|
||
A recent episode of, “Extreme Makeover Home Edition” has made my stomach churn. A Maryland Widow operates a therapeutic riding program out of her home with her two children. I couldn't take my eyes off this episode, (released Jan. 20, 2008) and its excessive use of blatant banner waving for Sears.
Don't get me wrong. A lot of these families they help on this show definitely need some assistance of some sort. This makes great drama and for the most part great television. This recent home was overkill. Some of the over the top features included a life sized model airplane for the boys room that you could actually walk inside of, a horse stable to support this family business and a foyer straight out of, “Gone With The Wind”.
Consider for a moment that this is beyond anything the typical American family will ever experience. Even as an American citizen I find this show baffling. I also have to admit I find this show hypnotic because I cannot take my eyes off from it. This show is just so damned strange.
WE'RE ALL MAKING MONEY
This show never lets you forget that Sears is supplying the life force of this show all the way. The commercials during the break are as you can guess supplied by Sears, often featuring Home Edition host Ty Pennington, showcasing all of the refrigerators and work out equipment that are the REAL STARS of the show. This entire 120 minute life transformation show is really a heart wrenching salute to capitalism.
I think it's important to remember what is really happening here. We are looking at the creation of not one… but TWO mansions for the sole use of three people – the mother, her son, and her daughter. Keep in mind too that the average salary in this country is in the low 40's.
When you consider all of the people in this country who fare much worse it is hard to justify all of this hoopla. There are single mothers who are battered daily, gross examples of violent child abuse, children who go hungry and homeless families but those stories do not make good television. Those stories are seldom told in 60 minutes with happy resolves. There is a great amount of therapy and social work that needs to be applied before any type of resolution can be found.
Yet, those are the stories I would really like to see. I am against all forms of neglect and outright abuse and often give to organizations that combat it on an ongoing basis.
This family in this program had faced some recent tragedy. They had lost their father to cancer and had no way to make a living which is questionable. Considering that we live in the richest country in the world and you can create wealth out of thin air if you know where to tap in makes this position not too valid. Still, this does seem to come off believable when you see all the campy supporting theatrics ala Paige Hemmis.
I cannot bring myself to believe that this entire thing is real. As a kid I used to watch Mr. Rogers Neighborhood with this same type of enthusiastic disbelief. My question is -- Do people really relate to each other in this fashion? I can tell you that they usually don't. That is why watching this show every week continues to hypnotize and fascinate me. I am shaking my head. I am one of the few who, “Don't Get It”.
POSITIONING YOURSELF AND YOUR PRODUCT
How low are you willing to stoop to sell your product or service? A more poignant question is how will you position yourself to others? I am not jealous but on the contrary very happy for Sears to have fueled such a product soaked venture such as this. The words Kenmore appear on everything from the fixtures to the appliances. This has no doubt elevated the handiwork of Clark Turner – the master builder behind this whole fabricated fiasco.
Now let's look into this a bit deeper and find out why most businesses flop. There are so many companies out there run by entrepreneurs that embrace the business lifestyle as an act of desperation. They didn't plan for it – sort of like having a kid out of wedlock. The corporate job scene took a hard left turn and all of a sudden you find yourself back on the street. If you are honest, and share in the big demographic of most American people, you have absolutely zippo business experience.
Truth be told you most likely have zero sales experience. The great way to really sell something is to position yourself as a leader in your field. Or you can do it the Sears way and latch yourself onto a great vehicle to sell your products, goods and services. A joint venture is what you are looking for in this case.
The quickest way to get here is to latch onto someone else's credibility. I am a big fan of getting myself into another businesses mailing list. This is the fastest way to test out an offer or a product to see if it is going to be profitable for you. There is a great synergy that can happen through co-creation.
Donald Trump has embraced this and has created many great licensing deals off of the Mark Burnett show, “The Apprentice”. It has pumped a lot of vitality back into the Trump Organization. This is a very smart move. I cannot say enough about the power of licensing and this is a great way to build quick wealth.
HOLDING ONTO YOUR CHIPS
This recent episode of, “Extreme Home Makeover” ended with Clark Turner handing over a check to this family for $50,000 for the upkeep of this new horse business and barn, (the size of a small airplane hanger) which in the grand scheme of things is peanuts. I was a little shocked at the mother's reaction when she took this gift. According to her this would take care of things for…. “quite a while” which I find laughable.
The responsibilities to run this family have just now quadrupled. They will have to work very diligently to hold onto their newly found wealth. With limited business experience and questionable marketing savvy this newly acquired empire is on shakey ground. The new challenges will be focused around keeping this riding facility booked to cover the bills of running these mansions! All of this will sit very heavily on the shouder's of moms. I doubt the high school aged kids will have one iota on how to protect this amazing family asset. And that is what saddens me.
I believe in miracles. But it will be a real miracle that this family doesn't lose this castle to the local bank that financed it. The 30 foot ceilings will require a special staff equipped with ladders to go up and clean them somewhat regularly – thus – another expense. Keep in mind that this family could barely keep this business going. With all these new additions it is going to be even harder than before. Talk about pressure.
The real winner in this partnership is SEARS. They get to create a living catalog of their entire collection of just about everything they carry in their entire store. We're talking everything from sheets to paint, towels, showers, wallpapers, carpeting and the list just goes on and on and on.
Not to be outdone, Oprah's Big Give is coming to ABC. This is just another way to keep the Oprah brand alive and well and get in front of the public. This seems to be the way to go in American broadcasting. The formula is simple – tug on the people's heart strings and then overload them with a ton of products that are state of the art.
A recent well known fact on the Lotto shows us that 90% of all the winners eventually lose their winnings. This is due largely to the fact that they do not know how to handle instant wealth. The human condition centers around repetition and dealing with familiar habits. Poor decisions and classic stupidity will lead one back to where he started. Simply said he doesn't know any better.
Don't get me wrong – I do wish these people the best. But I find the entire premise of shows like these highly over the top in a commercial sense and very unrealistic. I am bombarded with the tackiness of it all. I cannot peel my eyes off of the screen. The whole thing is so bizarre.
Still, in defense of Sears they did a smart business decision. They championed a cause and promoted itself shamelessly to the American people. Montgomery Wards could have easily have done something like this – if they still existed, (sadly, they disappeared a few years back). It won't be long before other stores latch onto this model such as Target, Walmart, Costco, Sams Club and Best Buy.
They set a real model to follow and are more popular than ever. They have successfully latched themselves onto the psyche of the American Pubilc. It was a genius move.
Now, how will you endear yourself to your public?