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[T507]The History Of American People
by Peter Cross, Pet
FLASH! FOR IMMEDIATE RELEASE: The aliens look just like real people but they don't act like real people. They don't return phone calls - even if they're in business to make money. Their leisure "activity" is watching TV and they play video games when they're not watching TV. They can't spell. They have major sexual problems. The best way to identify one of these aliens is by their complete failure to communicate properly.

In 1976, the movie "Network" foreshadowed the hollowness of television, the addictive nature of its effect on the human mind, and it predicted the development of a culture without culture that would pervade the United States in the 21st century. I believe there has been a massive deterioration of ethical humanness in our society and that the phenomenon of dehumanization can be attributed to the following social changes:

1. The baby boomer generation became yuppies* who abandoned their parents' meaningful core values.
2. The yuppies are responsible for their children being egocentric and needing instant gratification.
3. The yuppie parents and their children have become addicted to television and other mindless entertainment.
4. While all this was happening, the school system was being decimated by politically conservative administrations in the name of "cost savings".

The result of the four social processes interacting simultaneously over the last 40 years has been a transformation of our society from a vibrant and goal oriented energy dynamo to a self-centered and pleasure driven static state. During the first half of the 20th century, most people occupied their spare time with constructive and creative activities such as reading books, writing letters, socializing with other people in discussion groups, actively supporting political issues, and spending large amounts of quality time with their children - to name just a few examples. For a brief moment in time during the 1960's, the hippies opened up human consciousness in a way that had never happened before and of course they were met with emotional resistance from the status quo. As the cost of living began to increase dramatically in the late 1970's, people had to devote more time to their jobs and consequently reduce the amount of time they could spend with their children. In the 1980's and 1990's it became common for both parents to have to work in order to keep up with rising housing costs, and the yuppie disease became contagious. Economic forces eventually became stronger than other social forces and even the old hippies were compelled to focus their energy on making a living so that they could afford to live decently. As people spent more and more time working at their jobs, they experienced more and more work related stress and the easiest way to relax after a long hard day at work was to watch television.

The 20th century has included a larger number of scientific advances and significant inventions than any other century in all of human history. Television was an invention that had broad based appeal which gave it vast commercial potential. The first popular television programs were pure entertainment. Milton Berle's Texaco Star Theater (1948), The Cisco Kid (1949), Amos and Andy (1951), and I Love Lucy (1951) kept America glued to their TV sets. Television is also capable of delivering news, intelligent commentary, and educational shows. The Public Broadcasting System has done an outstanding job of elevating the medium, bringing shows like Masterpiece Theater, Bradshaw On The Family, Great Chefs of Europe, and Sesame Street to the airwaves. Commercial television has also produced high quality entertainment such as Alfred Hitchcock Presents, The Twilight Zone, All in the Family, MASH, and Seinfeld. But unfortunately, commercial television has found its greatest popularity in short, silly sitcoms and if I were to list them all, this article would explode any conceivable definition of the word concise.

The Internet was the last great invention of the 20th century. The Internet had its roots in a partnership between the government and the universities and it was conceived as "the information super-highway" in order to store and archive data. People use the Internet as an immediately accessible library. Of course, they also use the Internet for mindless game entertainment and pornography. However, the big difference between television and the Internet is that television does not require or allow input from the viewer, while the Internet allows users to participate in many ways. An enormous number of web sites have been created by individuals, chat rooms offer places for people to interact with each other, blogging allows almost anybody to become a published writer, and email provides virtually instantaneous, low cost, world wide communication. The Internet is not only the world's biggest library that cannot possibly be destroyed by a fire, but it also offers the promise of connecting all human minds together in a way that has not been imagined yet. However, a sinister potential exists in the combination of high speed Internet and cable TV service that is provided by the biggest corporations (who are not necessarily altruistic). Incorporating the trend towards increased government control and censorship within an understanding of how big corporations operate in America leads a thinking person to a frightening thought.

Another frightening thought concerns one of the most significant social trends that has been increasing dramatically during the second half of the 20th century - divorce. In the 19th century and in all preceding centuries, divorce was relatively rare (except for Henry VIII, of course). Recent research indicates that divorce rates in the United States have been rising since the beginning of the 20th century, with a short-term decline during the Great Depression and a spike just after World War II. In 2005, the New York Times reported that the percentage of all marriages which end in divorce peaked in the United States at about 41 percent around 1980 and was approximately 31 percent in 2002. One definition of the word "plague" is a widespread affliction or calamity. I believe that divorce is a plague on our society because if even 1/3 of all marriages end in divorce, that is a widespread affliction and a calamity. In all previous centuries, people did not conceive of divorce as a satisfactory answer to a marriage that has problems, but that kind of thinking has changed. I believe that the change in thinking can be related to a subliminal impact of television because television has conditioned people to accept and desire instant gratification. Television provides too many choices and it makes those choices too easy for everybody. Having a wide variety of choices can be good. But when it comes to the subject of marriage, having a wide variety of choices is not good. It seems like people are thinking, "If I'm not getting what I want, I'll just change the channels. If I don't like the food here, I'll go next door and eat in a different restaurant." So they are leaping out of marriages and into divorce court.

