Formerly known as Siam to foreigners who first came to this region as early as the 12th century, the country's name was changed to literally mean ?Land of the Free.? Throughout the country's 800-year history, this nation can boast the distinction of being the only country in Southeast Asia never to have been colonized. Siam was changed to Thailand with the advent of a democratic government in 1939. People inhabiting Thailand today share rich ethnic diversity mainly Thai, Mon, Khmer, Laotian, Chinese, Malay, Persian, and Indian stock with the result that there is no typically Thai physiognomy or physique. There are petite, statuesque, round-faced, dark-skinned and light-skinned Thais. Some 80% of all Thais are connected in some way with agriculture which, in varying degrees, influences and is influenced by the religious ceremonies and festivals that help make Thailand such a distinctive country. Thais are tribal people and have had to defend their country from many invaders throughout their history. As such, they have developed their own brand of martial art. Muay Thai is the devastating ?science of 8 limbs? developed over thousands of years ago. The exact date of the creation of this fighting art is not known but it is widely believed to be over 2000 years old. Muay Thai used to be referred to as Pahuyuth (multi-faceted fighting style) hundred years back, but Muay Thai itself is only part of the whole Thai fighting system that covers weapons and groundwork which is often referred to as Ling-Lom. This most effective of fighting techniques has evolved from the cultural artform of the Siamese warriors of the past. It has also become an International sport with a proud heritage. From time immemorial, Muay Thai had been practiced in imperial contests. During the early times, this would occur in any location such as jungle clearings, courtyards, a village square or any area of flat ground. There were no time keepers or rounds, and no forbidden moves, the winner being the boxer who remained standing. Boxers would fight with their forearms strapped in rope and their fists bound with strips of raw cotton.
In 1929, the switch was made to the type of gloves worn in International boxing, the contests became standardized and contained in a ring. Today, Muay Thai contests are fought over five, three-minute rounds with two minute breaks between rounds, a referee and three judges awarding points for effective strikes.
Muay Thai is now one of the most popular martial arts practiced all over the world. Just like any other form of martial arts, Muay Thai will enable the practitioner to develop many skills and attributes. Though most people would list physical fitness as an obvious benefit of studying Muay Thai, few people really understand all the physical benefits. One will realize increased strength and flexibility, stronger bones and joints, increased stamina and energy, better coordination and balance, weight loss, and lean muscle gain. One will also benefit in terms of increased coordination, flexibility, strength, endurance, and stress relief through constant practice of the martial arts.
In addition to physical skills, there are many noticeable spiritual and mental benefits. Some of the more subtle, but equally important benefit are; concentration, confidence, courage, awareness, respect, etiquette, self - discipline and humility.
Though martial arts such as Muay Thai seem at first glance to be a set of physical skills, in reality the real goal is to condition the mind. It is the mind that has to learn to act quickly, often reading subtle signs and responding with a complex set of moves. The mental benefits of martial arts are possibly more significant than the physical.
If you are a martial arts expert, then you may be interested in starting your own business with demonstrations for those interested in getting an introduction into the technique. When starting a martial arts business, you will want to charge a reasonable fee to entice your guests into attending your class. If you want them to return, you will need to introduce new techniques and martial arts demonstrations at each meeting.
A martial arts class will involve students practicing and perfecting various techniques, which means you will need to have a building with ample floor space. The mat area should be padded to help students avoid injuries when they fall. Due to the nature of the martial arts industry, you may be required to pay a higher fee when it comes to liability insurance. For additional information and requirements, a local insurance agent will be able to answer all questions pertaining to insurance relating to hosting a martial arts class.
When it comes to getting the word out about any new business, the task can often be daunting. One of the best ways to begin is through self-promotion, which includes the use of press releases, local radio stations and a website. Paid advertisements are good if you have the budget, but most new business owners are struggling just to stay afloat. Regardless of whether you are working with a budget or simply don't want to pay the high prices for a print ad, consider free promotion as the best money you will never spend.
A press release, which consists of up to one page, is a marketing expert's best friend. If you are opening a new business, running a membership special or have recently added a new program to your martial arts class, consider writing a brief press release and submitting it to local newspapers, magazines and/or television stations. The beginning of the press release should mention your news and conclude with a brief paragraph about your business and/or your training as an instructor. If you have a photo to accompany your news, the chances of having your news published is even greater as editors always appreciate a quality photo to go along with a story.
The next step on your way to a popular martial arts business will be found with local radio stations. Every DJ runs on-air contests and may be willing to work with you in your quest for free publicity. In exchange for your granting the radio station permission to give away free martial arts instruction to selected radio callers, you will be getting free publicity as the station announces the giveaway and provides details about your new business location. This is one of the most excellent, and overlooked, forms of publicity.
Other ways to promote a new martial arts business would include creating a website and promoting it through the use of article marketing, link exchanges and press release submission websites. When word begins to spread about your new company, you may begin to notice a gradual increase in potential martial arts students. If needed, continue to repeat the promotional steps to include new press releases, membership specials and radio promotions until your company is off the ground and running.
Both Cecill Artates & Cristi are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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