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[T486]The Goods Don Ready
by Priyanka Arora, Pri

Givenchy is a famous French brand specializing in clothes accessories, cosmetics and perfumes. It was started in 1952 by the Hubert de Givenchy. John Galliano took over the reigns as designer, but soon he was substitute by Alexander McQueen. Givenchy also undertook some changes in leadership in 2000 when designer Julien McDonald took over as artistic director of the women's lines, and Ozwald Boateng being selected designer for men's range. Givenchy clothing lines consist of haute couture plus and women.

The management for the haute couture plus the ready-to-wear for women was given to Riccardo Tisci. He assumed the post as chief creator of women's' wear in 2005. His fondness for gothic inspired designs and space-age styles has attracted people to the brand. While Tisci has earned mixed reviews, many fashion insiders have hailed Tisci's conceptual leanings. Many also think that Tisci has the potential to revitalize the Givenchy brand with his excellent designs and imagination.

The most popular patron of the Givenchy line was Audrey Hepburn. She used Givenchy clothes and accessories in many of her movies like Breakfast at Tiffany's and Sabrina. Other popular clients of the line were Grimaldi and Kennedy families. They wore Givenchy clothes during the funeral of the late President John F. Kennedy.

The Givenchy brand is owned by the European luxury goods firm LVMH. The company posted total sales amounting to $176 million, putting it the most profitable apparel line of the LVMH group next to Dior.

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