Finally, consider the concept of capitalism as an economic system that has pervasive effects on societal forces. Capitalism is based on the production of commodities for sale and profit, and it allows private ownership of the means of production. In the United States, capitalism exists in combination with democracy but capitalism does not necessarily imply democracy. It flourished quite well in England under the monarchist system during the 19th century and not quite so well under various dictatorships in the 20th century. Capitalism encourages the strongest, the most intelligent, the most aggressive, and the most competitive people to rise to the top and succeed. I believe that the combination of capitalism and democracy has been America's great strength, and the power inherent in this combination was the key to becoming the greatest country the world has ever seen. Our success has allowed us to dominate the world economically as well as militarily.

But if I am correct about our society having been transformed from a vibrant and goal oriented energy dynamo to a self-centered and pleasure driven static state, then we may have already reached our peak of power. The United States has purposefully tried to spread capitalism and democracy all over the world, not only in an attempt to combat communism, but also because we sincerely believe that we have the best economic and political system and we have a desire to give to others who are less fortunate than we are. It is possible that our largess may backfire on us because many countries who are trying to follow our lead are not oriented around their television sets. If their cultures are strong enough to resist the addictive drug that television really is, and if they pursue capitalism and democracy to the same end that we did in the United States, then the strongest, most intelligent, and most aggressive countries will rise to the top and succeed. The United States can be out-competed and the Japanese have already risen to the top position in more than one field. Our infrastructure is so rich and so enormous that it would take a long time to tumble from the apex of power. But it is possible for that to happen.

This article should not be misinterpreted as doom and gloom philosophy. It is intended to be a wake-up call.

*Yuppy: A bastardized version of the word hippy. The word hippy refers to a person who rejected established institutions and values and sought spontaneity, direct personal relations expressing love, and expanded consciousness. The word yuppy refers to a young urban professional who has an affluent lifestyle.


A recent episode of, “Extreme Makeover Home Edition” has made my stomach churn. A Maryland Widow operates a therapeutic riding program out of her home with her two children. I couldn't take my eyes off this episode, (released Jan. 20, 2008) and its excessive use of blatant banner waving for Sears.

Don't get me wrong. A lot of these families they help on this show definitely need some assistance of some sort. This makes great drama and for the most part great television. This recent home was overkill. Some of the over the top features included a life sized model airplane for the boys room that you could actually walk inside of, a horse stable to support this family business and a foyer straight out of, “Gone With The Wind”.

Consider for a moment that this is beyond anything the typical American family will ever experience. Even as an American citizen I find this show baffling. I also have to admit I find this show hypnotic because I cannot take my eyes off from it. This show is just so damned strange.

WE'RE ALL MAKING MONEY

This show never lets you forget that Sears is supplying the life force of this show all the way. The commercials during the break are as you can guess supplied by Sears, often featuring Home Edition host Ty Pennington, showcasing all of the refrigerators and work out equipment that are the REAL STARS of the show. This entire 120 minute life transformation show is really a heart wrenching salute to capitalism.

I think it's important to remember what is really happening here. We are looking at the creation of not one… but TWO mansions for the sole use of three people – the mother, her son, and her daughter. Keep in mind too that the average salary in this country is in the low 40's.

When you consider all of the people in this country who fare much worse it is hard to justify all of this hoopla. There are single mothers who are battered daily, gross examples of violent child abuse, children who go hungry and homeless families but those stories do not make good television. Those stories are seldom told in 60 minutes with happy resolves. There is a great amount of therapy and social work that needs to be applied before any type of resolution can be found.

Yet, those are the stories I would really like to see. I am against all forms of neglect and outright abuse and often give to organizations that combat it on an ongoing basis.

This family in this program had faced some recent tragedy. They had lost their father to cancer and had no way to make a living which is questionable. Considering that we live in the richest country in the world and you can create wealth out of thin air if you know where to tap in makes this position not too valid. Still, this does seem to come off believable when you see all the campy supporting theatrics ala Paige Hemmis.

