|
||
The phrase strategic HR management or strategic HRM andcorporate video productions are on more and more executives? lips these days.But what do they really mean? There is no single short, snappy definition ofthe terms. Instead, many people find them easier to understand by envisioningwhat it looks like in action. When you manage HR strategically in your firm,you do the following:
1. anticipateimportant potential changes outside and within your company that will exert asignificant impact on its ability to compete. The best thing would be to make acorporate video to show the impact.
2. Helpshape high-level strategy by contributing your insights about the company?smost daunting competitive challenges and valuable new opportunities. Again,this is the right place for a corporate video.
3. Usea video to help you define the skills, knowledge, behaviors, and attitudes yourfirm's workforce needs to acquire or strengthen in order to move the organization toward its strategic goals
4. Shapean organizational culture that encourages and enables executives, managers, andemployees to embrace, thrive on and learn from change. A training video wouldbe best!
5. Integratethe many different HR-related efforts taking place across the organization intoone overarching strategic effort that supports the company's long-term goals. Acorporate video is what's needed here!
To achieve all of this, manyexperts recommend that companies develop their HR strategy as an integral partof formulating the high corporate strategy- rather than developing it inparallel with or after the corporate strategy. HR and Corporate CommunicationsProfessionals should work closely and should use a corporate video.
What should a corporatevideo productions show:
Attract, hire, retaintalented employees to fill those roles and shoulder those responsible.
Convey the importanceof strategic initiatives and motivate the workforce to embrace change
Encourage learning andgrowth throughout the company
Influence and persuadeto ?sell? HR initiaves to line managers throughout your organization