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Your Online Guide » Advertising & Marketing » Email Advertising

[T511]The History Of Email
by T. Detty, T.
Most of us jump on our work and personal computers several times
each day to check our email. It has become an popular method
of communication for work, personal relationships, and
marketing. You may have noticed you get more emails encouraging
you to purchase items than ever before. This is because email
marketing has come one of the most popular methods of reaching
consumers who make purchases online.

Email come into existence in the 1990’s as the internet was
starting to become more popular. Businesses quickly figured out
this was a great way to reach customers. It was also less
expensive than mailing out advertisements to homes. By 1995 the
number of email advertisements sent out that year was more than
the number sent out by regular mail. Businesses spend a great
deal of money creating email marketing campaigns that won’t be
confused with spam.

In fact, email marketing hit a huge road block when spam filters
became so popular. Many email marketing campaigns had to be
altered as they were being wiped out by the filters. Businesses
were losing money on the marketing campaigns and not getting any
results. However savvy computer programmers and businesses soon
learned that popular email marketing titles and headlines as
well as using their real email address helped get the emails
past the various spam filters.

The internet was once used for research, entertainment and work
related functions. The idea of shopping online has become very
convenient in our society. After all, it allows you to compare
prices in a flash. Most of us are too busy to run from store to
store. Shopping online has given those in remote locations the
chance to get all the gadgets out there they desire. It is only
logical that consumers are paying more attention to email
marketing since this is the method they are using to do a large
portion of their shopping. Email marketing has become
mainstream. Almost every website gives the consumer the
opportunity to give their email address and consent to being
solicited with email advertising.

On the other side of the coin are those who hate getting their
email filled up with email marketing ploys. This is why every
email sent from a business has to include a link that gives the
consumer the opportunity to opt out. Businesses have to respect
this choice made by the consumer and remove them from the
mailing list. This was the result of legislation stepping in
when the idea of email marketing started flooding every email
address out there. There are rules and laws in place now to
protect consumers against having their privacy invaded. The
penalty for violating these laws include expensive fines and the
possibility of jail time.

However, with the acceptance of email marketing by consumers
comes their demands for popular advertising that meets there
needs. Getting the email to the consumer is only half of the
battle. The information you send them has to grab their
attention and entice them to take the link to your website and
make a purchase. Your email should be a teaser that it going to
make the consumer curious enough to go directly to your website
at that very moment. There is a lot of competition out there and
businesses are having to come up with wittier and smarter email
marketing campaigns to keep their consumers interested.

The desire to communicate is primal among most living creatures, and especially among humans. Since time immemorial, the means and techniques of communication have been worked upon and refined. The early humans communicated verbally or in writing. They used pictorial representations, still visible on ancient cave walls. If there was a physical distance between the parties that wished to communicate, messages were physically carried by a messenger. Early ‘jungle drum' and ‘smoke signal' transmissions were evidence of the first form of remote communication where a messenger was not physically sent to the desired destination.

Email stands for ‘electronic mail'. By this definition, the first electronic mails were sent in the last century via telegraphic transfer and Morse code transmissions.

Business extensively used the telex network for communication all over the world from the mid 1920's through the mid 1980's. A telex machine would connect and communicate with any other telex machine anywhere in the world, independent of the telephone network. Security was also tight as telex machines did an identifying handshake. However, to send telex messages, a dedicated telex line had to be installed and then telex messages were charged on the basis of the amount of data transmitted. This requirement of a dedicated line, made telex communication an expensive affair. Additionally, in order to use telex, a telex terminal was usually needed which needed trained operators to operate it. Surprisingly, telex is still popular all over the world, despite the growth of the Internet.

Mainframe and miniframe computers were quite popular with many large companies in the 1960's and 1970's. They exchanged email on these computers. Users (in this case, employees of the company) of their computers (terminals) could send messages to each other. Gradually, companies' central systems, known as hosts, began to be connected to branch offices. Now the employees could communicate with their counterparts via email on a world wide basis.

The APRANET was developed by the US Department of Defense as part of its research on computer networks during this time. Network email was developed for the APRANET, and has now evolved into the email technology in its current form. The first APRANET email message was sent in 1971.

The late 1970's and 1980's saw the astronomical growth in the personal computer market with the entry of Apple and IBM. This led to the creation of new email technologies. Proprietary ‘dial up' systems such as MCI Mail, Telecom Gold and AppleLink were to be found among these. This meant that for two people to communicate via email on these systems, both had to be subscribers. Most of these systems eventually became obsolete because they were not reliable. It should be noted here, that email messages were being sent and received by thousands of personal computer users using ‘dial up' systems before the Internet became available for use by everybody.

Another development was taking place parallel to the above – the development of ‘LAN-based' email systems within companies, by connecting the personal computers being used by their staff to the mainframe systems. These systems were easier to use, and more functional. They even allowed for attachments to be sent with emails.

Gradually, the use of the Internet for access to information was gaining immense popularity. With time, as more and more people had access to the Internet, email applications evolved from proprietary email systems within company networks to ‘Intranets' which can be best described as private mini-Internets.

Hence, we can say that ‘electronic mail' itself is not a new phenomenon. What is new is that it is more easily available on a world wide basis, is cheap and a lot easier to use.

Article Source : Pg. 11

About Author
Both T. Detty & Deepshikha Khosla are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

T. Detty has sinced written about articles on various topics from SEO Search Engine Optimization, Site Promotion and Marketing. Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing he enjoys reading, and occasionally goes out for a short walk.
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