I cannot bring myself to believe that this entire thing is real. As a kid I used to watch Mr. Rogers Neighborhood with this same type of enthusiastic disbelief. My question is -- Do people really relate to each other in this fashion? I can tell you that they usually don't. That is why watching this show every week continues to hypnotize and fascinate me. I am shaking my head. I am one of the few who, “Don't Get It”.

POSITIONING YOURSELF AND YOUR PRODUCT

How low are you willing to stoop to sell your product or service? A more poignant question is how will you position yourself to others? I am not jealous but on the contrary very happy for Sears to have fueled such a product soaked venture such as this. The words Kenmore appear on everything from the fixtures to the appliances. This has no doubt elevated the handiwork of Clark Turner – the master builder behind this whole fabricated fiasco.

Now let's look into this a bit deeper and find out why most businesses flop. There are so many companies out there run by entrepreneurs that embrace the business lifestyle as an act of desperation. They didn't plan for it – sort of like having a kid out of wedlock. The corporate job scene took a hard left turn and all of a sudden you find yourself back on the street. If you are honest, and share in the big demographic of most American people, you have absolutely zippo business experience.

Truth be told you most likely have zero sales experience. The great way to really sell something is to position yourself as a leader in your field. Or you can do it the Sears way and latch yourself onto a great vehicle to sell your products, goods and services. A joint venture is what you are looking for in this case.

The quickest way to get here is to latch onto someone else's credibility. I am a big fan of getting myself into another businesses mailing list. This is the fastest way to test out an offer or a product to see if it is going to be profitable for you. There is a great synergy that can happen through co-creation.

Donald Trump has embraced this and has created many great licensing deals off of the Mark Burnett show, “The Apprentice”. It has pumped a lot of vitality back into the Trump Organization. This is a very smart move. I cannot say enough about the power of licensing and this is a great way to build quick wealth.

HOLDING ONTO YOUR CHIPS

This recent episode of, “Extreme Home Makeover” ended with Clark Turner handing over a check to this family for $50,000 for the upkeep of this new horse business and barn, (the size of a small airplane hanger) which in the grand scheme of things is peanuts. I was a little shocked at the mother's reaction when she took this gift. According to her this would take care of things for…. “quite a while” which I find laughable.

The responsibilities to run this family have just now quadrupled. They will have to work very diligently to hold onto their newly found wealth. With limited business experience and questionable marketing savvy this newly acquired empire is on shakey ground. The new challenges will be focused around keeping this riding facility booked to cover the bills of running these mansions! All of this will sit very heavily on the shouder's of moms. I doubt the high school aged kids will have one iota on how to protect this amazing family asset. And that is what saddens me.

I believe in miracles. But it will be a real miracle that this family doesn't lose this castle to the local bank that financed it. The 30 foot ceilings will require a special staff equipped with ladders to go up and clean them somewhat regularly – thus – another expense. Keep in mind that this family could barely keep this business going. With all these new additions it is going to be even harder than before. Talk about pressure.

The real winner in this partnership is SEARS. They get to create a living catalog of their entire collection of just about everything they carry in their entire store. We're talking everything from sheets to paint, towels, showers, wallpapers, carpeting and the list just goes on and on and on.

Not to be outdone, Oprah's Big Give is coming to ABC. This is just another way to keep the Oprah brand alive and well and get in front of the public. This seems to be the way to go in American broadcasting. The formula is simple – tug on the people's heart strings and then overload them with a ton of products that are state of the art.

A recent well known fact on the Lotto shows us that 90% of all the winners eventually lose their winnings. This is due largely to the fact that they do not know how to handle instant wealth. The human condition centers around repetition and dealing with familiar habits. Poor decisions and classic stupidity will lead one back to where he started. Simply said he doesn't know any better.

Don't get me wrong – I do wish these people the best. But I find the entire premise of shows like these highly over the top in a commercial sense and very unrealistic. I am bombarded with the tackiness of it all. I cannot peel my eyes off of the screen. The whole thing is so bizarre.

Still, in defense of Sears they did a smart business decision. They championed a cause and promoted itself shamelessly to the American people. Montgomery Wards could have easily have done something like this – if they still existed, (sadly, they disappeared a few years back). It won't be long before other stores latch onto this model such as Target, Walmart, Costco, Sams Club and Best Buy.

They set a real model to follow and are more popular than ever. They have successfully latched themselves onto the psyche of the American Pubilc. It was a genius move.

Now, how will you endear yourself to your public?

Article Source : Brain

About Author
Both Peter Cross & Ted Cantu are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Peter Cross has sinced written about articles on various topics from Eczema, Keyboard Synthesizer and Computers and The Internet. This article is at: and his home page is at:
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