There isn’t a hip hop fan in the world that doesn’t own some sort of a hip hop mixtape. Whether it’s homemade or professional, whether it’s got underground hip hop, gangsta rap, abstract hip hop or old school, there’s got to be at least one somewhere in there (if not dozens) and its presence alone confirms the existence of a tendency that has spanned over four decades and that doesn’t seem to decrease in popularity at all. On the contrary: as the number of tech feats increase, the means of perpetuating this activity also grow.
In any case, ever since the eighties, it became a common practice for an emerging underground hip hop artist or group to use a hip hop mixtape in order to gain appreciation from record companies or simply popularity among potential fans. In this case, the hip hop mixtape in itself would vary slightly from the original mixtape concept, as it could contain tracks from the same artists (even if they’re a mix of some sort), so it became difficult to draw the line between this and an actual album. A way of drawing that line would probably be generated by the necessary production costs, as the tracks on an underground hip hop mixtape would probably be demo versions, without the usual mixing and mastering that come with the normal production of an album. However, just like albums, they would have a large number of collaborations (something common for hip hop in general, for that matter) as well as freestyles and interludes.
Such a mixtape would wither be send to a record company or given away for free at a concert, although they can also be sold, in a less expensive case than the one albums usually come in. Recently, however, the practice of releasing them in mp3 format over the Internet has also become extremely widespread. If they must be sold, this usually goes on in the street or through mail order. Artists often rely on friends and fans to spread the word about the mixtape, as advertising costs are generally as low as production costs, also as compared to a normal retail album. Sometimes, an underground hip hop group may release a mixtape in order to become more widely known, while an artist with an existing deal may do the same thing with a different purpose, namely that of promoting fresh material.
The importance of this practice is so high that it’s been the subject of a documentary, as well as included in several others with a subject somehow related to underground hip hop. Although it’s essential for the industry on the overall, large record companies regard it as bootleg or pirated material.
It has become very common that when you walk down the streets of the urban area, you are sure to find that every teenager, or grownups, or children are sporting their own sets of the hottest urban fashion clothes today. Hip hop fashion has changed significantly since its revolution, and today it is a prominent part of popular fashion as a whole across the world and for all ethnicities. Although Hip Hop fashion has been on the demand for many years now, its popularity is still on the top of the list, and it's growing quite steadily for years to come. Many singers, rappers or celebrities today have contributed to its rising popularity. Some of the most popular singer/rapper has even started their own Hip Hop fashion clothing that includes Sean John and the Sean John Clothing, Jay-Z and Rocawear, Beyonce and The House of Dereon, Nelly and its Apple Bottoms Jeans, and many more. Anyone can be included in this growing community, male, female, kids you name it; all that they have to do is to have their own moves. But to give it more style and shape, they should also learn on how to wear the right set of clothes, or should I say, the right set of Hip Hop fashion clothes. When we hear the word ?Hip Hop?, what is usually the first thing that comes into our minds? Baggy pants, ?bling-bling?, grills, massive watches, rings, bracelets, T-shirts, Hoodies, and sweatshirts. These are the things that pop into our minds when we hear the word Hip Hop. This is because of the names that are found on it such as Sean John, Dereon, Akademiks, Apple Bottoms, and Rocawear, and that these names are commonly seen on TVs or Ads. You see Sean John and Beyonce endorsing their lines everywhere we look and watch. More and more, new urban clothing lines are popping out, sporting their own sets of styles and fashion. This paves the way for new styles that people would love and new styles that will take over on what was then to make it the now. Here is a short list of some of most popular hip hop fashion clothing lines that are making the news in the world of fashion. ?The Sean John Clothing oSean John is a clothing line that was founded by none other that the hip-hop mogul himself, Sean Combs, or more commonly known to us and in the hip hop community as P. Diddy. oSean John has become a usual suspect at the prestigious award ceremony for the Council of Fashion Designers of America or the CFDA held annually in New York. For five consecutive years since 2000, Sean John has been nominated for its excellence in design. oPeople that represents the brand include Combs himself, rappers