
The "red carpet treatment" means that something extra special is being done and many businesses use the term red carpet in their marketing ploys to increase the perceived value of their products and services. Businesses also use red carpets on the floors in their buildings to make their businesses seem more expensive and upscale.
Of course, sometimes this works and sometimes it backfires because so many companies are using this method of marketing. For the most part, if a red carpet is used in a place other than for important people to walk on, then it is seen as a poor marketing scheme.
So now you know how the red carpet came to be. It started with the beginning of the road, and has been around ever since. Now the idea of red carpets have dwindled to cheap marketing ploys, except when one is rolled out for VIPs. When used in this way, it is still a big deal. Learning about the story of the "red carpet" and how it has changed over the years is interesting.
When we talk of Cannes Film Festival how Bollywood can be left behind? This time many of our stars were to be a part of it. But for the newly wedded couple Aishwarya Rai and Abhishek Bachchan this was their first festival which they are celebrating together. After getting married, the newly wedded couple Abhishek Bachchan and Aishwarya Rai made their walk on the red carpet at Cannes.
Aishwarya Rai has been a part of this festival for quite sometime. She mainly use to come along with Preity Zinta but this the scenario was different as she walked down the red carpet as Mrs Aishwarya Bachchan along with hubby Abhishek Bachchan, who himself is a renowned Bollywood superstar.
It was the special moment, indeed, not just for the couple but for the entire film fraternity as they made their first appearance together after their marriage which was held on 20th April this year at Amitab Bachchan's bungalow ?Prateeksha?. Aishwarya looked pretty in her silver fish cut evening gown.
But the two gave a royal ditch to director Mani Ratnam at Cannes. They did not stay for their premier of their film Guru despite Ratnam's persistent request. A sources close to filmmaker says that Abhishek and Aishwarya had some other plans and they were flying out the day when Guru was being premiered at Cannes.
Apparently, the couple believes that they are long done with the film and any publicity exercise at this point will not serve any purpose. This is a pleasure trip for both of them and especially for Aishwarya Bachchan as she has made her trip after long time, after marriage. Obviously, she didn't want to think about work. Aishwarya Bachchan has already interrupted her honeymoon for her earlier commitments to a product advertisement.
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