such as T.I., Fabolous, The Game, Daddy Yankee, basketball stars including Dwayne Wade and Tristan Sooklal, plus models Tyson Beckford and Kevin Navayne. oWith this much publicity, its no wonder that the Sean John is among of the top urban clothing lines that hit the market. Visit Streetzwear to learn more about the Sean John Clothing and its collection of fashionable urban and hip hop clothing lines. ?Apple Bottoms Jeans oApple Bottoms is a clothing line for women designed by also one of the most popular rapper/artist Nelly. oApple Bottom jeans were also featured on The Oprah Winfrey Show as one of Oprah's Favorite Things. Oprah also featured the jeans in her magazine, O, The Oprah Magazine. oJeans in the Apple Bottoms collection are designed for accentuating women's shapely figures with signature details like apple-shaped back pockets. oThe apple bottoms brand name, synonymous to the voluptuous behinds of target consumers, is meant to draw attention to the fact that not every woman has a supermodel figure. oThe jeans are flattering to women with curvy figures and are offered in a myriad of washes and rises. Visit Streetzwear to learn more about the Apple Bottoms and its collection of fashionable urban and hip hop clothing lines. ?The House of Dereon oHouse of dereon is a pr't-?-porter or ready-to-wear fashion line introduced by singer Beyonc? Knowles and her mother/stylist Tina Knowles. oPart of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions. oTheir style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members. oThe style and concept is inspired by three generations of women in their family, with the name "dereon" paying tribute to Beyonc?'s grandmother, agnez dereon. oThe fashion line was also first introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show. Visit Streetzwear to learn more about the House of Dereon and its collection of fashionable urban and hip hop clothing lines. ?Akademiks oAkademiks is an American brand of urban clothing popular with devotees of hip hop music. The label was founded by two brothers, Donwan and Emmett Harrell, along with another group of partners. oIt offers the hottest that urban fashion has to offer. oAkademiks was popularized in 2001 by Brooklyn rapper Fabolous whose lyrical content advertised the brand. He also wore an akademik velour on the inside cover of his debut album Ghetto Fabolous. oThe akademiks brand is popular in the growing multi-cultural hip hop scene of today, with artists such as Dizzee Rascal and 50 Cent partial to wearing the akademiks label. Visit Streetzwear to learn more about the Akademiks and its collection of fashionable urban and hip hop clothing lines ?Rocawear oRocawear clothing collection is very popular among the fashionable and the stylish crowds of the urban community. By providing the right kind of artistry with style, the rocawear have easily gained the trust of the trendiest people of the urban community. oRocawear is an urban clothing label created in 1999 by Jay-Z and Damon Dash. Jay-Z is the head of the hip hop label Roc-a-Fella Records in which the rocawear got its name. oThe fame of rocawear among the urban community has brought an annual sale of over $1 billion US dollars to the infamous clothing line. Visit Streetzwear to learn more about the Rocawear and its collection of fashionable urban and hip hop clothing lines ?Enyce oWhen it comes to clothing lines that represent what the urban community has been built upon, the enyce is always there to provide what the community wants. oThe enyce is a clothing line that was built to please the fashion hungry community of the urban with its collections of unique and stylish clothing lines. oThe enyce clothing line is a hip hop fashion clothing line owned by one of the most popular fashion company in America, the Liz Claiborne Incorporated. oBecause of the growing popularity of the enyce, the Liz Claiborne Incorporated have decided to expand the enyce clothing line and made several new apparels such as lady enyce, eno, lady eno, eno kids, eno seniors and eno mako. Visit Streetzwear to learn more about the Enyce and its collection of fashionable urban and hip hop clothing lines ?Gino Green Global oThe Gino Green Global is a fashion clothing line that started in 1999 by its lead designer, Prince. oWhat makes the Gino Green Global unique from other urban clothing lines is its intricate design of clothes. Each Gino Green Global has been uniquely designed by putting a lot of small G's that are intended to look like 9's. oPersonalities that represent the Gino Green Global are no more than the popular Papoose, Kay Slay, 50 cents, Denzel Washington, Mike Jones, Lil Scrappy, Lloyd Banks, Young Buck, Big Tigger, Terrance and Rocsi of 106 and park, Ed Lover, and Lance Feurtado. Visit Streetzwear to learn more about the Gino Green Global and its collection of fashionable urban and hip hop clothing lines Aside from this list, there are other urban clothing brands that are making their separate names in making a fashion statement in our ever growing culture of hip hop fashion.
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